📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Risepoint
🔹 Location: Arkansas, United States
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (Primary focus on Arkansas with extensive travel to neighboring areas)
🚀 Job Overview
Key aspects of this role include:
- Representing Arkansas State University to recruit qualified students into online degree programs
- Developing and managing a territory to increase brand awareness and interest
- Organizing and facilitating recruiting events and generating leads
- Establishing partnerships with school districts and administrators
- Expanding knowledge of regional and national programmatic and workforce trends
ASSUMPTION: This role requires a high level of self-motivation, organization, and time management skills due to the extensive travel and remote nature of the position.
📋 Key Responsibilities
✅ Market advanced online education degree programs offered by Arkansas State University to teachers and school districts in Arkansas
✅ Achieve monthly lead, application, and enrollment goals by organizing and facilitating 12-15 recruiting events each month
✅ Reach out to school districts covering the Arkansas territory and Southern Missouri
✅ Attend regional and state conferences to network with administrators, generate leads, and establish new relationships for future events
✅ Meet with school district leaders throughout Arkansas to establish new partnerships and gain access for recruitment sessions within their district/schools
✅ Utilize social media tools to expand recruiting efforts and promote the university partner’s program offerings
ASSUMPTION: The role involves a significant amount of travel and requires strong communication skills to effectively network and establish partnerships with various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: A minimum of 2 years of experience in sales or education sales or a related education industry role
Required Skills:
- Proficient with using Microsoft applications, CRM/Salesforce, and other systems
- Ability to travel within the assigned territory
- Successful management of a large geographic sales territory
- Demonstrated ability to work independently and be self-motivated to achieve monthly/quarterly KPIs
Preferred Skills:
- Prior teaching or school administrator roles
- Higher Education experience
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong communication, organizational, and time management skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (Estimated based on industry standards for similar roles and experience levels)
Benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical, Dental, Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
- Wellness program, Alternative medicine options, Pet discounts, Accident, Critical Illness and Hospital Indemnity
- Continuous Professional and Leadership Development Programs, Tuition Reimbursement for employees and their dependents, Rewards & Recognition programs
Working Hours: Full-time, with extensive travel required (up to 75%)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The benefits listed are comprehensive and include health, wellness, and professional development opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on expanding access to online education and workforce-relevant programs
Company Size: 1,001-5,000 employees (According to LinkedIn)
Founded: 2007
Company Description:
- Risepoint assists regional universities in increasing their access and impact by making their academic programs available to students online
- Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students
- Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to its collaboration with university partners
Company Specialties:
- Higher education management
- Online education
- Edtech
Company Website: http://www.risepoint.com
ASSUMPTION: Risepoint is an education technology company that provides services to help universities grow and increase access to affordable, life-changing education. Their focus on student success and data-driven performance sets them apart in the higher education industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career advancement
Reporting Structure: This role reports directly to the Director of Marketing and Recruitment
Work Arrangement: Remote with extensive travel (up to 75%) within the assigned territory
Growth Opportunities:
- Potential for career advancement within the marketing and recruitment department
- Opportunities to work on special projects and initiatives
- Professional development programs and tuition reimbursement for employees and their dependents
ASSUMPTION: This role offers opportunities for career growth and professional development within the higher education industry. The remote nature of the position allows for flexibility and work-life balance, while the extensive travel requirement ensures constant interaction with stakeholders and a diverse range of educational institutions.
🌍 Location & Work Environment
Office Type: Remote with a primary focus on managing a territory within Arkansas
Office Location(s): Arkansas, United States
Geographic Context:
- Arkansas is a southern US state with a population of approximately 3 million people
- The state is home to numerous universities and educational institutions, providing ample opportunities for recruitment and partnership
- Arkansas offers a diverse range of landscapes, from the Ozark Mountains in the north to the Mississippi River Delta in the east
Work Schedule: Full-time, with extensive travel required (up to 75%) within the assigned territory
ASSUMPTION: The remote nature of this role allows for flexibility and work-life balance, while the extensive travel requirement ensures constant interaction with stakeholders and a diverse range of educational institutions. The geographic context of Arkansas provides ample opportunities for recruitment and partnership within the higher education industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Director of Marketing and Recruitment
Key Assessment Areas:
- Sales and communication skills
- Understanding of the higher education industry and online education programs
- Ability to manage a large geographic territory and achieve KPIs
- Cultural fit and alignment with Risepoint's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the higher education industry and online education programs in your application materials
- Prepare for behavioral interview questions that focus on your sales, communication, and time management skills
ATS Keywords: Sales, Education, Recruitment, Marketing, Networking, Relationship Building, Communication, Organizational Skills, Time Management, Self-Motivation, Collaboration, Detail Orientation, Social Media, Data-Driven Performance, Territory Management, Event Planning
ASSUMPTION: The application process for this role is typical for a mid-level position within the higher education industry. Applicants should focus on demonstrating their sales, communication, and time management skills, as well as their understanding of the higher education industry and online education programs.
🛠️ Tools & Technologies
- Microsoft applications (Word, Excel, PowerPoint)
- CRM/Salesforce
- Other relevant sales and marketing tools
ASSUMPTION: This role requires proficiency with Microsoft applications and CRM/Salesforce, as well as other relevant sales and marketing tools. Applicants should be comfortable using these tools and be able to demonstrate their ability to leverage them effectively in the interview process.
👔 Cultural Fit Considerations
Company Values:
- Student-centered approach
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Self-motivated and independent worker
- Strong communication and interpersonal skills
- Ability to work effectively in a remote and distributed team environment
- Focus on achieving results and meeting KPIs
Self-Assessment Questions:
- How do you prioritize and manage your time when working remotely and traveling extensively?
- Can you provide an example of a time when you successfully established a new partnership or expanded an existing one within a large geographic territory?
- How do you stay organized and motivated when working independently, and how do you maintain a strong work-life balance?
ASSUMPTION: Risepoint values a student-centered approach, data-driven decision making, collaboration, and continuous learning and improvement. Applicants should be self-motivated, strong communicators, and able to work effectively in a remote and distributed team environment. They should also be focused on achieving results and meeting KPIs.
⚠️ Potential Challenges
- Extensive travel requirements (up to 75%) may be challenging for some applicants
- Managing a large geographic territory and achieving KPIs can be demanding and require strong organizational and time management skills
- Working remotely may present unique challenges, such as maintaining motivation and focus without direct supervision
- Establishing partnerships with school districts and administrators may require persistence and resilience in the face of rejection or slow progress
ASSUMPTION: This role presents several potential challenges, including extensive travel requirements, managing a large geographic territory, working remotely, and establishing partnerships with school districts and administrators. Applicants should be aware of these challenges and be prepared to address them in the interview process.
📈 Similar Roles Comparison
- This role differs from other sales or recruitment positions in the higher education industry in its focus on online education degree programs and the extensive travel requirements
- Industry-specific context: The higher education industry is highly competitive, with a strong focus on student success and data-driven performance
- Career path comparison: This role offers opportunities for career advancement within the marketing and recruitment department, as well as professional development programs and tuition reimbursement
ASSUMPTION: This role differs from other sales or recruitment positions in the higher education industry in its focus on online education degree programs and the extensive travel requirements. The higher education industry is highly competitive, with a strong focus on student success and data-driven performance. This role offers opportunities for career advancement and professional development within the marketing and recruitment department.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new online degree program within a specific geographic territory
- Expanding recruitment efforts through social media and other digital channels to reach a broader audience of potential students
- Organizing and facilitating a series of recruiting events at various educational institutions within the assigned territory
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and initiatives they may be responsible for in this role. They are not exhaustive and may vary depending on the specific needs and priorities of the university partner and the territory.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for someone in this role, and how do you support work-life balance for remote employees?
- How does Risepoint measure and track the success of its marketing and recruitment efforts, and how do these metrics inform decision-making?
- Can you provide an example of a time when Risepoint successfully expanded access to online education and increased enrollment for one of its university partners?
- How does Risepoint support the professional development and growth of its employees, particularly those in remote or hybrid roles?
- What are the most important qualities and skills for someone to succeed in this role, and how do you see these qualities and skills evolving over time as the higher education industry changes?
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company culture, and the industry-specific context. They are not exhaustive and may vary depending on the specific needs and priorities of the applicant and the interviewer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on sales, communication, and time management skills
- Prepare for behavioral interview questions that focus on your sales, communication, and time management skills, as well as your understanding of the higher education industry and online education programs
- If selected for an interview, be prepared to discuss your approach to managing a large geographic territory and achieving KPIs, as well as your ability to work effectively in a remote and distributed team environment
- Follow up with the hiring manager or HR representative within 48 hours of your interview to reiterate your interest in the position and address any questions or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
