📌 Core Information
🔹 Job Title: Field Marketing Website Program Lead
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing field marketing websites development and enhancement projects
- Collaborating with internal and external teams to advance technologies and escalate concerns
- Providing guidance to the Field Marketing team regarding websites and local listings
- Partnering with product & corporate marketing teams to maintain web content libraries
- Managing custom domain registrations and renewals
- Reconciling monthly billing to program participants and ensuring timely payment of invoices
- Staying informed about industry and digital marketing trends and best practices
ASSUMPTION: This role requires a high level of project management, stakeholder communication, and digital marketing expertise to ensure the successful execution of website programs and maintenance.
📋 Key Responsibilities
✅ Manage websites development and enhancement projects within established timeframes and budgets, ensuring appropriate change management practices and communications.
✅ Work with internal and external support teams to advance technologies and escalate any concerns.
✅ Provide guidance to the Field Marketing team to ensure superior support for financial advisors and field management regarding websites and local listings.
✅ Partner with product & corporate marketing and creative teams, as well as social media and corporate website team members in maintaining web content libraries, ensuring all website content is accessible, optimized for SEO and aligned with digital best practices.
✅ Maintain advisor program governance, ensuring appropriate approval and retention of all program content and documentation within firm and regulatory requirements.
✅ Manage custom domain registrations and renewals.
✅ Reconcile monthly billing to program participants and ensure the timely payment of all program-related invoices.
✅ Stay informed about industry and digital marketing trends and best practices to serve as an engaged and contributing leader.
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail to manage multiple projects and ensure the successful execution of website programs and maintenance.
🎯 Required Qualifications
Education: Four-year degree in marketing, advertising, communications, or related field
Experience: Minimum of seven years of digital marketing experience, with a focus on website management
Required Skills:
- In-depth knowledge of financial products and services
- Exceptional project management skills
- Self-starter who can make decisions independently
- Third-party vendor and agency relationship management
- Proficiency with Microsoft Word, Excel, PowerPoint and website content management systems
- Willingness to travel on occasion
Preferred Skills:
- MBA or equivalent experience
- Seven years of marketing financial services, including retail and business to business distribution systems
- Experience in digital marketing including SEO, SEM, social media, domain management, and paid digital advertising
- Experience with Salesforce Marketing Cloud, Workfront, Squarespace, Google Analytics, Looker Studio, Hearsay, Facebook (ad manager), LinkedIn, Twitter
ASSUMPTION: Candidates should have a strong background in digital marketing, website management, and project management, with a proven track record of delivering results in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $65,000 - $115,000 per year
Benefits:
- 401(k) Program
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- Paid Time Off
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and RBC's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1864
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients.
- The company supports a broad range of community initiatives through donations, community investments, and employee volunteer activities.
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- and capital markets
Company Website: www.rbc.com
ASSUMPTION: RBC is a large, established financial institution with a global presence, offering a wide range of financial services and products to both individual and corporate clients.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Field Marketing or a similar senior-level position within the organization.
Work Arrangement: On-site, full-time position with occasional travel requirements.
Growth Opportunities:
- Potential career progression into senior marketing roles within the organization
- Opportunities to gain experience in various aspects of digital marketing and project management
- Possibility to work on high-impact projects with significant budget and resource allocation
ASSUMPTION: This role offers a unique opportunity to work on high-visibility projects and gain valuable experience in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 60 S 6th St, Minneapolis, MN 55402, US
Geographic Context:
- Minneapolis is the largest city in the U.S. state of Minnesota and the 46th-most populous city in the United States.
- The city is known for its robust arts and culture scene, with numerous museums, theaters, and music venues.
- Minneapolis is also home to several Fortune 500 companies and has a strong economy, with a diverse range of industries represented.
Work Schedule: Standard full-time work hours, with occasional flexibility for project demands.
ASSUMPTION: The work environment is likely to be fast-paced, collaborative, and dynamic, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership or other relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and experience
- Project management skills and experience
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with RBC's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of RBC's business and the specific requirements of the role
- Showcase your problem-solving skills and provide examples of successful website management projects
- Prepare for behavioral interview questions that focus on your experience and skills
ATS Keywords: Digital Marketing, Website Management, Project Management, SEO, SEM, Social Media, Marketing Strategies, Leadership, Marketing Financial Services, Domain Management, Paid Digital Advertising, Google Analytics, Looker Studio, Hearsay, Facebook Ad Manager, LinkedIn, Twitter
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Workfront
- Squarespace
- Google Analytics
- Looker Studio
- Hearsay
- Facebook (ad manager)
- LinkedIn
- Twitter
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as the organization adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Respectful
- Inclusive
- High-performing
- Collaborative
- Agile
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Results-focused and accountable
Self-Assessment Questions:
- How do you ensure that your work aligns with RBC's client-focused value?
- Can you provide an example of a time when you demonstrated respect and inclusivity in a professional setting?
- How do you stay agile and adaptable in a fast-paced, dynamic work environment?
- Can you describe a situation where you had to take accountability for a mistake or challenge, and how did you address it?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with RBC's core values and work style expectations during the interview process.
⚠️ Potential Challenges
- Managing multiple projects with competing priorities and tight deadlines
- Collaborating with various teams and stakeholders with differing perspectives and goals
- Keeping up-to-date with rapidly evolving digital marketing trends and technologies
- Navigating a large, complex organization with multiple layers of approval and decision-making processes
- Balancing the need for innovation and creativity with the requirement to maintain compliance with regulatory and governance requirements
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on field marketing websites and local listings, requiring a deep understanding of both financial services and digital marketing strategies.
- Compared to other marketing roles within the organization, this position may have a more narrow focus but offers the opportunity to make a significant impact on a critical aspect of RBC's client-facing presence.
- Career progression may involve transitioning into more senior marketing roles or exploring other areas of the business, such as product management or strategy consulting.
ASSUMPTION: Candidates should consider this role's unique aspects and how they align with their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a comprehensive website content strategy to improve SEO performance and user experience
- Managing a website redesign project, including stakeholder communication, vendor management, and launch coordination
- Conducting a competitive analysis of other financial institutions' websites and digital marketing strategies to inform RBC's own approach
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Field Marketing Websites Program Lead may undertake.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the field marketing websites program and the key priorities for the role in the first 90 days?
- How does this role collaborate with other marketing teams, such as product marketing and corporate marketing, to ensure consistent messaging and branding across all client touchpoints?
- What are the most significant challenges facing the field marketing websites program, and how can this role address them to drive meaningful improvement?
- How does RBC support the professional development and growth of employees in this role, and what opportunities exist for career progression within the organization?
- Can you provide an example of a recent website enhancement or project that had a significant impact on client engagement or business results, and how was its success measured?
ASSUMPTION: These questions are designed to help candidates better understand the role's priorities, challenges, and growth opportunities, as well as RBC's approach to employee development and career progression.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your experience and skills
- Research RBC's business and the specific requirements of the role to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
