📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Wiz, Inc.
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation and brand awareness through localized marketing initiatives
- Supporting the North America Field Marketing team and aligning efforts with revenue goals
- Planning and executing regional events, campaigns, and partnerships
- Managing vendor relationships and tracking campaign performance
- Optimizing marketing strategies based on data insights and market trends
ASSUMPTION: This role requires a dynamic and resourceful individual who can thrive in a fast-paced, high-growth environment and enjoys working collaboratively across functions.
📋 Key Responsibilities
✅ Support the development and delivery of regional field marketing plans aligned with North American market priorities
✅ Assist in coordinating localized campaigns, partnerships, and activities to drive brand awareness and generate demand
✅ Plan and execute field marketing events, such as regional trade shows, conferences, hosted events, and campaigns
✅ Partner with the sales team to provide marketing assets and resources that support outreach efforts and enhance prospect engagement
✅ Collaborate with cross-functional teams to support campaigns that generate qualified leads and pipeline opportunities for the North America sales team
✅ Collect and analyze data on market trends, customer behavior, and competitor activity to help shape marketing strategies and enhance campaign success
✅ Manage the inventory, distribution, and logistics of marketing swag for North America events and campaigns
✅ Act as a brand advocate, ensuring that field marketing materials align with company messaging and support relationships with industry partners and customers
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of field marketing experience, preferably in B2B tech or cybersecurity
Required Skills:
- Excellent written and verbal communication skills
- Proven ability to plan, execute, and measure the success of both physical and virtual events
- Experience with demand generation, lead nurturing, and account-based marketing (ABM) strategies
- Proficient with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, CMS)
- Ability to track and analyze campaign performance data
Preferred Skills:
- Experience with marketing analytics tools
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong background in field marketing, excellent communication skills, and a data-driven mindset.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Field Marketing Specialist with 3+ years of experience in the USA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible time off and company holidays
- Parental leave
- Professional development opportunities
Working Hours: Full-time, remote work with flexible hours and a results-driven environment
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 501-1,000 employees (Medium-sized company with a startup-like environment)
Founded: 2020 (Relatively new company with a short history)
Company Description:
- Wiz is a fast-growing cybersecurity company focused on helping organizations secure cloud environments
- Trusted by security teams worldwide, including over 45% of the Fortune 100
- Committed to hiring Wizards with diverse backgrounds, perspectives, and experiences
Company Specialties:
- Cloud security
- Cybersecurity solutions
- Threat detection and response
Company Website: https://www.wiz.io
ASSUMPTION: Wiz is a dynamic and growing company that values world-class talent and offers opportunities for professional development and growth.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: Reports to the North America Field Marketing Manager
Work Arrangement: Remote work with occasional on-site meetings and events
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and campaigns
- Chance to learn and grow within a fast-paced, high-growth environment
ASSUMPTION: This role offers significant growth potential and the opportunity to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (with occasional on-site meetings and events)
Office Location(s): New York, NY, USA; Tel Aviv, Israel
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Occasional on-site meetings and events provide opportunities for in-person collaboration and networking
- Wiz has a diverse and global team, with employees from over 13 countries
Work Schedule: Full-time, remote work with flexible hours and a results-driven environment
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, while occasional on-site meetings and events provide opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team
- Background check and offer
Key Assessment Areas:
- Communication skills and ability to work collaboratively
- Event planning and execution experience
- Data-driven mindset and ability to analyze campaign performance
- Understanding of B2B marketing strategies and tactics
Application Tips:
- Highlight relevant field marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Wiz's mission and how your skills align with the role's requirements
- Prepare for interview questions related to event planning, data analysis, and marketing strategy
ATS Keywords: Field Marketing, Event Management, Sales Enablement, Lead Generation, Market Insights, Operations, Logistics, Brand Enablement, B2B Marketing, Project Management, Demand Generation, Account-Based Marketing, CRM Tools, Marketing Automation, Communication Skills, Data Analysis
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a thorough interview process.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce)
- Marketing automation platforms (e.g., Marketo, CMS)
- Event planning and management tools (e.g., Eventbrite, Cvent)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Results-driven
Work Style:
- Fast-paced and dynamic environment
- Results-driven and data-focused
- Collaborative and cross-functional teamwork
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment?
- Are you comfortable working collaboratively across functions and teams?
- Do you have a data-driven mindset and enjoy analyzing campaign performance?
- Are you passionate about translating complex cybersecurity solutions into compelling, customer-focused narratives?
ASSUMPTION: Wiz values candidates who are comfortable working in a fast-paced, dynamic environment and have a strong customer focus.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Occasional on-site meetings and events may require travel
- Working with a diverse and global team may present cultural and time zone challenges
- Keeping up with the latest trends and best practices in field marketing and cybersecurity
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and be able to manage multiple projects and deadlines effectively.
📈 Similar Roles Comparison
- Field Marketing Specialist vs. Event Coordinator: The Field Marketing Specialist role is more strategic and focuses on driving demand generation and brand awareness, while the Event Coordinator role is more tactical and focused on event planning and logistics.
- Industry-specific context: Wiz operates in the competitive cybersecurity market, and candidates should have a strong understanding of the industry and its trends.
- Career path comparison: The Field Marketing Specialist role can lead to senior marketing roles or management positions, while the Event Coordinator role may lead to event management or logistics-focused careers.
ASSUMPTION: The Field Marketing Specialist role at Wiz offers a unique opportunity to work in a fast-growing cybersecurity company and drive demand generation and brand awareness through localized marketing initiatives.
📝 Sample Projects
- Planning and executing a regional trade show or conference, including vendor management, logistics, and on-site event support
- Developing and implementing a targeted account-based marketing (ABM) campaign to generate qualified leads and pipeline opportunities for the North America sales team
- Analyzing campaign performance data to identify trends, optimize strategies, and enhance overall marketing effectiveness
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and data-driven aspects of the Field Marketing Specialist role at Wiz.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wiz support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, high-growth environment, and how does Wiz address them?
- How does Wiz measure the success of field marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant field marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Wiz's mission and how your skills align with the role's requirements
- Prepare for interview questions related to event planning, data analysis, and marketing strategy
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
