📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: MarketStar
🔹 Location: MarketStar Idaho Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing events from start to finish
- Collaborating with cross-functional teams to ensure consistent messaging
- Managing event budgets and tracking expenses
- Analyzing event data to measure success and inform future planning
ASSUMPTION: This role requires strong organizational skills, attention to detail, and excellent communication abilities. Experience in event planning and execution is crucial for success in this position.
📋 Key Responsibilities
✅ Plan events (Google-led, third-party industry events, partner events) from start to finish according to requirements, target audience, and objectives to generate brand awareness and sales leads
✅ Execute programmatic (repeatable and scalable) events such as prospect roundtables to help the BD and sales teams form new connections
✅ Develop event strategy and vision while ensuring creative event experience
✅ Create event schedules and agenda with key stakeholders to ensure it aligns with product roadmaps, event messaging pillars, business priorities, and executive vision
✅ Work closely with cross-functional working groups to ensure content and messaging is consistent and on-brand for all events
✅ Develop and manage event budgets, track expenses, and ensure cost-effectiveness. Negotiate contracts with vendors and service providers
✅ Produce weekly and quarterly reports to executive stakeholders on performance and results to ensure events are contributing to pipeline and unit goals
✅ Collect and analyze event data to measure success, identify areas for improvement, and inform future event planning. Prepare post-event reports summarizing key metrics and insights
✅ Design, build, and improve processes and systems for events that support operational excellence for Chrome Enterprise Recommended solution partners
✅ Travel as necessary to manage events
ASSUMPTION: This role involves managing complex projects with multiple stakeholders and tight deadlines. Strong project management skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Event Management, Marketing, Communications, or a related field preferred
Experience: 2-5 years of experience in event planning and execution, with a focus on large-scale events
Required Skills:
- Proven ability to manage complex projects with multiple stakeholders and tight deadlines
- Strong organizational skills and attention to detail
- Excellent communication, interpersonal, and negotiation skills
- Proficiency in event management software and other relevant technologies
- Experience with budget management and vendor negotiation
- Ability to work independently and as part of a team
- Passion for creating engaging and memorable event experiences
Preferred Skills:
- Experience with virtual and hybrid event formats
- Experience working in a fast-paced, technology-driven environment
- Familiarity with Google products and services
- Certification in event management (e.g., CMP)
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and skills may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $160,000 annually. This is the provided salary range, but it's recommended to verify this with the employer during the interview process.
Benefits:
- Structured learning and career development programs
- Mental health program
- Generous Paid Time Off policy
- Paid medical leave
- Child/Dependent care reimbursement
- Education reimbursement
- 401k match, hardship loan program, access to financial wellness advisor
- Comprehensive healthcare coverage including medical, dental, and vision
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is for the specific role and location. MarketStar offers a comprehensive benefits package to support employee well-being and growth.
📌 Applicant Insights
🔍 Company Context
Industry: MarketStar operates in the outsourcing and offshoring consulting industry, focusing on lead generation, renewals management, partner management, and customer success solutions
Company Size: MarketStar has 1,001-5,000 employees worldwide, with headquarters in Ogden, Utah, USA. This size allows for ample opportunities for career growth and development
Founded: MarketStar was founded in 1988 and has since grown to become a global leader in its industry
Company Description:
- MarketStar helps organizations generate revenue through outsourced B2B demand, sales, customer success, and revenue operations solutions
- The company is committed to creating growth for its clients, employees, and communities
- MarketStar offers award-winning workplace culture and is a top employer in its industry
Company Specialties:
- Lead Generation
- Renewals Management
- Partner Management
- Channel Management
- Customer Success
- Outsourcing Renewals
- Customer Success Outsourcing
- Direct Sales
- Channel Sales
- Ad Sales
- Lead Qualification
- Customer Acquisition
- Account Management
- Partner Recruitment
- Partner Channel
- Customer Retention
Company Website: www.marketstar.com
ASSUMPTION: MarketStar's global presence and diverse service offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in event planning and execution
Reporting Structure: The Field Marketing Specialist reports directly to the Chrome Technology Partnerships Team
Work Arrangement: This role is remote (hybrid), allowing for flexibility and work-life balance
Growth Opportunities:
- MarketStar offers structured learning and career development programs to support employee growth
- The company's global presence and diverse service offerings provide ample opportunities for career advancement
- Strong performance in this role may lead to opportunities in event management, marketing management, or other related fields
ASSUMPTION: The remote (hybrid) work arrangement allows for flexibility and better work-life balance, while still providing opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote (Hybrid) - employees can work from home and have the option to work from MarketStar's offices in Ogden, Utah, USA, or other global locations
Office Location(s): 2475 Washington Blvd., Ogden, Utah 84401, US; 1 Central Park Block G, Fl. 2 Leopardstown, Dublin, Leinster D18 NH10, IE; 405 So. Main Street, Salt Lake City, UT 84101, US; ul. "Srebarna" 2, 1407 Hladilnika, Sofia, BG
Geographic Context:
- MarketStar's global presence allows for collaboration with diverse teams and exposure to various markets
- The company's headquarters in Ogden, Utah, USA, offers a family-friendly community with a high quality of life
- MarketStar's global offices provide opportunities for employees to live and work in various countries and cultures
Work Schedule: 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote (hybrid) work arrangement allows for flexibility and better work-life balance, while still providing opportunities for collaboration and growth within the company.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the hiring manager
- In-depth interview with the Chrome Technology Partnerships Team
- Final interview with the Director of Marketing
- Background check and onboarding
Key Assessment Areas:
- Event planning and execution skills
- Project management skills
- Communication and interpersonal skills
- Budget management and vendor negotiation skills
- Alignment with MarketStar's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful events you've planned and executed
- Research MarketStar's company culture and be prepared to discuss how your values align with the company's core values
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
ATS Keywords: Event Planning, Event Management, Marketing Events, Brand Awareness, Sales Leads, Cross-Functional Teams, Budget Management, Event Data Analysis, Project Management, Communication Skills, Negotiation Skills, Remote Work, Hybrid Work
ASSUMPTION: MarketStar's application process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Event management software (e.g., Cvent, Eventbrite, Bizzabo)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Budget management tools (e.g., Expensify, Concur, Zoho Expense)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Create Growth
- We Care
- One Team, One Dream
- Do the Right Thing
- Embrace Change
- Pursue Excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and focused on continuous improvement
- Committed to creating growth for clients, employees, and communities
Self-Assessment Questions:
- How do your personal values align with MarketStar's core values?
- How do you handle working with multiple stakeholders and tight deadlines?
- How do you approach creating engaging and memorable event experiences?
- How do you manage budgets and negotiate with vendors?
- How do you analyze event data to measure success and inform future planning?
ASSUMPTION: MarketStar's company culture is centered around creating growth, caring for employees and communities, and embracing change. Candidates should be able to demonstrate alignment with these values and a commitment to pursuing excellence.
⚠️ Potential Challenges
- Managing complex projects with multiple stakeholders and tight deadlines
- Working with vendors and service providers to negotiate contracts and ensure cost-effectiveness
- Analyzing event data to measure success and identify areas for improvement
- Travel requirements for managing events
- Keeping up with industry trends and best practices in event planning and execution
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Field Marketing Specialist vs. Event Coordinator: The Field Marketing Specialist role requires more strategic planning, budget management, and data analysis, while the Event Coordinator role focuses more on tactical event execution and logistics
- Field Marketing Specialist vs. Marketing Manager: The Field Marketing Specialist role is more focused on event planning and execution, while the Marketing Manager role oversees broader marketing strategies and campaigns
- Career Path: Field Marketing Specialist → Event Manager → Marketing Manager → Director of Marketing
ASSUMPTION: The Field Marketing Specialist role provides a clear career path for growth and development within the marketing field.
📝 Sample Projects
- Planning and executing a successful Google-led event with 500+ attendees, generating 100+ qualified leads, and achieving a 95% satisfaction rate
- Developing and executing a programmatic event series, resulting in a 20% increase in sales leads and a 15% increase in pipeline
- Analyzing event data to identify trends, optimize event formats, and improve overall event performance, leading to a 10% increase in ROI
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Field Marketing Specialist role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the Chrome Technology Partnerships Team?
- What are the key challenges facing the team, and how can this role help address them?
- What opportunities are there for growth and development within the team and the company?
- How does MarketStar support work-life balance for remote employees?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the team and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful events you've planned and executed
- Research MarketStar's company culture and be prepared to discuss how your values align with the company's core values
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
- Follow up with the hiring manager one week after submission to confirm receipt of your application and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
