Field Marketing Specialist - Los Angeles

📌 Core Information

🔹 Job Title: Field Marketing Specialist - Los Angeles

🔹 Company: Suntory Global Spirits

🔹 Location: Los Angeles, California, United States

🔹 Job Type: On-site

🔹 Category: 📍 Field Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading local activation and execution of national experiential programs
• Managing local events and sampling initiatives
• Tracking and sharing comprehensive reports on program outcomes
• Building brand presence through strategic relationship management

ASSUMPTION: The role focuses heavily on creating a localized presence of national brands, offering a dynamic work environment with both field activities and office-based responsibilities.

📋 Key Responsibilities

✅ Lead local implementation of national experiential platforms and events

✅ Implement and activate brand building programs on and off-premise

✅ Track and manage expenses related to experiential marketing and local activation

✅ Provide administrative support for program recaps, timelines, and budget tracking

✅ Develop and conduct product training initiatives

✅ Manage on-site vendors and logistics

✅ Cultivate relationships with distributors, trade, and influencers

✅ Identify and pursue new opportunities for brand expansion

✅ Supervise and develop agency and trade staff

✅ Analyze metrics and KPIs to evaluate program success

✅ Collaborate with field marketing teams to nurture market relationships

ASSUMPTION: Many responsibilities require hands-on engagement with community and industry stakeholders, indicative of extensive fieldwork.

🎯 Required Qualifications

Education: Bachelor’s degree, preferably in advertising, marketing, communications, or a related field

Experience: Minimum of 2 years in the spirits industry, with event activation experience necessary

Required Skills:

• Project management and organizational proficiency
• Expertise in Microsoft Office, specifically PowerPoint and Excel
• Strong verbal and written communication skills
• Problem-solving abilities

Preferred Skills:

• Knowledge of local and state alcohol laws
• Understanding of the three-tier distribution system

ASSUMPTION: The role integrates marketing expertise with local legal compliance, emphasizing the need for industry-specific knowledge.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually, dependent on location and experience

Benefits:

• Annual bonus opportunities
• 401K matching
• Profit sharing and medical benefits

Working Hours: Expected 40-hour work week, with potential for event-related overtime

ASSUMPTION: As an on-site position, there may be some expectation for flexibility in hours due to the nature of event management and field operations.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing, focusing on premium spirits

Company Size: 5,001-10,000 employees, offering vast resources and networking opportunities

Founded: Specific founding date not provided, but part of Suntory Holdings with a strong heritage in spirits production

Company Description:

• Global leader in premium spirits with a diverse brand portfolio
• Strategic focus on sustainable growth and global market presence
• Emphasis on innovation and cultural harmony

Company Specialties:

• Craftsmanship of premium whiskies
• Development of ready-to-drink cocktails
• Commitment to sustainability and community engagement

Company Website: http://www.suntoryglobalspirits.com

ASSUMPTION: The company's extensive global footprint suggests significant opportunities for cross-cultural projects and international collaboration.

📊 Role Analysis

Career Level: Mid-level, ideal for professionals seeking advancement in spirits marketing

Reporting Structure: Likely reports to a regional marketing manager or similar position

Work Arrangement: Primarily field-based with expected office coordination

Growth Opportunities:

• Exposure to top industry trends and innovative marketing strategies
• Development of multifaceted marketing skills applicable across regions
• Potential career advancement within a global company

ASSUMPTION: Candidates might expect career progression into more senior marketing roles, leveraging experience with varied, high-impact marketing initiatives.

🌍 Location & Work Environment

Office Type: Corporate office environment supplemented by local event spaces for activations

Office Location(s): Los Angeles, California

Geographic Context:

• Los Angeles: A major hub for entertainment and vibrant nightlife
• Strong spirits culture with numerous brand representation opportunities
• Dynamic market for experiential marketing and brand activations

Work Schedule: Regular office hours with flexibility for evening and weekend events

ASSUMPTION: The cultural and entertainment landscape of Los Angeles provides a rich setting for innovative marketing efforts and extensive consumer engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial HR screening
• Interviews with marketing leadership

Key Assessment Areas:

• Candidates’ understanding of spirits marketing
• Event management skills
• Strategic thinking ability

Application Tips:

• Highlight experience with event activations and brand promotions
• Demonstrate a comprehensive understanding of market dynamics
• Showcase strong analytical and relationship-building skills

ATS Keywords: Event Activation, Spirits Industry, Relationship Building, Marketing Strategy, KPI Tracking

ASSUMPTION: Given the role's competitive nature, emphasizing measurable success in past marketing initiatives will enrich applications.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Web-based reporting tools
• CRM platforms for relationship management

ASSUMPTION: Familiarity with data analysis tools and event management software would be beneficial, although not explicitly mentioned.

👔 Cultural Fit Considerations

Company Values:

• Growing for Good
• Innovation and Creativity
• Sustainability and Social Responsibility

Work Style:

• Collaborative and communicative
• Flexible and adaptable to dynamic environments
• Self-driven and motivated

Self-Assessment Questions:

• Do you thrive in a fast-paced, event-driven environment?
• Are you able to manage multiple projects simultaneously?
• Can you build and maintain relationships with key stakeholders effectively?

ASSUMPTION: Candidates who identify with a dynamic, innovation-driven work environment are likely to excel in this role.

⚠️ Potential Challenges

• Navigating complex regulatory environments related to alcohol
• Managing diverse stakeholder expectations
• Balancing fieldwork with administrative responsibilities
• Adapting to fast-paced event scheduling and logistics

ASSUMPTION: The ability to quickly adapt to evolving project requirements and maintain a strategic focus is crucial for success.

📈 Similar Roles Comparison

• Comparable roles might involve regional marketing management
• Focus on brand ambassador positions with an event-centered approach
• Overlaps with field activation specialist roles

ASSUMPTION: Similar roles in the industry emphasize active field engagement, highlighting the importance of interpersonal skills and strategic marketing experience.

📝 Sample Projects

• Managing a local spirits festival promotion
• Leading on-premise brand activation for new product launches
• Coordinating a cross-brand event series to raise product awareness

ASSUMPTION: Past experience with end-to-end event project management would provide a strong foundation for this role's responsibilities.

❓ Key Questions to Ask During Interview

• What are the primary goals for the Field Marketing team in the coming year?
• How does the company support professional growth within field marketing roles?
• Can you describe a recent successful activation, and what made it effective?
• How do you measure the success of field marketing initiatives?
• What are the most significant challenges anticipated in this role?

ASSUMPTION: Asking informed questions during the interview can reveal critical insights into company priorities and candidate expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant experience in field marketing
• Ensure your cover letter addresses key responsibilities and achievements
• Include specific examples of past project successes
• Tailor your application to reflect your understanding of the spirits industry

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.