Field Marketing Specialist Paris (H/F)

📌 Core Information

🔹 Job Title: Field Marketing Specialist Paris (H/F)

🔹 Company: Red Bull

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Field Marketing Manager to establish Red Bull as the number one brand in the region
• Executing innovative marketing initiatives tailored to local needs
• Building strong networks with key opinion leaders
• Monitoring marketing activities to ensure effective execution

ASSUMPTION: This role requires a high level of autonomy and initiative, as the specialist will be responsible for executing marketing plans and building local networks.

📋 Key Responsibilities

✅ Executing the marketing mix of Red Bull on the assigned sector

✅ Executing innovative marketing initiatives around national assets/projects

✅ Building and executing strategic partnerships with 3rd party sport/culture entities

✅ Building and animating a network of influential opinion leaders on the assigned sector (including Creator Marketing and local media)

✅ Monitoring marketing activity through the RBU platform

✅ Executing the Consumer Collecting program on the assigned sector

✅ Defining the sampling strategy for Red Bull Energy Drink to generate trials among potential new consumers

✅ Recruiting, training, and managing a team of Student Marketeers on the assigned sector

✅ Building local indirect sampling partnerships

✅ Defining and piloting the appropriate student world coverage

✅ Collaborating with On and Off Premise teams to ensure maximum product availability in the student universe

✅ Innovating marketing by working closely with the Field Marketing Manager to propose, develop, and execute new ideas

✅ Stimulating and regularly soliciting Student Marketeers for new ideas relevant to the student world

ASSUMPTION: This role involves a significant amount of travel and on-site work, as the specialist will be responsible for executing marketing plans and building local networks.

🎯 Required Qualifications

Education: Bac+3 to Bac+5 in commercial, marketing, or event management

Experience: Operational marketing experience, preferably in a similar role

Required Skills:

• Field marketing experience
• Project management skills
• Team leadership and management skills
• Networking and relationship-building skills
• Consumer engagement and event planning skills
• Marketing strategy development
• Communication and adaptability skills
• Initiative and organizational skills
• Agility and creativity
• Market knowledge and understanding of local customs
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Proficiency in English

Preferred Skills:

• Previous experience as a Student Marketeer

ASSUMPTION: Candidates with relevant experience in field marketing, event management, or a related field are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Paris)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and energetic work environment

Working Hours: Full-time (40 hours per week), with flexibility for on-site events and activities

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Paris. Actual salary may vary depending on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees (Large enterprise)

Founded: 1987

Company Description:

• Red Bull is an energy drink company that operates in over 170 countries worldwide
• The company is known for its innovative marketing campaigns and sponsorships in sports, culture, and media
• Red Bull's mission is to "give wings to people and ideas," driving its employees to be creative and energetic in their roles

Company Specialties:

• Marketing
• Sales
• Media
• Sports

Company Website: http://www.redbull.com/jobs

ASSUMPTION: Red Bull is a well-established company with a strong global presence and a reputation for innovative marketing campaigns.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Field Marketing Specialist reports directly to the Field Marketing Manager

Work Arrangement: On-site, with flexibility for remote work during events and activities

Growth Opportunities:

• Potential advancement to Field Marketing Manager or similar role
• Opportunities to work on high-profile marketing campaigns and events
• Chance to gain experience in a dynamic and energetic work environment

ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site, with flexibility for remote work during events and activities

Office Location(s): Paris, Île-de-France, France

Geographic Context:

• The Paris region is the most populous and economically significant region in France
• The city is known for its vibrant culture, arts, and entertainment scene
• Paris is a major hub for international business and tourism

Work Schedule: Full-time (40 hours per week), with flexibility for on-site events and activities

ASSUMPTION: The work environment for this role is dynamic and energetic, with a focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing and event planning skills
• Team leadership and management skills
• Networking and relationship-building skills
• Adaptability and creativity

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and event planning experience
• Demonstrate your ability to work independently and take initiative in your application materials
• Showcase your understanding of the local market and consumer preferences in your application

ATS Keywords: Field Marketing, Project Management, Team Leadership, Networking, Consumer Engagement, Event Planning, Marketing Strategy, Communication, Adaptability, Initiative, Organizational Skills, Agility, Creativity, Market Knowledge, Office Software Proficiency, English Proficiency

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant marketing and event planning experience in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Red Bull's proprietary marketing platform (RBU)

ASSUMPTION: Candidates should be proficient in Microsoft Office Suite and comfortable learning and using Red Bull's proprietary marketing platform.

👔 Cultural Fit Considerations

Company Values:

• Energy
• Speed
• Quality
• Disruption

Work Style:

• Dynamic and energetic
• Innovative and creative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, energetic work environment?
• Are you comfortable working independently and taking initiative?
• Do you have a proven track record of success in marketing or event planning?

ASSUMPTION: Candidates who are energetic, creative, and comfortable working independently will be a good fit for this role.

⚠️ Potential Challenges

• Managing a team of Student Marketeers remotely
• Balancing multiple projects and priorities
• Adapting to changing market conditions and consumer preferences
• Working in a fast-paced, dynamic work environment

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to work independently.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on field marketing and executing marketing plans on the ground
• This role requires a strong understanding of the local market and consumer preferences
• Career progression in this role may lead to opportunities in marketing management or similar positions

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other marketing positions when applying.

📝 Sample Projects

• Executing a successful marketing campaign for a new product launch in the Paris region
• Building and maintaining relationships with key opinion leaders in the local sports and culture scenes
• Managing a team of Student Marketeers to execute a large-scale event or activation

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities the Field Marketing Specialist may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Red Bull in the Paris region?
• What opportunities are there for professional growth and development within the company?
• How does Red Bull support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the work environment before making a decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight relevant marketing and event planning experience
• Prepare for the interview by researching Red Bull's marketing campaigns and strategies
• Follow up with the hiring manager within one week of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.