📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Salomon
🔹 Location: Washington, DC, USA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Acting as the face of the brand in the field, building relationships with stakeholders
- Driving consumer demand and sell-through through events, demos, and trials
- Managing regional brand ambassadors and supporting national events
- Executing in-store experiences and shopper marketing initiatives
- Tracking and reporting on KPIs and managing local marketing budgets
ASSUMPTION: This role requires a high level of self-motivation and organization, as well as strong communication skills to succeed in a hybrid, remote position.
📋 Key Responsibilities
✅ Plan and execute consumer events focused on new product demos
✅ Build brand affinity and community engagement through various activations
✅ Support national and sponsored events in the territory
✅ Collaborate with sales agencies at agreed-upon consumer trial events and experiences
✅ Manage regional brand ambassadors, train, facilitate product needs, schedule events, and ensure adherence to community guidelines
✅ Execute marketing activations with specialty dealers and key accounts in the epicenter
✅ Execute training and incentive toolbox that builds brand advocacy and supports the recommendation strategy
✅ Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions
✅ Deliver presentations that elevate staff engagement and create loyal in-store advocates for products, programs, and consumer initiatives
✅ Support sell-through contests with identified accounts
✅ Execute point-of-purchase displays and support merchandising guidelines in-store
✅ Maintain local events on sport pages of the website
✅ Support review strategy by working with the community ambassador team
✅ Support digital toolkit distribution and usage with specialty accounts
✅ Provide local epicenter content and educational copy as requested
✅ Manage travel expenses and local marketing budget as assigned
✅ Use identified tracking tools for KPIs as directed
✅ Create and maintain a comprehensive list of all community ambassadors/shop pros by sport and category
✅ Lead, manage, and help create a return on investment model for community ambassadors
ASSUMPTION: This role requires a high level of adaptability and the ability to manage multiple projects simultaneously, as responsibilities span various aspects of marketing and community engagement.
🎯 Required Qualifications
Education: B.S. or B.A. in Business, Marketing, or a related field, or equivalent combination of education and related experience.
Experience: 1-3 years of practical experience in the running, outdoor, or sneaker industry is preferred.
Required Skills:
- Planning, organizing, and preparation
- Presentation skills
- Strong self-awareness and ability to work with a diverse group of stakeholders
- Excellent communication skills and accountability in a remote position
- Self-motivated with the ability to manage multiple projects at once
- Budget management
- Passionate about their sport practice
Preferred Skills:
- Experience in the outdoor or sports industry
- Fluency in Spanish or another relevant language
ASSUMPTION: While not explicitly stated, experience in the outdoor or sports industry and fluency in Spanish or another relevant language could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 per year (based on industry standards for a Field Marketing Specialist with 1-3 years of experience in the Washington, DC area)
Benefits:
- Hybrid work schedule
- Generous PTO policy, plus 15 paid annual holidays and 3 floating holidays
- Half-day Fridays for 5 months of the year
- An exceptional employee discount on all our products and sister brands (Arc'teryx, Armada, Atomic, Wilson)
- Healthy Lifestyle Benefit designed to support your well-being and active lifestyle
- Opportunities to engage in the community and with industry partners
Working Hours: Full-time, typically 40 hours per week, with the expectation of working nights and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Specialist with the given experience level and location. Actual compensation may vary based on factors such as performance and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Salomon operates in the spectator sports industry, focusing on outdoor and mountain sports. The company is known for its innovative design and commitment to mountain sports.
Company Size: Salomon is a mid-sized company with approximately 42 employees, providing a collaborative and dynamic work environment.
Founded: Salomon was founded in 1947 in the heart of the French Alps, with its global headquarters in Annecy, France, and North American headquarters in Ogden, UT.
Company Description:
- Salomon is a sporting goods company with internationally recognized brands, including Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.
- The company's commitment to innovative design and passion for mountain sports have created a vast range of revolutionary new concepts in bindings, boots, skis, and apparel for both Alpine and Nordic skiing, as well as innovative solutions for footwear, apparel, and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
- Salomon is responsibly committed towards the outdoor through its sustainable program and values diversity, creating an inclusive environment for all.
Company Specialties:
- Mountain sports equipment and apparel
- Innovative design and product development
- Community engagement and brand activation
Company Website: http://www.salomon.com/fr/
ASSUMPTION: As a mid-sized company, Salomon offers a more intimate work environment, allowing employees to have a significant impact on the business and its growth.
📊 Role Analysis
Career Level: This role is an entry to mid-level position in the field marketing career path, offering opportunities for growth and development within the company.
Reporting Structure: The Field Marketing Specialist reports directly to the US Field Marketing Manager and collaborates with sales agencies, partners, and ambassadors in the region.
Work Arrangement: This is a hybrid role, with an expected 85% travel in the designated territory and the remainder working remotely or on-site at the company's office.
Growth Opportunities:
- Advancement to a Senior Field Marketing Specialist or similar role within the marketing department
- Expansion into other areas of marketing, such as digital or brand management
- Potential opportunities to work on international projects or relocate to other regions
ASSUMPTION: Given the company's focus on innovation and growth, there may be opportunities for career progression and development within the organization.
🌍 Location & Work Environment
Office Type: Salomon's office in the Washington, DC area is a hybrid work environment, offering both on-site and remote work options.
Office Location(s): The company's office is located in the Washington, DC metropolitan area, with the exact address provided upon request.
Geographic Context:
- The Washington, DC area offers a diverse and vibrant community, with a strong focus on outdoor and sports activities.
- The region is home to numerous trails, parks, and recreational facilities, providing ample opportunities for outdoor enthusiasts.
- The area also boasts a thriving cultural scene, with museums, theaters, and music venues catering to various interests.
Work Schedule: The work schedule for this role is typically Monday through Friday, with the expectation of working nights and weekends as needed to support events and activations.
ASSUMPTION: The Washington, DC area offers a dynamic and engaging work environment, with a strong focus on outdoor and sports activities, making it an ideal location for a Field Marketing Specialist in the outdoor industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the US Field Marketing Manager
- Final interview with the Regional Sales Manager
- Background check and offer extension
Key Assessment Areas:
- Understanding of the outdoor and sports industry
- Event planning and execution skills
- Communication and presentation skills
- Adaptability and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant industry experience and any event planning or marketing experience in your resume
- Tailor your cover letter to demonstrate your passion for outdoor sports and enthusiasm for the role
- Prepare examples of successful events or marketing campaigns you've worked on, emphasizing your ability to drive consumer demand and engagement
- Research Salomon's products, brand, and company culture to show your understanding and alignment with the company's values
ATS Keywords: Field Marketing, Event Planning, Consumer Engagement, Brand Activation, Community Building, Outdoor Industry, Sports Marketing, Marketing Specialist
ASSUMPTION: The interview process for this role is likely to focus on assessing the candidate's industry knowledge, event planning skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Event planning and management software (e.g., Eventbrite, Cvent)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: As a Field Marketing Specialist, proficiency in Microsoft Office Suite and Google Workspace is essential, while experience with event planning and management software, social media platforms, and project management tools is beneficial.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven: Salomon values employees who strive for excellence and continuously seek improvement
- Innovation: The company encourages creativity and thinking outside the box to drive progress and growth
- Passion: Salomon's employees are passionate about outdoor sports and committed to delivering high-quality products and experiences
- Responsibility: The company is committed to sustainable practices and creating a positive impact on the environment and communities it serves
- Diversity: Salomon values and promotes an inclusive work environment, where employees from diverse backgrounds can thrive
Work Style:
- Collaborative: The company fosters a team-oriented work environment, where employees work together to achieve common goals
- Adaptable: Salomon values employees who can adapt to changing circumstances and embrace new challenges
- Results-driven: The company focuses on delivering measurable results and continuously improving performance
Self-Assessment Questions:
- How do you embody Salomon's values in your daily work and personal life?
- Can you provide an example of a time when you had to adapt to a significant change in plans or circumstances, and how did you handle it?
- How do you approach building and maintaining relationships with diverse stakeholders, such as sales agencies, partners, and ambassadors?
ASSUMPTION: Salomon places a strong emphasis on cultural fit and alignment with the company's values, making it essential for candidates to demonstrate their understanding and commitment to these principles during the interview process.
⚠️ Potential Challenges
- Managing a high travel schedule (85% travel in the designated territory) may present challenges for work-life balance
- Working remotely and independently may require strong self-motivation and time management skills
- Balancing multiple projects and priorities may be challenging, as this role spans various aspects of marketing and community engagement
- Dealing with unexpected event cancellations or changes in plans may require adaptability and quick problem-solving skills
ASSUMPTION: While the Field Marketing Specialist role offers numerous opportunities for growth and development, it also presents unique challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a greater emphasis on community engagement and brand activation, with a focus on outdoor and sports events
- In the outdoor industry, Salomon is known for its innovative design and commitment to mountain sports, setting it apart from competitors
- Career progression in this role may lead to opportunities in other areas of marketing, such as digital or brand management, or within the broader outdoor industry
ASSUMPTION: When considering this role, it's essential to understand the unique aspects of field marketing within the outdoor industry and how they compare to similar roles in other industries or companies.
📝 Sample Projects
- Planning and executing a successful trail running event, including securing permits, coordinating vendors, and managing volunteers
- Developing and implementing a regional brand ambassador program, including training, scheduling events, and tracking performance
- Creating and delivering a compelling in-store training presentation that elevates staff engagement and creates loyal in-store advocates for Salomon products
ASSUMPTION: These sample projects provide insight into the types of initiatives a Field Marketing Specialist might work on, highlighting the role's focus on event planning, community engagement, and brand activation.
❓ Key Questions to Ask During Interview
- Can you describe the typical work schedule for this role, and how is work-life balance supported?
- How does the company support the professional development and growth of Field Marketing Specialists?
- What are the most significant challenges facing the Field Marketing team in the Washington, DC area, and how can this role help address them?
- How does the company measure the success of field marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams or departments within the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant industry experience, event planning skills, and any marketing or community engagement initiatives you've worked on
- Write a compelling cover letter that demonstrates your passion for outdoor sports and enthusiasm for the role, addressing how your skills and experience make you a strong fit for the position
- Prepare examples of successful events or marketing campaigns you've worked on, emphasizing your ability to drive consumer demand and engagement
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
