Field Marketing Representative (NY/NJ)

📌 Core Information

🔹 Job Title: Field Marketing Representative (NY/NJ)

🔹 Company: Sweed

🔹 Location: New York, New Jersey

🔹 Job Type: Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with frequent travel)

🚀 Job Overview

Key aspects of this role include:

• Promoting the Sweed brand across NY and NJ dispensaries
• Expanding Sweed's client base through targeted outreach and demos
• Engaging with dispensary employees and decision-makers
• Setting up product demos for the sales team

ASSUMPTION: This role requires a proactive, outgoing personality with strong salesmanship skills to succeed in a results-driven environment.

📋 Key Responsibilities

✅ Visit dispensaries in person with promotional materials, targeting 25+ dispensaries per week

✅ Follow up on visits with phone calls and emails

✅ Engage with Budtenders and dispensary employees, ideally senior management decision-makers, to introduce Sweed’s suite of products

✅ Set up product demos for other members of the Sales Team

ASSUMPTION: This role involves frequent travel and requires a strong understanding of the cannabis industry and its software systems.

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years of experience in the legal cannabis industry

Required Skills:

• Strong knowledge of software systems used by dispensaries
• Hands-on experience working in dispensaries, including operating and managing product intake
• Experience with CRM systems in a dispensary setting is preferred

Preferred Skills:

• Outgoing personality
• Strong salesmanship
• Proactivity

ASSUMPTION: Candidates with a background in the cannabis industry and relevant software experience are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and industry standards)

Benefits:

• Medical, dental, vision, and other health insurance options
• Paid parental leave
• Paid company observed holidays
• Generous paid time off
• Reimbursement for laptops, monitors, travel expenses, and auto-related costs

Working Hours: Full-time, with flexible scheduling

ASSUMPTION: The salary range is estimated based on the role, experience level, and location, with consideration for the cannabis industry's average compensation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Cannabis Retail Solutions)

Company Size: 11-50 employees (Small to Medium-sized)

Founded: Not specified

Company Description:

• Sweed provides an all-in-one cannabis retail platform, combining POS, eCommerce, Marketing, Analytics, Inventory Management, and more
• Powered by Machine Learning, Sweed offers advanced predictive analytics and business intelligence reporting
• Sweed believes in simplicity, efficiency, and innovation, designing products for scalability and performance

Company Specialties:

• Cannabis Retail Software
• Enterprise-Grade POS Solutions
• E-commerce Platforms
• Inventory Management Systems

Company Website: Sweed POS

ASSUMPTION: Sweed is a growing startup focused on providing comprehensive software solutions for cannabis retailers and Multi-State Operators (MSOs).

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Sales Team

Work Arrangement: On-site with frequent travel across NY and NJ

Growth Opportunities:

• Potential career advancement within the Sales Team or other departments
• Expanding Sweed's client base and market share in the cannabis industry
• Gaining experience in a fast-growing startup environment

ASSUMPTION: This role offers opportunities for growth and development within the company and the cannabis industry.

🌍 Location & Work Environment

Office Type: Not specified (frequent travel required)

Office Location(s): New York, New Jersey

Geographic Context:

• New York and New Jersey have a growing number of dispensaries, with over 300 already open and more launching soon
• The cannabis industry in these states is regulated and growing, presenting opportunities for expansion
• Both states have major metropolitan areas, offering diverse cultural and recreational experiences

Work Schedule: Full-time, with flexible scheduling and frequent travel

ASSUMPTION: This role requires frequent travel and a strong understanding of the local cannabis industry and regulations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Sales Team
• Background check and reference verification

Key Assessment Areas:

• Industry knowledge and experience
• Salesmanship and communication skills
• Proactivity and time management
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in the cannabis industry and software systems
• Tailor your resume and cover letter to emphasize transferable skills and industry-specific knowledge
• Prepare examples of successful sales or marketing campaigns in the cannabis industry

ATS Keywords: Cannabis, Dispensary, Software Systems, Sales, Marketing, CRM, Product Demos, Field Marketing

ASSUMPTION: The application process may vary, but typically involves several stages of interviews and assessments to evaluate candidates' skills and cultural fit.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Cannabis-specific software systems (e.g., Metrc, BioTrackTHC)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: This role requires experience with CRM systems and cannabis-specific software systems, as well as proficiency in common office productivity tools.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Efficiency
• Innovation

Work Style:

• Proactive and results-driven
• Strong salesmanship and communication skills
• Adaptable and comfortable with frequent travel

Self-Assessment Questions:

• Do you have a strong understanding of the cannabis industry and its software systems?
• Are you comfortable with frequent travel and working independently?
• Do you possess strong salesmanship and communication skills, with a proactive and results-driven work ethic?

ASSUMPTION: Sweed values candidates who are proactive, results-driven, and passionate about the cannabis industry, with a strong understanding of its software systems.

⚠️ Potential Challenges

• Frequent travel and time spent away from home
• Dealing with rejection and competition in a sales-driven role
• Keeping up with the rapidly evolving cannabis industry and its regulations
• Adapting to a fast-paced startup environment

ASSUMPTION: This role presents unique challenges, such as frequent travel and the need to adapt to a fast-paced startup environment, but also offers opportunities for growth and development.

📈 Similar Roles Comparison

• Unlike traditional sales or marketing roles, this position requires a strong understanding of the cannabis industry and its software systems
• This role focuses on expanding Sweed's client base in the cannabis industry, rather than targeting a broad range of businesses
• Career paths in the cannabis industry may differ from those in more established industries, offering unique opportunities for growth and advancement

ASSUMPTION: This role is unique in its focus on the cannabis industry and its software systems, offering candidates the opportunity to work in a growing and innovative field.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to expand Sweed's client base in NY and NJ
• Conducting market research to identify trends and opportunities in the cannabis industry
• Creating and delivering product demos to dispensary employees and decision-makers

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, focusing on marketing, sales, and industry-specific knowledge.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the cannabis industry in NY and NJ, and how does this role address them?
• How does Sweed support the growth and development of its employees in this role?
• What are the key performance indicators (KPIs) for success in this position, and how are they measured?
• How does Sweed differentiate itself from other cannabis retail software providers, and how does this role contribute to that differentiation?
• What opportunities exist for career advancement within Sweed and the cannabis industry?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the cannabis industry, enabling them to make informed decisions about their application and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in the cannabis industry and software systems
• Prepare examples of successful sales or marketing campaigns in the cannabis industry
• Follow up with the Hiring Manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.