📌 Core Information
🔹 Job Title: Field Retail Marketing Manager
🔹 Company: The LEGO Group
🔹 Location: Chengdu, Sichuan, China
🔹 Job Type: Full-time
🔹 Category: Retail Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid: 3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Driving store retail perfection through visual merchandising and operational guideline deployment
- Managing campaign deployments and customer team training
- Collaborating with cross-functional teams to optimize store operations and improve execution efficiency
- Managing merchandiser team and providing training and mentorship
ASSUMPTION: This role requires a strategic and collaborative individual who can deliver effective retail marketing experiences to shoppers/consumers.
📋 Key Responsibilities
✅ Drive store retail perfection via visual merchandising and operation guideline deployment, execution clarity, and improvement
✅ Conduct campaign deployment including guideline cascading, customer deployment meeting, execution detail improvement
✅ Together with the district team, provide customer team training to ensure excellence in retail execution
✅ Manage merchandiser recruiting, development, performance review, training, and mentoring
✅ Collaborate with cross-functional teams to optimize visual merchandising, event execution, store design, and campaign execution
✅ Support district team and training team to provide training to partners
✅ Work with partners' visual merchandising and marketing teams to build an efficient way to support store operations
✅ Find opportunities and improve execution efficiency to drive business results
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of related experience in retail operations in a multinational company, including sports, fashion, and other relevant industries
Required Skills:
- Strong sense in visual merchandising and retail operation
- Team management experience
- Excellent communication and mature interpersonal skills
- Proficient in office software, especially Excel and PowerPoint
- Good written and spoken skills in English and Mandarin
Preferred Skills:
- O2O and CRM-related experience
ASSUMPTION: Candidates with experience in retail operations and a strong understanding of visual merchandising and team management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a retail marketing manager role in China, the estimated salary range is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
Working Hours: Full-time (40 hours per week) with a hybrid work policy (average of 3 days per week in the office)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees
Founded: 1932
Company Description:
- The LEGO Group is a family-owned company that designs, manufactures, and markets LEGO® bricks and related products
- Known for its commitment to learning-through-play and creativity
- Operates globally with headquarters in Billund, Denmark, and regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer experiences
- Digital play experiences
- Learning-through-play
- Creativity and imagination
Company Website: https://www.lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established and respected brand in the toy industry, known for its commitment to learning-through-play and creativity.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Retail Marketing Manager and may have supervisory responsibilities for merchandiser team members
Work Arrangement: Hybrid (average of 3 days per week in the office)
Growth Opportunities:
- Potential career progression within the Retail Marketing team or related functions
- Opportunities to work on high-impact projects and campaigns
- Access to learning and development resources to support professional growth
ASSUMPTION: This role offers opportunities for career growth and development within the LEGO Group's Retail Marketing team.
🌍 Location & Work Environment
Office Type: Hybrid (average of 3 days per week in the office)
Office Location(s): Chengdu Temporary Office
Geographic Context:
- Chengdu is the capital of Sichuan province in southwestern China
- Known for its rich history, cultural heritage, and spicy cuisine
- Offers a mix of urban and natural environments, with mountains and parks nearby
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work policy
ASSUMPTION: Chengdu offers a vibrant and dynamic work environment, with a mix of urban and natural environments that cater to various interests.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the Retail Marketing team
- Final interview with the Retail Marketing Manager
Key Assessment Areas:
- Retail marketing experience and expertise
- Team management and leadership skills
- Communication and interpersonal skills
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Highlight relevant retail marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the LEGO Group's mission
- Prepare examples of successful retail marketing campaigns or projects you've worked on
- Research the LEGO Group's values and be ready to discuss how you embody them
ATS Keywords: Retail Marketing, Visual Merchandising, Campaign Deployment, Team Management, Cross-Functional Collaboration, Store Operations, Execution Efficiency
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Retail-specific software and platforms (e.g., Retail Execution, Visual Merchandising)
ASSUMPTION: The tools and technologies required for this role are standard for retail marketing professionals and may include industry-specific software and platforms.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning-through-play
Work Style:
- Collaborative
- Results-driven
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about learning-through-play and inspiring creativity in others?
- Can you adapt to changing priorities and work effectively in a hybrid setting?
ASSUMPTION: Candidates who align with the LEGO Group's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a team of merchandisers and ensuring consistent execution across multiple stores
- Balancing strategic planning and hands-on execution in a fast-paced retail environment
- Adapting to a hybrid work arrangement and maintaining productivity outside the office
- Navigating the unique cultural and linguistic landscape of China
ASSUMPTION: This role presents unique challenges that require strong communication, team management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other retail marketing roles, this position focuses specifically on driving retail perfection through visual merchandising and operational guideline deployment
- This role requires a strong understanding of the Chinese retail market and consumer behavior
- Career progression opportunities may include moving into a regional or global retail marketing role within the LEGO Group
ASSUMPTION: This role offers unique opportunities and challenges compared to other retail marketing positions, requiring candidates to have a strong understanding of the Chinese retail market and LEGO Group's brand values.
📝 Sample Projects
- Developing and implementing a visual merchandising strategy for a new product launch in China
- Managing a team of merchandisers to execute a high-impact promotional campaign across multiple stores
- Collaborating with cross-functional teams to optimize store design and improve customer experience
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring candidates to have a strong understanding of retail marketing and team management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall success of the LEGO Group's retail marketing strategy in China?
- What opportunities are there for professional development and growth within the Retail Marketing team?
- How does the LEGO Group support work-life balance for its employees in a hybrid work arrangement?
- What are the most significant challenges facing the retail marketing team in the coming year, and how can this role help address them?
ASSUMPTION: These interview questions help candidates better understand the role's priorities, growth opportunities, and the challenges facing the retail marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://lego.wd103.myworkdayjobs.com/LEGO_External/job/Chengdu/Field-Retail-Marketing-Manager_0000024747
- Tailor your resume to highlight relevant retail marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and the LEGO Group's mission
- Prepare examples of successful retail marketing campaigns or projects you've worked on
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
