📌 Core Information
🔹 Job Title: Field Marketing Specialist, Enterprise
🔹 Company: Five9
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time, Hybrid (3 days/week in San Ramon office)
🔹 Category: Marketing
🔹 Date Posted: April 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully remote for candidates outside 50-mile radius of San Ramon office
🚀 Job Overview
Key aspects of this role include:
- Executing multifaceted field events in partnership with the Senior Manager, Field Marketing, Enterprise
- Driving prospecting, pipeline generation, sales opportunity acceleration, and customer retention through integrated marketing plans
- Managing event logistics, budgets, and vendor relationships
- Collaborating with cross-functional teams to ensure event success and maximize ROI
- Continuously improving event processes and strategies
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to thrive in a fast-paced, team-oriented environment. Experience in event marketing and management is crucial for success in this position.
📋 Key Responsibilities
✅ Partner with the Senior Manager, Field Marketing, Enterprise to execute an integrated, North America field marketing plan supporting various marketing initiatives
✅ Plan and manage regional events, online events, ABM, partner, channel, and sales field events
✅ Oversee event logistics, including integrated marcom tactics, ancillary events, staffing, giveaways, booth property details, and lead capture strategy
✅ Manage program budgets, expenses, and travel schedules
✅ Ensure flawless event execution and continuous improvement
✅ Collaborate with Field Sales leadership and regional teams to support the plan
✅ Maximize branded/supported events to reach the target customer base and exceed forecasted opportunities goal
✅ Manage overall North America Field Marketing event budget and budget processes
✅ Negotiate contracts and optimize vendor programs
✅ Coordinate with internal teams to manage event program components
✅ Provide consulting services to Business Development, Channels Sales, and Sales Leadership to develop quarterly field and partner event plans
✅ Conduct post-program assessments to track results, measure ROI, and optimize programs
✅ Continuously update and adjust strategies to meet market, sales team, and business requirements
✅ Travel expectation up to 50-60% to attend events
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple projects and events simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 3+ years of experience in event and tradeshow marketing, planning, budgeting, and execution
Required Skills:
- Exceptional budgeting and vendor management skills
- Experience managing booth properties, swag vendors, printing vendors, tradeshow management companies, etc.
- Basic understanding of productivity tools such as SFDC, Marketo, etc.
- Strong MS Office – Excel, Word, and Outlook
- Exceptional communication skills, including presenting and training abilities
- Ability to manage and prioritize multiple projects at one time
- Strong organization and project management skills
- Ability to thrive in a team environment
Preferred Skills:
- Experience with event management software (e.g., Cvent, Eventbrite)
- Familiarity with the cloud contact center software industry
ASSUMPTION: Candidates with experience in event marketing, budget management, and vendor negotiation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $52,900 - $123,400 USD per year (based on experience and location)
Benefits:
- Health, dental, and vision coverage (100% employee portion and high portion of dependent cost covered)
- Short & Long-Term Disability, Basic Life Insurance
- 401k saving plan with employer matching
- Mental health support platform
- Generous employee stock purchase plan
- Paid Time Off, Company paid holidays, paid volunteer hours, and 12 weeks paid parental leave
Working Hours: Full-time, with a flexible schedule and up to 50-60% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation packages will be determined based on the candidate's skill set, experience, and specific work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically cloud contact center software
Company Size: Medium (1,001-5,000 employees)
Founded: 2001 (as a public company)
Company Description:
- Five9 provides a comprehensive suite of CX solutions, powered by Five9 Genius AI, to elevate customer experiences and deliver better business outcomes
- The company offers a unified cloud-native offering that enables AI and human agents to create hyper-personalized customer experiences
- Five9 is trusted by 3,000+ customers and 1,400+ partners globally
Company Specialties:
- Cloud contact center software
- AI-driven customer experience solutions
- Omnichannel customer engagement
Company Website: Five9.com
ASSUMPTION: Five9 is a well-established company in the cloud contact center software industry, with a strong focus on AI-driven customer experience solutions.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: Reports directly to the Senior Manager, Field Marketing, Enterprise
Work Arrangement: Hybrid (3 days/week in San Ramon office) or fully remote for candidates outside the 50-mile radius of the San Ramon office
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and events
- Chance to develop skills in event management, budgeting, and vendor negotiation
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in San Ramon office) or fully remote
Office Location(s): San Ramon, CA (with remote flexibility)
Geographic Context:
- San Ramon is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The Bay Area has a vibrant tech industry, providing ample networking and professional development opportunities
- The region offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
Work Schedule: Full-time, with a flexible schedule and up to 50-60% travel
ASSUMPTION: The hybrid or fully remote work arrangement provides flexibility and a good work-life balance, while the San Ramon office offers a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the senior manager and/or other team members
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Event planning and management skills
- Budgeting and vendor management experience
- Communication and presentation abilities
- Adaptability and problem-solving skills
- Alignment with Five9's company values and culture
Application Tips:
- Highlight relevant event marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Five9's business and the role's requirements
- Prepare examples of successful events you've managed, including challenges faced and solutions implemented
- Research Five9's company culture and values to show your fit for the organization
ATS Keywords: Event Marketing, Field Marketing, Event Planning, Budget Management, Vendor Management, Marketing Strategy, Sales Support, Customer Experience, Cloud Contact Center Software
ASSUMPTION: The interview process will focus on assessing the candidate's event marketing skills, budgeting experience, and cultural fit with Five9.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Marketo
- Microsoft Office Suite (Excel, Word, Outlook)
- Event management software (e.g., Cvent, Eventbrite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- One team, one dream
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Adaptable and resilient
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, team-oriented environment?
- Are you comfortable managing multiple projects and events simultaneously?
- Do you have strong organizational skills and attention to detail?
- Are you able to work independently and take initiative when needed?
- Do you align with Five9's company values and culture?
ASSUMPTION: Candidates who are adaptable, resilient, and customer-focused will be a strong fit for Five9's culture.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously may be overwhelming at times
- Travel requirements may impact work-life balance
- Budget constraints may limit event scope and scale
- Varying vendor reliability and performance may present challenges in event execution
- Keeping up with industry trends and best practices may require continuous learning and adaptation
ASSUMPTION: These challenges can be mitigated with strong organizational skills, adaptability, and effective communication with stakeholders.
📈 Similar Roles Comparison
- Field Marketing Specialist vs. Event Coordinator: The Field Marketing Specialist role requires more strategic planning, budget management, and vendor negotiation, while the Event Coordinator role focuses more on tactical event execution and logistics
- Field Marketing Specialist vs. Marketing Manager: The Field Marketing Specialist role is more specialized in event marketing, while the Marketing Manager role oversees a broader range of marketing channels and campaigns
- Career path comparison: Field Marketing Specialist roles can lead to advancement in event management, marketing management, or other related fields within the organization
ASSUMPTION: The Field Marketing Specialist role offers a unique blend of strategic and tactical responsibilities, providing opportunities for professional growth and development.
📝 Sample Projects
- Planning and executing a regional customer conference, including speaker management, logistics, and vendor coordination
- Managing a series of online webinars, including registration, promotion, and technical support
- Collaborating with sales teams to develop and execute targeted account-based marketing (ABM) campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall marketing strategy and business objectives?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Five9 support work-life balance for employees in this role?
ASSUMPTION: These questions will help candidates better understand the role's expectations, challenges, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Five9.com/careers/job-detail?gh_jid=5519763004
- Tailor your resume to highlight relevant event marketing experience and achievements
- Write a cover letter demonstrating your understanding of Five9's business and the role's requirements
- Prepare examples of successful events you've managed, including challenges faced and solutions implemented
- Research Five9's company culture and values to show your fit for the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
