Field Marketing Specialist (Fixed Term Contract)

📌 Core Information

🔹 Job Title: Field Marketing Specialist (Fixed Term Contract)

🔹 Company: Dataiku

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Fixed Term Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-04-11

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing proprietary event strategy for demand generation in the Japanese market
• Collaborating with sales leaders to identify TAM, target accounts, and create ABM programs
• Planning and managing regional events, coordinating logistics, and promotional activities
• Providing sales enablement support, including event briefings, contents, assets, lead intelligence, and follow-up assistance
• Working with strategic partners, resellers, and alliances to co-market solutions and drive joint go-to-market initiatives
• Measuring and analyzing event effectiveness, providing regular reports to stakeholders, and using data-driven insights to optimize events and improve ROI
• Managing regional marketing budget, ensuring efficient allocation of resources, and tracking marketing expenditures

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of the Japanese market to successfully plan, execute, and measure marketing programs that support sales goals and accelerate pipeline growth.

📋 Key Responsibilities

✅ Event Strategy and Planning:

• Develop and execute proprietary event strategy for demand generation in the Japanese market
• Collaborate with sales leaders to identify TAM, target accounts, and create ABM programs

✅ Event Management:

• Plan and manage regional events such as conferences, trade shows, workshops, and webinars
• Coordinate logistics, vendor management, and promotional activities to ensure successful event execution
• Promote each event using email, social media, and other digital marketing tactics to achieve targeted number of registrations and attendees

✅ Sales Enablement:

• Provide sales team with event briefing, contents from events, assets to follow, lead intelligence, and support to help them achieve their targets

✅ Partnerships and Alliances:

• Work with strategic partners, resellers, and alliances to co-market solutions and drive joint go-to-market initiatives
• Identify and cultivate relationships with key influencers and industry organizations in the region

✅ Analytics and Reporting:

• Measure and analyze event effectiveness, providing regular reports to stakeholders
• Use data-driven insights to optimize marketing events and seminars and improve ROI

✅ Budget Management:

• Manage regional marketing budget, ensuring efficient allocation of resources to maximize impact
• Track and report on marketing expenditures, ensuring alignment with budgetary guidelines

ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously while working with various stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 8+ years of experience in B2B SaaS field marketing, preferably in the technology sector

Required Skills:

• Proven track record of developing and executing successful marketing campaigns and events in Japan
• Strong understanding of the Japanese market, including cultural nuances and business practices
• Excellent project management and organizational skills
• Proficiency in digital marketing tools and platforms, such as marketing automation, CRM, and analytics software
• Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners
• Native Japanese speaker with advanced English proficiency, particularly strong in reading

Preferred Skills:

• Experience with ABM strategies and tools
• Familiarity with the technology sector and its trends

ASSUMPTION: Candidates with experience in B2B marketing, event management, and a strong understanding of the Japanese market will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a fixed-term contract role with 10+ years of experience in B2B SaaS field marketing in Japan is ¥15,000,000 - ¥18,000,000 per year (approximately $125,000 - $150,000 USD).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and holiday policy
• Flexible work arrangements and remote work options
• Professional development opportunities and training

Working Hours: Full-time (40 hours per week) with flexible hours and hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in Japan. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on AI and data science platforms

Company Size: Medium to Large (1,001-5,000 employees), providing ample opportunities for collaboration and growth

Founded: 2013, with a strong focus on innovation and leading the AI revolution

Company Description:

• Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents
• Aggressively agnostic, it integrates with all clouds, data platforms, AI services, and legacy systems to ensure full technology optionality
• Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to build with AI using their existing skills and knowledge

Company Specialties:

• Data Science
• Machine Learning
• Data Science Platform
• Collaborative Data Science
• End-to-End Data Science Platform
• Enterprise AI
• Big Data
• AutoML
• Data Prep
• Responsible AI
• Transparent AI
• Scalable AI
• Data Democratization

Company Website: http://dataiku.com

ASSUMPTION: Dataiku's focus on AI and data science platforms makes it an exciting place for professionals looking to work at the forefront of technological innovation.

📊 Role Analysis

Career Level: Experienced (10+ years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager or a similar position within the organization

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the organization
• Opportunities to work on diverse projects and collaborate with cross-functional teams
• Access to professional development resources and training to enhance skills and advance career growth

ASSUMPTION: The fixed-term contract nature of this role may limit long-term career growth within the organization, but it provides an excellent opportunity to gain experience and make a significant impact in a short period.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of on-site and remote work

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is the capital and largest city in Japan, offering a vibrant culture, rich history, and diverse entertainment options
• The city is well-connected by public transportation, making it easy to commute to and from work
• Tokyo is a major hub for the technology industry, providing ample opportunities for networking and professional growth

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing them to enjoy the benefits of working from home while still having the opportunity to collaborate and build relationships with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and technical interviews with the hiring manager and/or team members
• Final round interviews, potentially including a presentation or case study
• Background check and offer extension

Key Assessment Areas:

• Cultural fit and alignment with Dataiku's values
• Strategic thinking and problem-solving skills
• Project management and organizational skills
• Understanding of the Japanese market and business practices
• Proficiency in digital marketing tools and platforms

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Japanese market and cultural nuances in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with event management
• Research Dataiku's company culture and values to show your enthusiasm and alignment with the organization

ATS Keywords: B2B Marketing, Event Management, Digital Marketing, CRM, Marketing Automation, Analytics, Budget Management, Japanese Market, ABM, Hybrid Work, Full-Time

ASSUMPTION: Dataiku's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a strong focus on behavioral and situational interviews.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Event management platforms (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are commonly used in B2B marketing and event management.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Transparency
• Accountability

Work Style:

• Dataiku encourages a dynamic, fast-paced work environment with a strong focus on results and continuous improvement
• The company values a culture of learning, growth, and open communication
• Dataiku fosters a diverse and inclusive work environment, welcoming candidates from all backgrounds

Self-Assessment Questions:

• How do you align with Dataiku's customer-centric approach, and can you provide an example of a time when you put customers first?
• Describe your experience working in a dynamic, fast-paced environment, and how have you adapted to change or uncertainty?
• How do you approach collaboration and teamwork, and can you share an example of a successful cross-functional project you've worked on?

ASSUMPTION: Dataiku's cultural fit considerations focus on candidates' alignment with the company's values, adaptability, and ability to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging, requiring strong organizational skills and attention to detail
• Working in a fast-paced, dynamic environment may be demanding, requiring adaptability and resilience
• The fixed-term contract nature of the role may limit long-term career growth within the organization
• Language barriers and cultural nuances may present challenges when working with Japanese partners, clients, and team members

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the Japanese market and the requirement for native Japanese language skills
• Compared to other B2B marketing roles, this position places a stronger emphasis on event management and ABM strategies
• Career progression in this role may be limited by its fixed-term contract nature, but it offers an excellent opportunity to gain experience and make a significant impact in a short period

ASSUMPTION: Candidates should consider their long-term career goals and whether this fixed-term contract role aligns with their aspirations for growth and development.

📝 Sample Projects

• Planning and executing a successful regional conference, including vendor management, promotional activities, and targeted registration and attendance
• Developing and implementing an ABM strategy for a key target account, resulting in increased engagement and pipeline growth
• Analyzing event data to optimize marketing events and seminars, improving ROI and driving better results

ASSUMPTION: These sample projects demonstrate the strategic thinking, creativity, and hands-on execution required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the marketing department in Japan?
• How does Dataiku support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Dataiku measure the success of its marketing events and seminars, and what are the key KPIs?
• What opportunities are there for collaboration and knowledge-sharing with other marketing teams within the organization?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the Japanese market and cultural nuances
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with event management
• Research Dataiku's company culture and values to show your enthusiasm and alignment with the organization
• Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.