Field Marketing Representative – Events & Conferences

📌 Core Information

🔹 Job Title: Field Marketing Representative – Events & Conferences

🔹 Company: LighthouseAI

🔹 Location: Remote (Philadelphia, Pennsylvania, US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with up to 35% travel)

🚀 Job Overview

Key aspects of this role include:

• Researching and selecting high-impact conferences for event participation
• Executing multi-touch outbound campaigns to book meetings at events
• Representing the brand professionally at conferences and trade shows
• Managing all logistical aspects of event planning and execution
• Collaborating with sales teams to ensure clean handoff of qualified leads

ASSUMPTION: This role requires a strategic and execution-oriented individual with strong analytical skills and a consistent track record of hitting goals.

📋 Key Responsibilities

Conference Selection & Strategy

• Research and evaluate potential conferences based on qualified contact volume and saturation ratio
• Prioritize events that yield the highest potential for opportunity generation
• Present data-driven recommendations for event participation to leadership

ASSUMPTION: The candidate should have strong analytical skills and be comfortable making data-driven decisions.

Pre-Conference Outreach

• Build target lists of attendees using event tools, sponsor lists, and prospecting platforms
• Execute multi-touch outbound campaigns (email, social, phone) to book meetings at the event
• Collaborate with sales development and account executives on outreach strategies and messaging

On-Site Execution

• Represent the brand professionally and energetically at each event
• Manage booth setup, staffing, and engagement activities, sometimes attending events alone
• Facilitate meaningful conversations that lead to qualified sales opportunities
• Capture detailed notes and follow-up tasks for each qualified sales opportunity or promising interaction

Post-Conference Follow-Up

• Immediately follow up with qualified leads to secure qualified sales opportunities
• Ensure clean handoff to the sales team with context-rich notes
• Track outcomes and learnings to improve future event performance

Conference Logistics

• Handle all logistical aspects of event planning, including contacting organizers and securing sponsorships or exhibitor packages
• Select optimal booth placement and negotiate fees
• Coordinating shipping and return of booths, marketing collateral, and giveaways
• Managing travel bookings and on-site needs

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in a field marketing, SDR, or event marketing role with proven pipeline contribution

Required Skills:

• Proven experience working directly with B2B SaaS sales or demand generation teams
• Strong analytical skills for conference selection and ROI tracking
• Excellent project management and vendor coordination experience
• Comfort with CRM tools, outbound platforms, and LinkedIn Sales Navigator
• Willingness and ability to travel up to 35% of the time
• Highly self-motivated and performance-driven with a consistent track record of hitting goals

Preferred Skills:

• Microsoft Office suite competency including Excel, Word, and PowerPoint
• Staying organized while effectively prioritizing multiple projects at once
• High attention to detail when completing projects
• Strong time management skills to complete projects by deadlines
• Maintain excellent verbal, writing, and language skills

ASSUMPTION: Candidates should have a strong understanding of the pharmaceutical supply chain and regulatory compliance.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000

Benefits:

• Health, Dental, Vision Insurance
• STD, LTD, Life Insurance
• 401(k)
• PTO & Paid Holidays

Working Hours: 40 hours per week, with flexibility for event attendance

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 51-200 employees

Founded: 2023

Company Description:

• LighthouseAI provides state licensing software and services to companies within the pharmaceutical supply chain, to help meet requirements set by regulatory agencies.
• The company was born out of Pharma Solutions, a consulting and services company started in 2015 by our CEO and Founder, Sumeet Singh.
• We currently service over 700 clients and manage over 11,000 licenses for pharma manufacturers, distributors, 3PLs, pharmacies, and more.

Company Specialties:

• Compliance
• RegTech
• Pharmaceuticals
• and AI

Company Website: www.lighthouseai.com

ASSUMPTION: LighthouseAI is a growing company with a strong focus on innovation and regulatory compliance within the pharmaceutical industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Director of Field Marketing.

Work Arrangement: Remote with up to 35% travel for event attendance.

Growth Opportunities:

• Potential career growth into leadership roles within the field marketing or event management teams
• Opportunities to expand skills and take on additional responsibilities as the company grows

ASSUMPTION: This role offers significant growth potential as LighthouseAI continues to expand its client base and event presence.

🌍 Location & Work Environment

Office Type: Remote with occasional on-site meetings and events

Office Location(s): Philadelphia, Pennsylvania, US

Geographic Context:

• The Philadelphia metropolitan area offers a mix of urban and suburban environments, with a rich history and diverse cultural attractions
• The city is home to numerous Fortune 500 companies and has a thriving tech industry

Work Schedule: Flexible, with occasional evening and weekend hours for event attendance

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with occasional travel required for event attendance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth behavioral and situational interview with the Director of Field Marketing
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Problem-solving skills and ability to make data-driven decisions
• Communication and presentation skills, both written and verbal
• Adaptability and flexibility in a fast-paced, growing environment
• Understanding of the pharmaceutical supply chain and regulatory compliance

Application Tips:

• Highlight your experience with conference-based marketing and event management
• Demonstrate your ability to analyze data and make strategic decisions
• Showcase your strong communication skills and adaptability
• Tailor your resume and cover letter to emphasize relevant skills and experiences

ATS Keywords: Field Marketing, Event Marketing, B2B SaaS, Sales Development, Demand Generation, Analytical Skills, Project Management, Vendor Coordination, CRM Tools, Outbound Platforms, LinkedIn Sales Navigator, Self-Motivated, Time Management, Attention to Detail, Communication Skills

ASSUMPTION: The interview process will focus on assessing your problem-solving skills, communication abilities, and cultural fit within the growing and dynamic environment of LighthouseAI.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Outbound platforms (e.g., SalesLoft, Outreach)
• LinkedIn Sales Navigator
• Microsoft Office Suite (Excel, Word, PowerPoint)
• Event management software (e.g., Eventbrite, Cvent)

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new solutions to improve efficiency and productivity.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Agile and adaptable to change
• Data-driven and analytical
• Strong team player with excellent communication skills
• Self-motivated and performance-driven

Self-Assessment Questions:

• How do you approach making data-driven decisions in a fast-paced environment?
• Can you provide an example of a time when you had to adapt to a significant change in plans or priorities?
• How do you prioritize multiple projects and manage your time effectively?

ASSUMPTION: LighthouseAI values candidates who are strong problem-solvers, adaptable, and able to thrive in a dynamic, growing environment.

⚠️ Potential Challenges

• Occasional travel requirements for event attendance
• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, growing company with evolving priorities
• Working remotely with occasional on-site meetings and events

ASSUMPTION: These challenges are inherent to a growing, dynamic company and can be managed effectively by a strong, adaptable candidate.

📈 Similar Roles Comparison

• This role differs from traditional event planning positions in its focus on field-based demand generation and direct impact on sales pipeline
• It requires a stronger analytical skillset and more strategic decision-making than typical event management roles
• Career path comparison: This role can lead to leadership positions within field marketing or event management teams, as well as potential opportunities in sales or business development

ASSUMPTION: This role offers unique growth and development opportunities compared to traditional event management positions.

📝 Sample Projects

• Developing and executing a successful multi-touch outbound campaign for a high-impact conference
• Managing all logistical aspects of a large-scale event, including vendor coordination and on-site staffing
• Analyzing event performance data and presenting recommendations for future event strategy

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex events, analyze data, and make strategic decisions.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the field marketing team in the next 12-24 months, and how can this role help address them?
• How does LighthouseAI support the growth and development of its field marketing team members?
• What are the key priorities for this role in the first 30-60-90 days?
• How does LighthouseAI measure the success of its field marketing efforts, and how can this role contribute to improving those metrics?
• What are the most important qualities for someone to succeed in this role, and how do you see my background and skills aligning with those qualities?

ASSUMPTION: These questions will help you better understand the role's priorities, the company's growth plans, and how your skills and experiences align with their needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for interviews by reviewing the company's mission, values, and industry focus
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.