Field & Trade Marketing Manager

📌 Core Information 🔹 Job Title: Field & Trade Marketing Manager 🔹 Company: Wana Brands 🔹 Location: Illinois, United States 🔹 Job Type: Full-Time 🔹 Category: Cannabis Industry 🔹 Date Posted: July 9, 2025 🔹 Experience Level: Intermediate (2-5 years) 🚀 Job Overview Key aspects of this role include: - Developing, implementing, and analyzing marketing initiatives and strategies specific to the region for Wana Brands and related company brands. - Partnering with regional sales and distribution partners to drive revenue through budtender engagement, merchandising, and community events. - Producing and executing local monthly marketing calendars that include activations, paid/earned media, and support around any national campaigns. - Educating and engaging customers and dispensary staff as the face of Wana Brands, with knowledgeable insights about products and promotions. - Supporting national and regional initiatives to drive sales performance and build brand loyalty. - Leading and managing territory Brand Ambassador teams and in-store visual execution and brand standards. - Developing, collecting, and sharing monthly marketing and sales recaps with key stakeholders. ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently and collaboratively in a fast-paced environment. The ideal candidate will have a strong understanding of the cannabis industry and a passion for Wana Brands' mission. 📋 Key Responsibilities ✅ Marketing Strategy & Execution: - Develop, implement, and analyze marketing initiatives and strategies specific to the region for Wana Brands and related company brands. - Collaborate with sales and marketing teams to drive revenue through various marketing initiatives and community engagement. ✅ Regional Sales & Distribution Partner Support: - Partner with regional sales and distribution partners to drive revenue through budtender engagement, merchandising, and community events. - Support national and regional initiatives to drive sales performance and build brand loyalty. ✅ Marketing Calendar & Event Planning: - Produce and execute local monthly marketing calendars that include activations, paid/earned media, and support around any national campaigns. - Plan and execute local events and promotions to drive brand awareness and sales. ✅ Customer & Dispensary Staff Education & Engagement: - Educate and engage customers and dispensary staff as the face of Wana Brands, with knowledgeable insights about products and promotions. - Conduct budtender trainings and consumer-facing pop-up events with preferred retail partners. ✅ Team Leadership & Management: - Lead and manage territory Brand Ambassador teams, including scheduling for in-store activations and store visits. - Deploy and manage in-store visual execution and brand standards for themselves and their field team. ✅ Reporting & Analytics: - Develop, collect, and share monthly marketing and sales recaps with key stakeholders. - Track results of all national and regional campaign activity and make recommendations for future activity. ASSUMPTION: This role requires strong analytical skills and the ability to work with data to drive informed decision-making and continuous improvement in marketing strategies. 🎯 Required Qualifications Education & Experience: - BA Degree in Business, Marketing, or a related field required. - Minimum 3-5 years of relevant work experience in field marketing, brand ambassadorship, and implementing integrated campaigns across multiple locations. - Dispensary or related retail experience. - Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums. - Excellent knowledge of marketing planning tools and strategies. Preferred Qualifications: - Passion for Wana Brands and the cannabis industry. - Must be licensed/badged according to state requirements. - Ability to give dynamic product and marketing presentations. - Ability to build relationships and rapport with internal and external partners. - Excellent writing skills. - Presentation building skills through Canva, PowerPoint, or other visual presentation software. - Ability to help plan, execute, and analyze an overall marketing strategy. - Ability to multi-task and work effectively with a variety of tasks and partners (both internal and external); must be able to work cross-functionally with sales and operations teams to effectively generate, execute, and report on marketing programs. - Ability to interact with various levels of stakeholders and make decisions based on data and insights. - A reliable vehicle or transportation for travel to in-state events, retail locations, and any field-related work. - Ability to work weekends and evenings. 💰 Compensation & Benefits Salary Range: $60,000 - $90,000 per year, plus potential bonuses Benefits: - Full suite of medical, dental, and vision insurance - Paid parental leave - 401(k) - Paid Time Off - Long-Term Disability - Employee Assistance Program - Employee life insurance and supplemental life insurance - Spouse and child life and AD&D insurance - Pet insurance - FSA and HSA available Working Hours: This position regularly works 5 days a week, average 40 hours per week, with hours that meet the needs of the business and our accounts. This position does require evening and weekend work depending on the event schedule. Please confirm with the supervisor regarding the expected working schedule. 📌 Applicant Insights 🔍 Company Context Industry: Cannabis Industry - Wana Brands operates in a highly competitive and rapidly evolving market, requiring continuous innovation and adaptability. Company Size: Mid-size (51-200 employees) - As a mid-sized company, Wana Brands offers a more personal work environment with opportunities for growth and career advancement. Founded: 2010 - Wana Brands has a well-established history in the cannabis industry, with a strong reputation for quality and consistency. Company Description: - Wana Brands is a leading vertically integrated, multi-state operator in the United States cannabis industry, with operations in Colorado, Oregon, Nevada, and Arizona, and plans to expand into Michigan, Illinois, and Florida. - The company is known for its high-quality, consistent, and innovative cannabis products, including edibles, vapes, and concentrates. - Wana Brands is committed to enhancing customers' lives through the responsible use of cannabis and is dedicated to maintaining high standards for product safety, quality, and consistency. Company Specialties: - WanaCapsXR - Sour Gummies - Vape - Edibles - Infused Products - Cannabis Products Company Website: http://wanabrands.com ASSUMPTION: Wana Brands' success is driven by its commitment to quality, consistency, and innovation, as well as its dedication to enhancing customers' lives through cannabis. 📊 Role Analysis Career Level: Intermediate - This role is well-suited for experienced marketing professionals looking to advance their careers in the cannabis industry. Reporting Structure: This role reports directly to the Regional Field & Trade Marketing Manager and may have direct reports, depending on the territory size and team structure. Work Arrangement: On-site, with occasional travel required for events, trade shows, and other field-related activities. Growth Opportunities: - This role offers opportunities for career growth within Wana Brands, including potential advancement to regional or national marketing roles. - The cannabis industry is projected to continue growing, presenting additional career advancement opportunities. ASSUMPTION: Success in this role can lead to increased responsibilities and career advancement within Wana Brands and the broader cannabis industry. 🌍 Location & Work Environment Office Type: Field-based, with occasional on-site work at the company's headquarters or regional offices. Office Location(s): The Field & Trade Marketing Manager will be based in Illinois, with frequent travel to dispensaries, retail locations, and events throughout the region. Geographic Context: - Illinois is the fifth most populous state in the U.S., with a diverse range of urban, suburban, and rural areas, presenting unique marketing challenges and opportunities. - The state has a growing cannabis industry, with a strong focus on medical marijuana and increasing recreational use. Work Schedule: This role requires a flexible work schedule, with the ability to work evenings and weekends as needed to support events and promotions. ASSUMPTION: The Field & Trade Marketing Manager must be comfortable with frequent travel and working flexible hours to successfully execute marketing initiatives and build brand awareness. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-person or virtual interview with the hiring manager and/or other team members to discuss the role, responsibilities, and qualifications. 4. Final interview or assessment with senior leadership to evaluate fit for the role and company. Key Assessment Areas: - Marketing strategy and planning - Event management and execution - Customer engagement and education - Team leadership and management - Data analysis and reporting Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for behavioral interview questions that focus on your marketing strategy, event management, and customer engagement skills. - Research the cannabis industry and Wana Brands to demonstrate your knowledge and enthusiasm for the role. ATS Keywords: Field Marketing, Brand Ambassador, Integrated Campaigns, Digital Marketing, Advertising, Event Planning, Out of Home Media, Marketing Planning, Relationship Building, Presentation Skills, Multi-tasking, Data Analysis, Community Engagement, Sales Performance, Team Management, Cannabis Industry, Wana Brands ASSUMPTION: Applicants should be prepared to discuss their experience with marketing strategies, event management, and customer engagement, as well as their understanding of the cannabis industry and Wana Brands' products and mission. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Canva or other visual presentation software - Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) - Social media management tools (e.g., Hootsuite, Buffer) - Event planning and management software (e.g., Eventbrite, Cvent) - Data analysis and visualization tools (e.g., Google Analytics, Tableau) ASSUMPTION: The Field & Trade Marketing Manager should be comfortable using a variety of marketing, event planning, and data analysis tools to effectively execute marketing initiatives and track campaign performance. 👔 Cultural Fit Considerations Company Values: - Innovation: Wana Brands encourages creativity, continuous learning, and a willingness to challenge the status quo. - Quality: The company is committed to maintaining high standards for product safety, quality, and consistency. - Responsibility: Wana Brands is dedicated to promoting the responsible use of cannabis and educating customers about its benefits and risks. - Collaboration: The company fosters a collaborative work environment, where team members support and learn from one another. Work Style: - The ideal candidate will be self-motivated, results-driven, and able to work independently and collaboratively in a fast-paced environment. - Strong communication, interpersonal, and presentation skills are essential for success in this role. - The Field & Trade Marketing Manager should be comfortable working with various stakeholders, including customers, dispensary staff, and internal team members. Self-Assessment Questions: 1. How do your personal values align with Wana Brands' company values, specifically in the context of this role? 2. How comfortable are you working in a fast-paced, dynamic work environment with frequent travel and flexible hours? 3. How do you approach building relationships and rapport with internal and external partners, and how have you demonstrated this skill in previous roles? ASSUMPTION: Applicants should be prepared to discuss their alignment with Wana Brands' company values and their ability to thrive in a fast-paced, dynamic work environment with frequent travel and flexible hours. ⚠️ Potential Challenges 1. Regulatory Compliance: The cannabis industry is subject to strict regulations and compliance requirements. The Field & Trade Marketing Manager must stay up-to-date with relevant laws and regulations and ensure that all marketing activities adhere to state and federal guidelines. 2. Market Saturation: The cannabis industry is rapidly growing and increasingly competitive. The Field & Trade Marketing Manager must be able to differentiate Wana Brands' products and promotions in a crowded market and adapt to changing consumer preferences and market trends. 3. Stigma and Social Perception: Despite increasing acceptance, cannabis still faces stigma and social perception challenges. The Field & Trade Marketing Manager must be able to navigate these challenges and promote Wana Brands' products and mission in a responsible and respectful manner. 4. Work-Life Balance: The demands of this role may require long hours and frequent travel, potentially impacting work-life balance. The Field & Trade Marketing Manager must be able to effectively manage their time and prioritize their responsibilities to maintain a healthy work-life balance. ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and their ability to adapt to the unique demands of the cannabis industry and this role. 📈 Similar Roles Comparison 1. Field Marketing Manager vs. Brand Ambassador: While both roles focus on promoting brands and driving sales, the Field Marketing Manager role requires more strategic planning, team leadership, and data analysis, whereas the Brand Ambassador role is more focused on direct customer engagement and event execution. 2. Cannabis Industry Context: The cannabis industry is unique in its regulations, consumer demographics, and market dynamics. Field marketing roles in the cannabis industry may require additional knowledge of cannabis-specific regulations, consumer preferences, and industry trends. 3. Career Path Comparison: Field marketing roles in the cannabis industry can lead to career advancement in marketing, sales, or operations within the company or the broader cannabis industry. However, the specific career path may vary depending on the individual's skills, experiences, and the company's growth and expansion plans. ASSUMPTION: Applicants should be prepared to discuss their understanding of the differences between field marketing and brand ambassador roles, as well as their familiarity with the cannabis industry and its unique challenges and opportunities. 📝 Sample Projects 1. Regional Marketing Campaign: Develop and execute a regional marketing campaign to promote a new product launch, including event planning, advertising, and public relations strategies. 2. Community Engagement Initiative: Create and implement a community engagement initiative to build brand awareness and educate consumers about Wana Brands' products and mission. 3. Budtender Education Program: Design and deliver a comprehensive budtender education program that covers Wana Brands' product portfolio, promotional offers, and sales strategies. ASSUMPTION: Applicants should be prepared to discuss their experience with marketing campaign development, community engagement initiatives, and customer education programs, as well as their ability to adapt these projects to the unique demands of the cannabis industry and this role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Field & Trade Marketing Manager and how they align with my skills and experiences? 2. Team Structure: How is the Field & Trade Marketing team structured, and what are the expectations for collaboration and communication between team members? 3. Marketing Strategies: What are the company's current marketing strategies, and how can I contribute to their development and execution? 4. Brand Ambassador Program: Can you provide more details about the Brand Ambassador program, and how can I effectively lead and manage the team to drive brand awareness and sales? 5. Career Growth: What opportunities are there for career growth and advancement within the company, and how can this role contribute to my long-term career goals? ASSUMPTION: Applicants should be prepared to ask thoughtful questions that demonstrate their understanding of the role, the company, and the cannabis industry, as well as their interest in the position and the company's mission. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://wanabrands.applytojob.com/apply/pz71jXGEGv/Field-Trade-Marketing-Manager 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare for phone or video screening to assess communication skills and cultural fit. 4. Research the cannabis industry and Wana Brands to demonstrate your knowledge and enthusiasm for the role. 5. Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.