📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Wiz, Inc.
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Supporting North America Field Marketing team in driving demand generation and brand awareness
- Planning and executing regional events, campaigns, and partnerships
- Collaborating with cross-functional teams to generate qualified leads and pipeline opportunities
- Analyzing market trends and customer behavior to shape marketing strategies
- Managing marketing swag inventory, distribution, and logistics
ASSUMPTION: This role requires a dynamic and resourceful individual who can thrive in a fast-paced, high-growth environment and enjoys working collaboratively across functions.
📋 Key Responsibilities
✅ Supporting the development and delivery of regional field marketing plans aligned with North American market priorities
✅ Coordinating localized campaigns, partnerships, and activities to drive brand awareness and generate demand
✅ Assisting in planning and executing field marketing events, such as regional trade shows, conferences, hosted events, and campaigns
✅ Partnering with the sales team to provide marketing assets and resources that support outreach efforts
✅ Collaborating with cross-functional teams to support campaigns that generate qualified leads and pipeline opportunities for the North America sales team
✅ Collecting and analyzing data on market trends, customer behavior, and competitor activity to help shape marketing strategies and enhance campaign success
✅ Managing the inventory, distribution, and logistics of marketing swag for North America events and campaigns
✅ Acting as a brand advocate, ensuring that field marketing materials align with company messaging and supporting the field team with branded collateral
ASSUMPTION: This role requires a strong project management skill set, as well as the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of field marketing experience, preferably in B2B tech or cybersecurity
Required Skills:
- Excellent written and verbal communication skills
- Proven ability to plan, execute, and measure the success of both physical and virtual events
- Experience with demand generation, lead nurturing, and account-based marketing (ABM) strategies
- Proficient with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, CMS)
- Ability to track and analyze campaign performance data
Preferred Skills:
- Experience with marketing swag management
- Familiarity with the cybersecurity industry
ASSUMPTION: Candidates with experience in B2B tech or cybersecurity marketing are strongly preferred, as they will have a better understanding of the industry and target audience.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-level marketing roles in the USA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, remote work with core hours between 9 am - 5 pm EST
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the USA. Actual compensation may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: Medium (501-1,000 employees) - Wiz offers a dynamic and collaborative work environment with ample opportunities for growth and impact.
Founded: 2020 - Wiz has experienced rapid growth and success since its founding, becoming the fastest-growing startup ever.
Company Description:
- Wiz is a leading player in the massive and growing cloud security market
- The company protects the infrastructure of hundreds of customers, including over 45% of the Fortune 100
- Wiz scans and secures over 230 billion files daily, demonstrating its scale and impact
Company Specialties:
- Cloud security
- Cybersecurity
- Infrastructure protection
Company Website: www.wiz.io
ASSUMPTION: Wiz's focus on cloud security and rapid growth make it an attractive opportunity for marketing professionals looking to make a significant impact in a fast-paced environment.
📊 Role Analysis
Career Level: Mid-Level - This role offers an opportunity to grow and develop marketing skills in a dynamic and high-growth environment.
Reporting Structure: The Field Marketing Specialist will report directly to the North America Field Marketing Manager.
Work Arrangement: Remote (USA) - This role offers the flexibility to work from home, with core hours between 9 am - 5 pm EST.
Growth Opportunities:
- As Wiz continues to grow, there will be opportunities for career advancement and taking on more responsibilities
- The company values internal promotions and offers professional development opportunities
- Working in a fast-paced, high-growth environment provides ample opportunities to learn and grow
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in the USA.
🌍 Location & Work Environment
Office Type: Remote - Wiz offers a remote work environment, allowing employees to work from home or a co-working space.
Office Location(s): One Manhattan West, New York, NY 10001, US; 3 Daniel Frish st, Tel Aviv, IL
Geographic Context:
- The remote work arrangement allows employees to live and work from anywhere in the USA
- Wiz's headquarters are in New York, NY, with a secondary office in Tel Aviv, Israel
- The company has a global presence, with customers and partners worldwide
Work Schedule: Full-time, with core hours between 9 am - 5 pm EST
ASSUMPTION: The remote work arrangement may require some overlap with the company's core hours to facilitate collaboration and communication with the team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and skills-based interviews with the marketing team
- Final interview with the North America Field Marketing Manager
Key Assessment Areas:
- Communication and collaboration skills
- Project management and organizational skills
- Understanding of B2B marketing and demand generation strategies
- Ability to analyze and interpret data
Application Tips:
- Highlight relevant experience in B2B tech or cybersecurity marketing
- Demonstrate strong communication and project management skills in your resume and cover letter
- Showcase your understanding of demand generation and lead nurturing strategies
- Include specific examples of successful event management and campaign execution
ATS Keywords: Field Marketing, B2B Marketing, Demand Generation, Lead Nurturing, Event Management, Sales Enforcement, Market Insights, Brand Advocacy, Collaboration, Campaign Performance Tracking, Logistics Management, Customer Engagement
ASSUMPTION: Wiz uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation Platform: Marketo
- Content Management System: CMS
- Project Management Tools: Asana, Trello, or similar
ASSUMPTION: Familiarity with these tools is preferred, but not required. Wiz provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment?
- Are you comfortable working collaboratively across functions?
- Do you have a passion for translating complex cybersecurity solutions into compelling, customer-focused narratives?
- Are you comfortable working with data and using it to inform marketing strategies?
ASSUMPTION: Wiz values employees who are adaptable, resilient, and able to thrive in a fast-paced, high-growth environment. Candidates who are comfortable working collaboratively and with data will be a strong fit for this role.
⚠️ Potential Challenges
- The fast-paced, high-growth environment may be overwhelming for candidates who prefer a more structured or stable work environment
- The remote work arrangement may present challenges in terms of communication and collaboration, particularly for candidates who are not comfortable working independently
- The role may require some travel for events and conferences, which may be challenging for candidates who prefer to work remotely full-time
- The cybersecurity industry can be complex and technical, which may present a learning curve for candidates who are not familiar with the industry
ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working independently will be better equipped to handle the challenges presented by this role.
📈 Similar Roles Comparison
- Field Marketing Specialist vs. Event Marketing Manager - The Field Marketing Specialist role focuses more on regional field marketing plans and demand generation, while the Event Marketing Manager role is more focused on planning and executing events and campaigns
- B2B Marketing vs. B2C Marketing - The Field Marketing Specialist role is focused on B2B marketing, which requires a different set of skills and strategies than B2C marketing
- Cybersecurity Marketing vs. General Marketing - The Field Marketing Specialist role requires a strong understanding of the cybersecurity industry and its target audience, which may differ from general marketing roles
ASSUMPTION: Candidates with experience in B2B tech or cybersecurity marketing will have a better understanding of the industry and target audience, making them a strong fit for this role.
📝 Sample Projects
- Planning and executing a regional trade show or conference, including coordinating with internal teams and external vendors
- Developing and implementing a demand generation campaign, including lead nurturing and account-based marketing (ABM) strategies
- Analyzing market trends and customer behavior to inform marketing strategies and enhance campaign success
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities that the Field Marketing Specialist may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Field Marketing Specialist at Wiz?
- How does the Field Marketing Specialist role collaborate with other marketing teams and departments?
- What opportunities are there for professional development and growth within the Field Marketing team?
- How does Wiz support work-life balance for remote employees?
- What are the most challenging aspects of working in a fast-paced, high-growth environment, and how does Wiz support employees in overcoming these challenges?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the work environment, allowing them to make an informed decision about whether the position is the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B tech or cybersecurity marketing, as well as your strong communication and project management skills
- Prepare examples of successful event management and campaign execution to demonstrate your qualifications
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
