📌 Core Information
🔹 Job Title: Field Marketing Specialist - Mandarin Speaking
🔹 Company: HungryPanda
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving offline customer acquisition through face-to-face engagement and local activations
- Executing hyper-local marketing campaigns, brand activations, and managing field teams
- Developing cross-industry partnerships for co-marketing opportunities and win-win collaborations
- Leading a high-performing field promotion team and managing logistics for multiple simultaneous field activations
ASSUMPTION: This role requires a proactive, outgoing individual who thrives in fast-paced environments and enjoys working with diverse teams and local communities.
📋 Key Responsibilities
✅ Plan and execute hyper-local marketing campaigns, including mall pop-ups, street teams, and community events
✅ Lead on-the-ground brand activations, such as demos, sampling, and lead generation
✅ Train and manage brand ambassadors and promo staff for optimal customer engagement
✅ Scout and secure premium locations for maximum foot traffic and conversions
✅ Develop win-win partnerships with local businesses for co-marketing opportunities
✅ Negotiate space-sharing agreements and create joint value propositions
✅ Recruit, train, and lead a high-performing field promotion team
✅ Set clear KPIs, provide coaching, and ensure smooth campaign execution
✅ Manage logistics, including scheduling, promotional materials, and permits
✅ Organize affiliate meetups to strengthen network engagement
ASSUMPTION: This role involves frequent travel, all-day events, and the ability to coordinate multiple simultaneous field activations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven field marketing experience, with a track record of building and training high-energy teams
Required Skills:
- Excellent communication and interpersonal skills in Mandarin and English
- Strong leadership and team-building abilities
- Proven ability to manage logistics and coordinate multiple events
- Excellent negotiation skills and the ability to work independently
- Valid driver's license and reliable vehicle
Preferred Skills:
- Experience in the food and beverage industry
- Familiarity with the local Los Angeles market
- Bilingual or multilingual skills
ASSUMPTION: Fluency in Mandarin is essential for this role, as it is crucial for engaging with the target audience and local communities.
💰 Compensation & Benefits
Salary Range: $48,000.00 - $60,000.00 per year (based on experience and market research)
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Working Hours: Full-time, with flexible hours to accommodate event schedules
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services, specifically focusing on authentic Chinese food delivery
Company Size: 51-200 employees, which means a mid-sized company with opportunities for growth and impact
Founded: 2012, with a history of expanding its services and customer base
Company Description:
- HungryPanda specializes in providing authentic Chinese food and groceries to Chinese compatriots and students abroad
- The company aims to connect merchants to consumers via its state-of-the-art online platform and industry-leading delivery service
- HungryPanda values open-mindedness, sharing within the team, and creating business opportunities through its far-reaching business network and digital solutions
Company Specialties:
- E-commerce
- Food delivery
- Online food ordering
Company Website: https://www.hungrypanda.co/
ASSUMPTION: HungryPanda's focus on authentic Chinese cuisine and its target audience of Chinese compatriots and students abroad make it a unique player in the food delivery market.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership within the field marketing team
Reporting Structure: This role reports directly to the Marketing Manager and may have supervisory responsibilities for brand ambassadors and promo staff
Work Arrangement: Full-time, on-site, with frequent travel and all-day events required
Growth Opportunities:
- Advancement to a senior field marketing role or management position
- Expanding responsibilities to include additional markets or regions
- Gaining experience in cross-functional collaborations and partnerships
ASSUMPTION: This role offers significant growth potential for the right candidate, as HungryPanda continues to expand its services and customer base.
🌍 Location & Work Environment
Office Type: HungryPanda's headquarters are located in Ho Chi Minh, Vietnam, but this role is based in Los Angeles, California, United States
Office Location(s): 156 Tran Phu, ward 3, district 5, Ho Chi Minh, VN (headquarters)
Geographic Context:
- Los Angeles is a diverse, multicultural city with a significant Chinese population
- The city offers numerous opportunities for marketing events, partnerships, and community engagement
- Los Angeles is known for its vibrant food scene, with a strong focus on authentic Chinese cuisine
Work Schedule: Full-time, with flexible hours to accommodate event schedules and local market needs
ASSUMPTION: The Los Angeles location provides ample opportunities for marketing events, partnerships, and community engagement, making it an ideal setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to assess communication skills and cultural fit
- In-person interview or presentation to discuss marketing strategies and event planning
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills in Mandarin and English
- Leadership and team-building abilities
- Logistics management and event coordination skills
- Cultural awareness and understanding of the target audience
- Problem-solving and adaptability in fast-paced environments
Application Tips:
- Highlight relevant field marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's mission
- Prepare examples of successful marketing campaigns or events you've managed, focusing on outcomes and impact
- Demonstrate your familiarity with the local Los Angeles market and your understanding of the target audience
ATS Keywords: Field Marketing, Event Planning, Team Leadership, Partnership Development, Customer Engagement, Logistics Coordination, Mandarin Fluency, English Fluency, Los Angeles, Food Delivery, Chinese Cuisine
ASSUMPTION: HungryPanda's hiring process may vary depending on the specific needs of the role and the company's current priorities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Social media platforms (e.g., WeChat, Weibo, Facebook, Instagram)
- Event planning and management tools (e.g., Eventbrite, Bizzabo, or Cvent)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Food lovers and curious to explore new opportunities
- Passionate about creating value for every stakeholder in the ecosystem
- Open-minded and encourages sharing within the team
- Works hard, plays hard, and keeps the workforce fed and happy
Work Style:
- Fast-paced and dynamic environment
- Collaborative and supportive team culture
- Focus on results and impact, rather than long hours
Self-Assessment Questions:
- How do you demonstrate your passion for authentic Chinese cuisine and connecting with the target audience?
- Can you provide an example of a time when you successfully managed a team in a fast-paced, dynamic environment?
- How do you balance working hard and playing hard, ensuring that you maintain a healthy work-life balance?
ASSUMPTION: HungryPanda values candidates who are passionate about their mission, open-minded, and eager to contribute to the team's success.
⚠️ Potential Challenges
- Managing multiple simultaneous field activations and logistics
- Adapting to the unique cultural and linguistic needs of the target audience
- Building and maintaining strong relationships with local businesses and partners
- Balancing the demands of event planning, team management, and partnership development
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Field Marketing Manager - Responsible for overall marketing strategy and team leadership, whereas this role focuses on execution and local activations
- Event Coordinator - This role involves more strategic partnerships and team leadership, while an event coordinator may have more tactical responsibilities
- Business Development Manager - This role focuses on partnerships and business growth, while a field marketing specialist is more focused on customer acquisition and local engagement
ASSUMPTION: Each role within the marketing department plays a crucial part in driving business growth and customer engagement, and they often overlap in terms of responsibilities and skills required.
📝 Sample Projects
- Planning and executing a successful mall pop-up event, resulting in a significant increase in new customers and brand awareness
- Developing a win-win partnership with a local business, leading to co-branded promotions and increased sales for both parties
- Training and managing a team of brand ambassadors to successfully execute a series of community events, generating leads and customer engagement
ASSUMPTION: These sample projects demonstrate the candidate's ability to plan, execute, and manage marketing campaigns, as well as their capacity to build and lead teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for expanding its services and customer base in the Los Angeles market?
- How does the field marketing team collaborate with other departments, such as sales and operations, to drive business growth?
- What opportunities are there for professional development and growth within the field marketing team?
- How does the company support its employees in maintaining a healthy work-life balance, given the demands of the role?
- Can you provide an example of a successful marketing campaign or event that the company has executed in the past, and how it contributed to business growth?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's mission, culture, and growth opportunities, as well as their understanding of the role's requirements and the broader marketing landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant field marketing experience and achievements
- Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for HungryPanda's mission
- Prepare examples of successful marketing campaigns or events you've managed, focusing on outcomes and impact
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
