📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Les Schwab Tire Centers
🔹 Location: Bend, Oregon, United States
🔹 Job Type: Full-Time, Hybrid (2 days/week remote)
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Supporting regional marketing strategy and new store openings
- Managing marketing plans for priority stores across all regions
- Collaborating with cross-functional teams to build relationships and execute marketing programs
- Analyzing marketing program performance and providing insights to drive growth
ASSUMPTION: This role requires a strong background in retail marketing, excellent communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Coordinate and manage logistics of store and new market openings (35%)
✅ Manage and coordinate marketing plans for priority stores across all regions (35%)
✅ Support the development and implementation of field marketing programs (20%)
✅ Complete additional marketing projects as assigned (10%)
ASSUMPTION: This role involves frequent travel (25%) to attend events, meet with store managers, and research communities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or Business (preferred)
Experience: Minimum of 3 years of prior marketing experience, preferably in a retail environment
Required Skills:
- Thorough understanding of retail marketing planning and analytical principles
- Working knowledge of Google G Suite and other applications (MS Office, etc.)
- Strong verbal and written communication skills
- Excellent planning and organizational skills
- Ability to manage multiple assignments and projects simultaneously
- Experience in successfully managing external vendors
- Ability to set and meet multiple deadlines
Preferred Skills:
- Experience with ThoughtSpot and Tableau
- Fluency in Spanish (a plus)
ASSUMPTION: Candidates with experience in retail marketing and a proven track record of driving sales growth will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on experience level and industry standards for marketing roles in Bend, OR)
Benefits:
- Quarterly profit-sharing bonus
- Medical, dental, vision, and life insurance
- Company-funded retirement plan
- Paid holidays
- Paid time off
- Hybrid arrangements available (work 1-2 days/week from home)
- Tuition Assistance
- Employee discount
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event attendance and travel)
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles in Bend, OR, and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Tires and Automotive Services)
Company Size: Medium (5,001-10,000 employees)
Founded: 1952, in Prineville, Oregon
Company Description:
- Les Schwab Tire Centers began with one small tire store and has grown to over 500 stores and 7,000 employees
- Focuses on providing World Class Customer Service and generous bonus and benefit programs for employees
- Offers a wide range of tire and automotive services, including brakes, alignment, wheels, shocks, and service
Company Specialties:
- Tires
- Brakes
- Alignment
- Wheels
- Shocks
- and Service
Company Website: http://lesschwab.com
ASSUMPTION: Les Schwab Tire Centers is a well-established company with a strong focus on employee development and growth opportunities.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Manager, Regional Marketing and Field Marketing Strategist
Work Arrangement: Hybrid (2 days/week remote, 3 days/week on-site)
Growth Opportunities:
- Potential career progression into management or specialized marketing roles
- Opportunities to work on diverse marketing projects and gain experience in various aspects of marketing
- Access to training and development programs to enhance skills and advance career
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Bend, OR
Geographic Context:
- Bend is a city in Oregon with a population of approximately 97,000
- Known for its outdoor recreation opportunities, such as hiking, skiing, and water sports
- Has a semi-arid climate with hot, dry summers and cold, snowy winters
Work Schedule: Typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event attendance and travel
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Project management and organizational skills
- Communication and collaboration skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of marketing campaigns or projects you've worked on and their outcomes
- Research Les Schwab Tire Centers and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Marketing, Retail Marketing, Project Planning, Vendor Management, Sales Analysis, Promotion Performance Analytics, Google G Suite, MS Office, Tableau, Community Engagement, Market Research, Team Collaboration
ASSUMPTION: Les Schwab Tire Centers uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google G Suite (Google Drive, Google Docs, Google Sheets, Google Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Tableau (for data visualization and analysis)
- ThoughtSpot (for data analysis and insights)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required, and training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Accountability
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to manage multiple projects simultaneously
Self-Assessment Questions:
- How do you demonstrate customer focus in your daily work?
- Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you ensure success?
- How do you handle feedback or criticism, and how do you use it to improve your work?
ASSUMPTION: Les Schwab Tire Centers values employees who are customer-focused, accountable, and able to work well in a team environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Travel requirements (25%) for attending events, meeting with store managers, and researching communities
- Adapting to a hybrid work arrangement, balancing on-site collaboration and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt to change.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on retail marketing and store openings
- Requires a strong understanding of retail marketing principles and sales analysis
- Offers opportunities to work on diverse marketing projects and gain experience in various aspects of marketing
ASSUMPTION: This role is unique in its focus on retail marketing and store openings, but offers similar growth opportunities and career progression as other marketing roles.
📝 Sample Projects
- Developing and executing a marketing plan for a new store opening, including outbound marketing elements, vendor management, and event planning
- Managing marketing collateral and toolkit development for priority stores across all regions
- Conducting marketplace and competitive analysis to inform marketing strategy and tactics
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar for a quarter, and how does this role contribute to its development and execution?
- How does this role collaborate with other departments, such as sales, operations, and store management?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Les Schwab Tire Centers support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department currently, and how does this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
- Prepare examples of marketing campaigns or projects you've worked on and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
