Field Marketing Sr Associate

📌 Core Information

🔹 Job Title: Field Marketing Sr Associate

🔹 Company: Unisys

🔹 Location: Budapest, Budapest, Hungary

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with limited local travel)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing field marketing events to support sales objectives.
• Managing and reporting on leads using Salesforce CRM.
• Supporting Account-Based Marketing (ABM) initiatives.
• Collaborating with sales and marketing teams to develop and implement ABM strategies.
• Working in a dynamic, remote but collaborative environment.

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on driving sales through targeted marketing initiatives.

📋 Key Responsibilities

✅ Plan and execute field marketing events to support sales objectives.

✅ Manage and report on leads using Salesforce CRM.

✅ Support Account-Based Marketing (ABM) initiatives, including crafting account briefs and building target contact lists.

✅ Collaborate with digital and solution marketing teams on events, content syndication, and ABM campaigns.

✅ Create field marketing presentations, communications, and reports.

✅ Develop and implement ABM strategies.

✅ Assemble marketing information from various systems and provide insights to sales, leadership, and global teams.

✅ Utilize database management tools to generate prospect lists, provide segmentation, and track conversions.

✅ Report on program progress, success, and metrics to allow for closed-loop program management from MQL to Closed Opportunity in SFDC.

✅ Coordinate and support regional events.

✅ Execute and manage marketing campaigns developed for offerings in EMEA.

✅ Work closely with local sales teams to communicate programs and enable their successful participation.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Undergraduate degree in marketing or business.

Experience: Minimum of 5 - 10 years of relevant strategic and tactical marketing or sales experience.

Required Skills:

• Proven experience in event strategy, lead management, and ABM.
• Strong relationship management, written communication, and presentation skills.
• Familiarity with social media, digital marketing, and intent tools.
• Exceptional grasp of the English language.
• Strong organizational and time management skills.
• Understanding of SEO and best practices.
• Experience with platforms such as LinkedIn Sales Navigator, Demandbase, SFDC, Google Analytics, Datorama, etc.
• Ability to work to deadlines and deliverables in a remote but dynamic environment.

Preferred Skills:

• Experience with marketing automation tools.
• Knowledge of the local market and industry trends.

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in field marketing and ABM strategies.

💰 Compensation & Benefits

Salary Range: The salary range for this role is approximately 44,200 HUF per month, based on industry standards for a senior field marketing role in Budapest.

Benefits:

• Hybrid working option.
• Monthly gross 44,200 HUF cafeteria allowance, regardless of weekly working hours.
• Premium private health insurance package (available after 6 months of tenure).
• Home office allowance.
• Access to learning and training opportunities, along with the support of a collaborative and experienced team.

Working Hours: This role follows a standard full-time work arrangement with limited local travel expected.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Unisys operates in the global technology solutions sector, focusing on digital workplace, cloud, applications & infrastructure, enterprise computing, and business process solutions.

Company Size: Unisys is a large organization with over 10,000 employees worldwide, providing a structured and established work environment.

Founded: Unisys was founded in 1986, with a rich history in the technology industry.

Company Description:

• Unisys is a global technology solutions company that powers breakthroughs for the world’s leading organizations.
• The company delivers digital workplace, cloud, applications & infrastructure, enterprise computing, and business process solutions.
• Unisys helps people overcome obstacles and reach their greatest potential by providing innovative technology solutions.

Company Specialties:

• Applications
• Business Processes
• Change Management
• Cloud Data and Analytics
• Cloud Management
• Communication and Collaboration
• Consulting
• Cybersecurity
• Digital Workplace
• Employee Experience
• Hybrid Infrastructure
• Industries
• and Modern Device Management

Company Website: http://www.unisys.com/

ASSUMPTION: Unisys' extensive industry experience and global presence offer applicants a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: This role is at the senior associate level, offering opportunities for career growth and development within the marketing department.

Reporting Structure: The Field Marketing Sr Associate reports directly to the Marketing Manager and works closely with sales and marketing teams.

Work Arrangement: This role follows a hybrid working arrangement, with limited local travel expected.

Growth Opportunities:

• Potential career progression within the marketing department or related fields.
• Exposure to various aspects of marketing, including event planning, lead management, and ABM strategies.
• Development of project management, data analysis, and teamwork skills.
• Potential for future employment opportunities in marketing or sales.

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within the organization.

🌍 Location & Work Environment

Office Type: Unisys' Budapest office is located in the Westend district, offering a modern and collaborative work environment.

Office Location(s): Westend City Centre - Tower "A" Vaci ut 1 - 3, Budapest, 1062, HU

Geographic Context:

• Budapest is the capital and the largest city of Hungary, with a population of over 1.7 million.
• The Westend district is a modern and bustling area, home to many international companies and organizations.
• The city offers a high quality of life, with a rich cultural scene, historical sites, and numerous recreational opportunities.

Work Schedule: This role follows a standard full-time work arrangement, with limited local travel expected.

ASSUMPTION: The Westend office location provides a convenient and vibrant work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the hiring manager.
• On-site or virtual interview with the marketing manager and a member of the sales team.
• Final decision and offer communication.

Key Assessment Areas:

• Strategic thinking and planning for field marketing events.
• Proven experience in lead management and ABM strategies.
• Strong communication and presentation skills.
• Familiarity with relevant marketing tools and platforms.
• Cultural fit and alignment with Unisys' values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past field marketing events and ABM initiatives to discuss during the interview.
• Research Unisys' company culture and values to demonstrate your fit for the organization.
• Prepare questions to ask the interview panel to showcase your interest in the role and company.

ATS Keywords: Field Marketing, Event Strategy, Lead Management, Account-Based Marketing, Salesforce CRM, Digital Marketing, Social Media, Intent Tools, SEO, Marketing Automation, ABM, Hybrid Work, Local Travel

ASSUMPTION: The application process for this role is competitive, and applicants should tailor their materials and prepare thoroughly for interviews to increase their chances of success.

🛠️ Tools & Technologies

• Salesforce CRM
• LinkedIn Sales Navigator
• Demandbase
• SFDC
• Google Analytics
• Datorama
• Marketing automation tools (e.g., Marketo, Pardot)
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and applicants should highlight their relevant experience with these platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Innovation
• Integrity
• Collaboration
• Accountability
• Respect

Work Style:

• Unisys values a dynamic and collaborative work environment.
• The company encourages creativity, innovation, and continuous learning.
• Unisys fosters a culture of accountability, integrity, and respect for all employees.

Self-Assessment Questions:

• How do you align with Unisys' value of Customer Focus, and can you provide an example of a time when you went above and beyond to meet a customer's needs?
• Describe your comfort level working in a hybrid environment with limited local travel.
• How do you approach project management and ensuring deliverables are met within tight deadlines?

ASSUMPTION: Applicants should carefully consider their fit with Unisys' values and work style, and be prepared to provide specific examples of their alignment with these factors during the interview process.

⚠️ Potential Challenges

• The role requires strong organizational skills and the ability to manage multiple projects simultaneously.
• Applicants may face competition from other experienced marketing professionals for this role.
• The hybrid work arrangement may require occasional local travel, which could be challenging for some applicants.
• The role involves working with various teams and stakeholders, which may present communication and collaboration challenges.

ASSUMPTION: Applicants should carefully consider these potential challenges and be prepared to address them during the interview process.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on field marketing and ABM strategies, rather than digital or content marketing.
• Field marketing roles often require more event planning and lead management experience than other marketing positions.
• Career progression in field marketing may lead to roles in marketing management or related fields, such as sales enablement or demand generation.

ASSUMPTION: Applicants should research similar roles and consider their career goals when applying for this position.

📝 Sample Projects

• Planning and executing a successful field marketing event that generates a high number of qualified leads.
• Developing and implementing an ABM strategy that results in increased pipeline generation and closed opportunities.
• Managing a lead nurturing campaign that improves lead conversion rates and reduces sales cycle time.

ASSUMPTION: Applicants should be prepared to discuss specific examples of their past projects and achievements in field marketing and ABM strategies during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process and how my role would fit into it?
• How does the marketing team collaborate with the sales team to ensure event success and lead follow-up?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Unisys support the professional development of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and engage with the interview panel to gain a deeper understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past field marketing events and ABM initiatives to discuss during the interview.
• Research Unisys' company culture and values to demonstrate your fit for the organization.
• Prepare questions to ask the interview panel to showcase your interest in the role and company.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.