Field Marketing Strategist

📌 Core Information 🔹 Job Title: Field Marketing Strategist 🔹 Company: Grifols, S.A. 🔹 Location: Remote (Home Office) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: June 2, 2025 🔹 Experience Level: Mid-Level (5-10 years) 🚀 Job Overview Key aspects of this role include: - Developing and executing strategies to enhance donor engagement and optimize in-center experiences. - Collaborating with center managers to understand local needs and tailor marketing efforts. - Managing in-center activations and event logistics to ensure seamless execution and an enhanced donor experience. - Leveraging data to drive results and make informed decisions. - Building relationships with local businesses and community organizations to support marketing initiatives. ASSUMPTION: This role requires a strategic thinker with strong analytical and communication skills, as well as the ability to work independently and collaborate effectively with remote teams. 📋 Key Responsibilities ✅ Strategic Planning and Execution: - Develop and implement marketing strategies that align with center-specific needs and enhance donor engagement. - Collaborate with center managers to understand local needs and tailor marketing efforts. - Monitor and analyze center performance to optimize marketing impact. ASSUMPTION: Success in this role requires a deep understanding of local market dynamics and the ability to adapt strategies based on changing circumstances. ✅ Event Management: - Oversee all aspects of in-center activations and event logistics to ensure seamless execution and an enhanced donor experience. - Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies. - Activate and validate contingency/special plans on demand. ASSUMPTION: Effective event management involves strong organizational skills, attention to detail, and the ability to work under pressure. ✅ Relationship Building: - Identify and build relationships with local businesses and community organizations to support marketing initiatives. - Manage relationships with local businesses to activate and validate contingency/special plans on demand. ASSUMPTION: Success in relationship building requires strong communication skills, active listening, and the ability to build trust and rapport with diverse stakeholders. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Experience: - 4+ years of previous experience in field marketing, event management, or local activations. - Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus. Required Skills: - Analytical Skills: Advanced data management, execution, and conclusion of analysis. - Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions. - Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposes improvement actions. - Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness. - Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting. - Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones. - Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely. - Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity. - Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary. - Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually. Preferred Skills: - Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies. - Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers. 💰 Compensation & Benefits Salary Range: $67,000 - $100,000/yr (Estimated based on industry standards for role, experience level, and location) Benefits: - Medical, Dental, Vision, PTO, 9 paid Holidays per year, up to 5% 401(K) match, and tuition reimbursement. - For California: the first year PTO accrual is 72 hours per year, increasing to 112 hours per year after completion of 365 days of employment. Working Hours: Full-time (40 hours/week) with up to 50% travel, including periodic office visits based on business needs. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Grifols operates in the pharmaceutical manufacturing industry, focusing on plasma-derived medicines and transfusion medicine. Company Size: Grifols is a large corporation with over 23,000 employees in more than 30 countries and regions. Founded: 1909, in Barcelona, Spain. Company Description: Grifols is a global healthcare company committed to improving the health and well-being of people worldwide. As a leader in essential plasma-derived medicines and transfusion medicine, Grifols develops, produces, and markets innovative medicines, solutions, and services in more than 110 countries and regions. The company's workforce of over 23,000 employees in more than 30 countries and regions drives its sustainable business model, which sets the standard for continuous innovation, quality, safety, and ethical leadership in the industry. Company Specialties: Plasma-derived therapies, transfusion medicine, clinical nutrition, and healthcare services. Company Website: Learn more about Grifols ASSUMPTION: Grifols' commitment to innovation, quality, safety, and ethical leadership in the industry drives its success in the global healthcare market. 📊 Role Analysis Career Level: This role is a mid-level position within the marketing department, requiring a balance of strategic thinking, tactical execution, and stakeholder management. Reporting Structure: The Field Marketing Strategist will report directly to the Marketing Manager or a similar role within the organization. Work Arrangement: This role is remote with up to 50% travel, including periodic office visits based on business needs. The role requires frequent travel to donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies. Growth Opportunities: - Develop and implement marketing strategies that drive results and impact the bottom line. - Collaborate with cross-functional teams to identify and capitalize on new opportunities for growth and expansion. - Build relationships with local businesses and community organizations to support marketing initiatives and drive revenue growth. ASSUMPTION: Success in this role can lead to career advancement within the marketing department or related fields, such as brand management or product marketing. 🌍 Location & Work Environment Office Type: Remote with periodic office visits based on business needs. Office Location(s): The role is based out of the Home Office, with frequent travel to donation centers across the United States. Geographic Context: The United States has a diverse range of markets, each with its unique cultural, economic, and demographic characteristics. Understanding these differences is crucial for developing effective marketing strategies that resonate with local audiences. Work Schedule: Full-time (40 hours/week) with up to 50% travel, including periodic office visits based on business needs. ASSUMPTION: The remote work arrangement requires strong self-motivation, time management, and communication skills to succeed in a virtual environment. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-depth behavioral and situational interviews. 4. Final round interviews with key stakeholders. 5. Background check and offer. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Analytical and data-driven decision-making. - Communication and interpersonal skills. - Ability to work independently and in a remote environment. - Cultural fit and alignment with Grifols' values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work independently. - Research Grifols' company culture and values to demonstrate your cultural fit. ATS Keywords: Field Marketing, Event Management, Local Activations, Strategic Planning, Data Analysis, Stakeholder Management, Remote Work, Travel, Marketing Strategy, Donor Engagement, Center Management, Local Insights, Contingency Planning. ASSUMPTION: The interview process will focus on assessing your strategic thinking, problem-solving skills, and ability to work independently in a remote environment. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Project management tools (e.g., Asana, Trello) - Data analysis tools (e.g., Tableau, Power BI) ASSUMPTION: Success in this role requires proficiency in using various marketing, project management, and data analysis tools to streamline workflows and drive results. 👔 Cultural Fit Considerations Company Values: - Innovation: Grifols fosters a culture of continuous improvement and innovation to drive growth and success. - Quality: Grifols is committed to delivering high-quality products and services that meet or exceed customer expectations. - Safety: Grifols prioritizes the safety of its employees, customers, and the communities it serves. - Ethics: Grifols conducts business with integrity and adheres to the highest ethical standards. - Diversity and Inclusion: Grifols values diversity and fosters an inclusive work environment where all employees feel respected and valued. Work Style: - Grifols encourages a dynamic, fast-paced work environment that requires employees to be adaptable, resilient, and proactive. - The company values employees who are self-motivated, results-driven, and able to work independently. - Collaboration and teamwork are essential for success at Grifols, as employees often work across functions and departments to achieve common goals. Self-Assessment Questions: 1. How do you stay organized and manage your time when working remotely? 2. Can you provide an example of a time when you had to adapt your marketing strategy based on local insights or changing circumstances? 3. How do you prioritize and manage multiple projects or tasks simultaneously? 4. Can you describe a situation where you had to influence others' decisions to achieve a common goal? ASSUMPTION: Success in this role requires a strong cultural fit with Grifols' values and work style, as well as the ability to thrive in a dynamic, fast-paced work environment. ⚠️ Potential Challenges 1. Remote Work: Balancing work-life integration and maintaining productivity in a remote work environment can be challenging. 2. Travel Requirements: The role requires frequent travel to donation centers, which can be demanding and may impact work-life balance. 3. Stakeholder Management: Balancing the needs and expectations of various stakeholders, including center managers, local businesses, and community organizations, can be complex and time-consuming. 4. Data Analysis: The role requires strong analytical skills to make data-driven decisions and optimize marketing impact at the center level. ASSUMPTION: Success in this role requires strong time management, communication, and interpersonal skills to overcome these challenges and thrive in a dynamic, fast-paced work environment. 📈 Similar Roles Comparison 1. Field Marketing Manager: This role focuses more on strategic planning and overseeing a team of field marketing specialists, while the Field Marketing Strategist role is more focused on tactical execution and individual contributor responsibilities. 2. Brand Manager: Brand managers are responsible for developing and implementing marketing strategies for a specific product or brand, while Field Marketing Strategists focus on driving engagement and optimizing in-center experiences for donation centers. 3. Event Coordinator: Event coordinators are responsible for planning and executing specific events, while Field Marketing Strategists oversee all aspects of in-center activations and event logistics to ensure seamless execution and an enhanced donor experience. ASSUMPTION: Each role within the marketing department has its unique focus and requirements, and success in one role does not guarantee success in another. 📝 Sample Projects 1. Center-specific Marketing Plan: Develop a comprehensive marketing plan tailored to a specific donation center, based on local insights and data analysis, to drive engagement and optimize in-center experiences. 2. Event Case Study: Document the planning, execution, and evaluation of a successful in-center event, highlighting best practices and lessons learned for future events. 3. Local Alliance Development: Identify and build a strategic alliance with a local business or community organization to support marketing initiatives and drive revenue growth. ASSUMPTION: Success in this role requires a strong understanding of local market dynamics and the ability to develop and execute tailored marketing strategies that drive results. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Field Marketing Strategist role? 2. Team Structure: How is the Field Marketing team structured, and who will I be working closely with in this role? 3. Center Management: How do center managers fit into the Field Marketing Strategist's role, and how will we collaborate to achieve common goals? 4. Travel Requirements: Can you provide more details about the travel requirements for this role, and how the company supports employees with frequent travel? 5. Growth Opportunities: What opportunities are there for professional growth and career advancement within the marketing department or related fields? ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and helps you make an informed decision about your career prospects with the company. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://www.grifols.com/en/careers/job-search/). 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work independently. 4. Research Grifols' company culture and values to demonstrate your cultural fit. 5. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.