📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Fortinet
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive sales pipeline and revenue growth in Western Canada.
- Collaborating cross-functionally with sales, engineering, and corporate teams to understand business goals and translate them into measurable marketing initiatives.
- Managing regional marketing initiatives from start to finish, measuring their effectiveness, and generating sales opportunities and KPIs.
- Demonstrating strong leadership in public and private sector marketing, as well as experience with channel partners.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve common goals.
📋 Key Responsibilities
✅ Collaborate with marketing leadership and sales teams to establish go-to-market strategies and plans, determining the most effective strategies to deliver Marketing Originated Marketing Pipeline to help sales meet revenue goals.
✅ Work with multiple sales teams and inside sales teams to determine lead generation requirements spanning high-volume products as well as specific product solutions.
✅ Establish, manage, and analyze program metrics to ensure efficiency and goal attainment.
✅ Create and deliver regular reports to leadership on campaign plans and results.
✅ Translate strategy to growth throughout the marketing funnel, conversion to closed sales, and achieving targets.
✅ Manage budget and vendor relationships.
✅ Complete understanding and demonstrated track record across all tactics, with integrated marketing, communications, and PR tactics to drive the pipeline: Digital campaigns, call out campaigns, events, high-touch tactics, etc.
✅ Travel required throughout the region and nationally primarily to support programs.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and regular travel to support programs and events.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or related degree, or Engineering/Computer Science. MBA a plus.
Experience: Min 5 years of marketing management experience at a tier 1 technology vendor preferred.
Required Skills:
- Proven ability to drive marketing campaigns and promotions to meet the revenue goals of sales teams.
- Ability to work cross-functionally to plan and execute successful lead generation marketing programs.
- Experience identifying primary target markets and developing integrated campaign strategies that include web, email, direct mail, advertising, and events.
- Ability to manage the planning and execution of programs in a deadline-driven environment.
- Knowledge of CRM, marketing automation systems, marketing/sales funnel, and how to maximize them for efficient lead distribution and reporting.
Preferred Skills:
- Experience developing lead generation strategies and measuring lead generation campaigns.
- Some regional travel within Canada may be required.
ASSUMPTION: Candidates should have a strong background in marketing management, with a focus on lead generation and campaign measurement. Experience working with channel partners is a plus.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the technology sector in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
Working Hours: Full-time position with standard business hours (8:30 AM - 5:00 PM, Monday - Friday). Occasional evening and weekend work may be required to support events and programs.
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Benefits are typical for a large technology company.
📌 Applicant Insights
🔍 Company Context
Industry: Fortinet is a global leader in cybersecurity, delivering a broad, integrated, and automated security fabric to enable customers to accelerate their digital journey. The company secures the largest enterprise, service provider, and government organizations around the world.
Company Size: Fortinet has over 8,000 professionals globally, with a significant presence in Canada, including its Canada HQ in Ontario and product development and FortiGuard cybersecurity teams in Burnaby.
Founded: Fortinet was founded in 2000 and is headquartered in Sunnyvale, California.
Company Description:
- Fortinet makes possible a digital world that we can always trust through its mission to protect people, devices, and data everywhere.
- The company's security fabric delivers a broad set of advanced security and networking solutions to protect against current and emerging threats.
- Fortinet is known for its high-performance, low-cost security solutions, which have won numerous awards and industry accolades.
Company Specialties:
- Network Security
- Enterprise Firewall
- Intrusion Prevention System (IPS)
- VPN
- Antivirus
- Email security
- Web filtering and Web Security Gateway
- Antispam
- Application Control and Visibility
- Next Generation Firewall (NGFW)
- Threat research
- Threat intelligence
- Artificial intelligence
- Cloud security
- SASE
- SIEM
li>SD-WAN
- Zero Trust Access
- Cybersecurity Training
- Cybersecurity Certification
- Switching
- Wireless
- Endpoint security
- SOAR
- Deception Security
- Sandboxing
- EDR
- XDR
- UEBA
- DDoS protection
Company Website: fortinet.com
ASSUMPTION: Fortinet is a well-established company with a strong reputation in the cybersecurity industry. Its large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.
Reporting Structure: The Field Marketing Manager will report directly to the Director of Marketing and work closely with regional sales teams, product marketing, and other marketing functions.
Work Arrangement: This is an on-site role based in Toronto, Ontario, with some regional travel required to support programs and events.
Growth Opportunities:
- Progression to a senior marketing role or leadership position within the marketing organization.
- Expansion of responsibilities to include additional regions or product lines.
- Transition to a different function within the company, such as product marketing or sales.
ASSUMPTION: This role offers significant growth potential within the marketing organization and the broader company. Fortinet's large size and global presence provide numerous opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Fortinet's Toronto office is a modern, collaborative workspace with open-concept seating and various meeting rooms and breakout spaces.
Office Location(s): 4190 Still Creek Drive, Suite 400, Burnaby, BC V5C 6C6, Canada
Geographic Context:
- Toronto is the largest city in Canada and the capital of the province of Ontario.
- The city is known for its diverse culture, vibrant arts scene, and numerous attractions, including the CN Tower, Royal Ontario Museum, and Toronto Islands.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Standard business hours (8:30 AM - 5:00 PM, Monday - Friday) with occasional evening and weekend work required to support events and programs.
ASSUMPTION: Fortinet's Toronto office offers a modern, collaborative work environment in a vibrant, multicultural city. The office is conveniently located near public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other marketing team members
- Final interview with the Director of Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and teamwork abilities
- Strong communication and presentation skills
- Analytical skills and data-driven decision-making
- Experience with marketing automation tools and CRM systems
- Industry knowledge and understanding of Fortinet's products and services
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing management experience, lead generation strategies, and campaign measurement skills.
- Provide specific examples of your achievements in driving marketing campaigns and promotions to meet revenue goals.
- Demonstrate your understanding of Fortinet's products and services and the cybersecurity industry.
- Prepare thoughtful questions to ask the interviewer about the role, team dynamics, and company culture.
ATS Keywords: Marketing strategy, lead generation, campaign management, marketing automation, CRM, sales pipeline, revenue growth, channel marketing, public sector marketing, event management, team leadership, data analysis, cybersecurity industry
ASSUMPTION: Fortinet's recruitment process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their industry knowledge and experience with marketing automation tools and CRM systems.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- HubSpot
- Google Analytics
- Microsoft Office Suite
- Zoom
- Slack
ASSUMPTION: Fortinet uses a variety of marketing automation, CRM, and collaboration tools to support its marketing efforts. Proficiency in these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Obsessed
- Integrity
- Performance Driven
- One Fortinet
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you align with Fortinet's company values, particularly "Innovation" and "Performance Driven"?
- How comfortable are you working in a fast-paced, dynamic environment with a strong focus on results?
- How do you approach collaboration and teamwork, particularly when working with cross-functional teams?
ASSUMPTION: Fortinet's company culture is characterized by innovation, customer obsession, and a strong focus on performance. Candidates should be adaptable, results-driven, and comfortable working in a collaborative, dynamic environment.
⚠️ Potential Challenges
- Managing a large territory with diverse customer needs and market dynamics.
- Balancing strategic planning and tactical execution in a fast-paced, dynamic environment.
- Occasional travel requirements, which may impact work-life balance.
- Working with a wide range of stakeholders, including sales teams, product marketing, and other marketing functions.
- Keeping up with industry trends and competitive landscape in the rapidly evolving cybersecurity market.
ASSUMPTION: These challenges require strong leadership, adaptability, and the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on lead generation strategies, campaign measurement, and working with channel partners.
- In the cybersecurity industry, Fortinet's products and services are highly specialized, requiring a strong understanding of the company's offerings and the competitive landscape.
- Career progression in this role may involve expanding responsibilities to additional regions or product lines, rather than moving into a different function within the company.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing manager positions. Candidates should have a strong understanding of the cybersecurity industry and Fortinet's products and services.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive sales pipeline and revenue growth in Western Canada.
- Managing a channel partner event, including vendor selection, logistics, and on-site execution.
- Creating and delivering a presentation to the regional sales team on the latest marketing initiatives and their impact on sales pipeline.
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative aspects of the Field Marketing Manager role at Fortinet.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Fortinet in Western Canada?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with sales teams to drive revenue growth?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
- How does Fortinet support the professional development and growth of its marketing team members?
ASSUMPTION: These questions demonstrate your interest in the role, team dynamics, and company culture, as well as your strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing management experience, lead generation strategies, and campaign measurement skills.
- Prepare thoughtful questions to ask the interviewer about the role, team dynamics, and company culture.
- If selected for an interview, be prepared to discuss your experience with marketing automation tools and CRM systems, as well as your understanding of the cybersecurity industry and Fortinet's products and services.
- Follow up with the hiring manager within one week after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
