Field Marketing Senior / Lead

📌 Core Information

🔹 Job Title: Field Marketing Senior / Lead

🔹 Company: Salesforce

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Hybrid (In-office 2-3 days per week)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end field marketing programs and events
• Collaborating with cross-functional teams to drive business outcomes
• Managing event logistics and budgets
• Analyzing performance data and optimizing programs
• Exploring new event formats and technologies

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on data-driven decision making and stakeholder communication.

📋 Key Responsibilities

✅ Lead end-to-end planning, execution, and optimization of field marketing programs and events

✅ Develop and manage event strategies that drive brand awareness, pipeline generation, and customer engagement

✅ Collaborate closely with sales, product marketing, and demand gen teams to tailor event content and experiences

✅ Own event logistics, including venue selection, vendor management, budgeting, staffing, onsite coordination, and post-event follow-up

✅ Analyze performance data and pipeline impact of all field programs and events, translating insights into actionable improvements and ROI reporting

✅ Leverage Salesforce and supporting marketing automation platforms to track leads, measure conversions, and support attribution analysis

✅ Build and maintain a calendar of field activities, ensuring proper timing, segmentation, and coordination with broader marketing campaigns

✅ Manage field marketing budgets, ensuring efficient spend and alignment with KPIs and business objectives

✅ Continuously explore new event formats, channels, and technologies to increase engagement and scale reach

✅ Partner with analytics and marketing ops teams to refine reporting frameworks, improve data quality, and support strategic decision-making

ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B marketing, ideally at a consultancy or large B2B SaaS company

Required Skills:

• Proven ability to develop and execute data-driven marketing campaigns
• Substantial experience collaborating with sales teams to achieve enterprise results
• Excellent communication and interpersonal skills
• Ability to operate in a fast-moving, fast-growing, ever-changing environment and to manage multiple projects effectively
• Passion for the company's mission and products

Preferred Skills:

• Experience with Salesforce and marketing automation platforms
• Familiarity with event management software and tools
• Knowledge of the B2B SaaS industry and competitive landscape

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's global presence and the nature of the job.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for a mid-senior level marketing role in London)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible working arrangements
• Employee stock purchase plan
• Access to learning and development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are typical for a company of Salesforce's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Salesforce is a leading global provider of customer relationship management (CRM) software and enterprise cloud computing solutions, operating in the software development industry.

Company Size: Salesforce has over 10,000 employees worldwide, making it a large enterprise with significant resources and opportunities for career growth.

Founded: Salesforce was founded in 1999 and has since grown to become a publicly-traded company listed on the New York Stock Exchange (NYSE: CRM).

Company Description:

• Salesforce is a customer-centric company that helps businesses build stronger relationships with their customers by providing innovative CRM solutions
• The company is committed to delivering exceptional customer experiences and driving business growth through technology
• Salesforce fosters a culture of innovation, collaboration, and customer success

Company Specialties:

• Customer Relationship Management (CRM) software
• Enterprise cloud computing
• Data analytics and AI
• Marketing automation and customer engagement

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with teams across various regions and functions.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for growth into a leadership or management role

Reporting Structure: This role reports directly to the EMEA Tableau Field Marketing Manager and collaborates with various cross-functional teams, including sales, product marketing, and demand generation

Work Arrangement: Hybrid, with an expected in-office time of 2-3 days per week

Growth Opportunities:

• Progression into a leadership or management role within the field marketing team
• Expansion into other marketing disciplines or functions within the broader organization
• Opportunities to work on strategic projects and initiatives that drive business impact

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an opportunity for the right candidate to make a significant impact on the business while developing their skills and career.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): 9 Bishopsgate, London, England EC2N 3, GB

Geographic Context:

• London is a major global city with a vibrant business ecosystem and a thriving tech industry
• The office is located in the heart of the City of London, with easy access to public transportation and nearby amenities
• The city offers a diverse range of cultural, social, and recreational opportunities

Work Schedule: Full-time, with flexible hours and the option to work remotely for part of the week

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and situational interview with the field marketing team
• Final interview with the EMEA Tableau Field Marketing Manager

Key Assessment Areas:

• Strategic thinking and planning
• Event management and logistics
• Data analysis and reporting
• Stakeholder communication and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with data-driven marketing campaigns and event management
• Demonstrate your understanding of Salesforce's products and services, as well as the B2B SaaS industry

ATS Keywords: B2B Marketing, Event Management, Data-Driven Campaigns, Sales Alignment, Strategic Planning, Lead Generation, Brand Awareness, Customer Engagement, Marketing Automation, Performance Analysis, Stakeholder Communication, Innovation

ASSUMPTION: Salesforce's application process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and situational interviews to evaluate their ability to succeed in the role.

🛠️ Tools & Technologies

• Salesforce CRM
• Marketing automation platforms (e.g., Pardot, Marketo)
• Event management software (e.g., Cvent, Bizzabo)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies listed are commonly used in B2B marketing roles and may vary depending on the specific needs of the team and organization.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Trust
• Equality
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with the needs and preferences of your target customers?
• Can you provide an example of a time when you had to pivot your event strategy due to unexpected challenges or changes in the market?
• How do you approach continuous learning and professional development in your current role?

ASSUMPTION: Salesforce's company culture emphasizes customer success, innovation, and trust, with a strong focus on collaboration, data-driven decision making, and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Balancing strategic planning with tactical execution and day-to-day tasks
• Collaborating effectively with various cross-functional teams and stakeholders
• Adapting to changes in the market and pivoting strategies as needed

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position places a stronger emphasis on data-driven decision making and performance analysis
• Unlike some B2C marketing roles, this role requires a deep understanding of the B2B SaaS industry and competitive landscape
• Career progression in this role may differ from other marketing disciplines, with a focus on leadership and management opportunities within field marketing

ASSUMPTION: While this role shares similarities with other field marketing positions, its unique focus on data-driven decision making and strategic planning sets it apart.

📝 Sample Projects

• Developing and executing a regional event strategy to drive brand awareness and customer engagement for a new product launch
• Analyzing event performance data to identify trends, optimize strategies, and maximize ROI
• Collaborating with sales and product marketing teams to create targeted content and experiences for key customer segments

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the role, as well as the importance of data-driven decision making and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader field marketing strategy for Tableau in EMEA?
• What are the key priorities for the first 30-60-90 days in this role?
• How does the field marketing team collaborate with other marketing functions, such as demand generation and product marketing?
• What opportunities are there for professional development and growth within the field marketing team and broader organization?
• How does Salesforce support work-life balance for employees in hybrid and remote work arrangements?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the work environment and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your strategic thinking, event management, and data analysis skills
• Research Salesforce's products, services, and company culture to demonstrate your enthusiasm and fit for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.