📌 Core Information
🔹 Job Title: Field Marketing Specialist - 6-month contract
🔹 Company: Salomon
🔹 Location: Salt Lake City, UT, USA
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (60% travel in designated territory)
🚀 Job Overview
Key aspects of this role include:
- Acting as the face of the brand in the field, building relationships with stakeholders, and providing valuable insights on industry trends and product feedback.
- Supporting sell-through and driving consumer demand at multiple touchpoints through activating demos, trials, and events.
- Collaborating with sales agencies, partners, and ambassadors to elevate the brand at relevant distribution points.
- Supporting the in-house marketing team based in Ogden, UT.
ASSUMPTION: This role requires a high level of self-motivation and organization, as well as strong communication skills to succeed in a remote position with frequent travel.
📋 Key Responsibilities
✅ Plan and execute consumer events focusing on new product demos and build brand affinity through other activations.
✅ Manage regional brand ambassadors, train them, facilitate product needs, schedule events, and ensure adherence to community guidelines.
✅ Execute training and incentive toolbox that builds brand advocacy and supports the recommendation strategy.
✅ Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions.
✅ Support sell-through contests with identified accounts and execute point-of-purchase displays.
✅ Maintain local events on sport pages of the website and support review strategy by working with the community ambassador team.
✅ Manage travel expenses and local marketing budget, use identified tracking tools for KPIs, and create and maintain a comprehensive list of community ambassadors.
ASSUMPTION: This role requires a high level of organization and project management skills to juggle multiple responsibilities and stakeholders effectively.
🎯 Required Qualifications
Education: B.S. or B.A. in Business, Marketing, or related field, or equivalent combination of education and related experience.
Experience: 1-3 years of practical experience in the running, outdoor, and/or sneaker industry is preferred.
Required Skills:
- Planning, organizing, and preparation
- Presentation skills
- Strong self-awareness and ability to work with a diverse group of stakeholders
- Excellent communication skills and accountability in a remote position
- Self-motivated with the ability to manage multiple projects at once
- Budget management
- Passionate about their sport practice
Preferred Skills:
- Fluency in Spanish (or other relevant languages) for better engagement with diverse communities
ASSUMPTION: While not explicitly stated, familiarity with the outdoor and sports industry, as well as relevant marketing tools and platforms, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (based on industry standards for a 6-month contract and the required experience level)
Benefits:
- Hybrid work schedule
- Generous PTO policy, plus 15 paid annual holidays and 3 floating holidays
- Half-day Fridays for 5 months of the year
- An exceptional employee discount on all our products and sister brands (Arc'teryx, Armada, Atomic, Wilson)
- Healthy Lifestyle Benefit designed to support your well-being and active lifestyle
- Opportunities to engage in the community and with industry partners
Working Hours: Full-time, with flexible hours and frequent travel (60%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a 6-month contract and the required experience level. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Salomon operates in the spectator sports industry, focusing on outdoor and mountain sports equipment, footwear, and apparel.
Company Size: Salomon is a mid-sized company with approximately 42 employees, providing a collaborative and agile work environment.
Founded: Salomon was founded in 1947 in the heart of the French Alps and has since grown into a global brand with a strong presence in the outdoor and sports industry.
Company Description:
- Salomon is committed to innovative design and progression in mountain sports, delivering innovation and progression to outdoor enthusiasts worldwide.
- The company's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products.
- Salomon is responsibly committed towards the outdoor through its sustainable program and is committed to creating an inclusive environment for all.
Company Specialties:
- Mountain sports equipment, footwear, and apparel
- Innovative design and progression in outdoor and sports industries
- Sustainable business practices
Company Website: http://www.salomon.com/fr/
ASSUMPTION: As a mid-sized company, Salomon offers a more personal and agile work environment, allowing employees to have a significant impact on the brand's success.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position in the field marketing department, offering opportunities for growth and development within the company.
Reporting Structure: The Field Marketing Specialist reports directly to the US Field Marketing Manager and collaborates with various internal teams, sales agencies, partners, and ambassadors.
Work Arrangement: This is a hybrid role with 60% travel in the designated territory, requiring strong self-motivation and organization to manage remote work effectively.
Growth Opportunities:
- Expanding responsibilities and taking on more leadership roles within the field marketing team.
- Transitioning into a full-time, permanent position after the 6-month contract, if performance and mutual fit are satisfactory.
- Exploring opportunities in other departments or regions within the company, such as international field marketing or product management.
ASSUMPTION: Given the nature of the role and the company's size, there may be opportunities for growth and advancement within the field marketing department or other relevant areas of the business.
🌍 Location & Work Environment
Office Type: Salomon's global headquarters is in Annecy, France, and the North American headquarters is in Ogden, UT. This role is based in Salt Lake City, UT, with frequent travel to the designated territory.
Office Location(s): Salt Lake City, UT, USA
Geographic Context:
- Salt Lake City, UT, offers a vibrant outdoor lifestyle, with easy access to world-class skiing, hiking, and other recreational activities.
- The city has a growing tech industry and a diverse cultural scene, providing ample opportunities for networking and personal growth.
- Utah's business-friendly environment and lower cost of living compared to other major metropolitan areas offer attractive benefits for employees.
Work Schedule: Full-time, with flexible hours and frequent travel (60%)
ASSUMPTION: The work environment for this role is primarily remote, with frequent travel to the designated territory. Strong self-motivation and organization are essential for success in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the US Field Marketing Manager
- In-person or virtual interview with the US Field Marketing Manager and other relevant stakeholders
- Background check and reference verification (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to work effectively in a remote position
- Presentation skills and ability to engage stakeholders
- Industry knowledge and passion for outdoor and sports activities
- Project management and organizational skills
- Cultural fit and alignment with Salomon's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, such as event planning, community engagement, and marketing activation.
- Demonstrate your passion for outdoor and sports activities, as well as your familiarity with the industry and Salomon's products.
- Prepare a portfolio or examples of your work, if applicable, to showcase your marketing and event planning skills.
ATS Keywords: Field marketing, event planning, community engagement, marketing activation, stakeholder management, product demo, consumer demand, brand elevation, sales agency, partner, ambassador, in-store experience, shopper marketing, digital marketing, tracking, reporting
ASSUMPTION: As a mid-sized company, Salomon may use an Applicant Tracking System (ATS) to filter and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
- Event planning and management tools (e.g., Eventbrite, Cvent, Bizzabo)
ASSUMPTION: Familiarity with relevant marketing, project management, and event planning tools is beneficial for this role, as they are essential for managing multiple projects and stakeholders effectively.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven design
- Passion for mountain sports
- Innovation and progression
- Responsible commitment towards the outdoor
- Creating an inclusive environment for all
Work Style:
- Collaborative and agile
- Results-driven and focused on delivering high-quality products and experiences
- Adaptable and open to feedback and continuous improvement
Self-Assessment Questions:
- Do you share Salomon's passion for mountain sports and the outdoor lifestyle?
- Are you comfortable working in a remote position with frequent travel and managing multiple projects simultaneously?
- Do you thrive in a collaborative and agile work environment, and are you open to feedback and continuous improvement?
ASSUMPTION: As a mid-sized company, Salomon places a strong emphasis on cultural fit and alignment with the company's values. Applicants should carefully consider how their personal values and work style align with Salomon's culture before applying for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously in a remote position with frequent travel
- Balancing the demands of field marketing, event planning, and community engagement with the need to support the in-house marketing team
- Adapting to a fast-paced and dynamic work environment, with a high level of self-motivation and organization required
- Navigating the outdoor and sports industry, with a strong focus on building relationships and elevating the brand at relevant distribution points
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents unique challenges that require strong self-motivation, organization, and adaptability.
📈 Similar Roles Comparison
- Field Marketing Specialist vs. Event Coordinator: While both roles focus on event planning and community engagement, the Field Marketing Specialist role has a broader scope, including in-store experience, digital marketing, and tracking and reporting. The Event Coordinator role may have a more narrow focus on event logistics and execution.
- Industry-specific context: The outdoor and sports industry is highly competitive, with a strong emphasis on innovation, performance, and sustainability. Applicants should be familiar with industry trends, competitor benchmarking, and relevant marketing strategies to succeed in this role.
- Career path comparison: The Field Marketing Specialist role can serve as a stepping stone to more senior positions within the field marketing department or other relevant areas of the business, such as international field marketing or product management.
ASSUMPTION: Applicants should carefully consider how their skills, experiences, and career goals align with the specific requirements and opportunities presented by this role compared to similar positions in the industry.
📝 Sample Projects
- Planning and executing a consumer event focused on new product demos, with a strong emphasis on building brand affinity and engagement within the local community.
- Managing regional brand ambassadors, including training, facilitating product needs, scheduling events, and ensuring adherence to community guidelines to elevate the brand at relevant distribution points.
- Conducting in-store training sessions with identified accounts to develop product experts and brand champions, with a focus on delivering presentations that elevate staff engagement and create loyal in-store advocates for Salomon's products, programs, and consumer initiatives.
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and priorities of the Field Marketing Specialist role, highlighting the importance of event planning, community engagement, and brand elevation in driving consumer demand and supporting sell-through.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the in-house marketing team, and what specific support will be required?
- What are the most significant challenges facing the field marketing department, and how can this role contribute to addressing them?
- What opportunities are there for growth and development within the field marketing department or other relevant areas of the business?
- How does Salomon support work-life balance, and what resources are available to employees to maintain a healthy lifestyle and well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success, while also providing valuable information about the company, its culture, and the specific requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, such as event planning, community engagement, and marketing activation.
- Prepare a portfolio or examples of your work, if applicable, to showcase your marketing and event planning skills.
- Follow up with the US Field Marketing Manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
