Field & Trade Marketing Manager-Chicago

📌 Core Information 🔹 Job Title: Field & Trade Marketing Manager - Chicago 🔹 Company: Wana Brands 🔹 Location: Chicago, IL 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 9, 2025 🔹 Experience Level: Mid-Level 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing, implementing, and analyzing marketing initiatives and strategies specific to the Chicago region for Wana Brands and related company brands. - Collaborating with regional sales and distribution partners to drive revenue through budtender and account engagement, including field activities, merchandising, budtender education, and community engagement. - Producing and executing local monthly marketing calendars that include activations, paid/earned media, and support around any national campaigns. - Educating, engaging, and inspiring customers and dispensary staff as the face of Wana Brands with knowledgeable insights about products and promotions. - Supporting national and regional initiatives to drive sales performance and build brand loyalty. - Leading and managing territory Brand Ambassador teams, including scheduling for in-store activations and store visits. - Leading, deploying, and managing in-store visual execution and brand standards for themselves and their field team. - Developing, collecting, and sharing monthly marketing and sales recaps with key stakeholders. - Creating and managing key brand partnerships with local businesses and non-profit organizations to foster community relations and awareness. - Working with the sales director, regional field & trade marketing manager, and team to develop metrics to measure the success of all initiatives with the goal of increasing effectiveness and driving the scale of programs. - Collaborating and sharing best practices and lessons with other field marketing reps on a monthly call. - Tracking results of all national and regional campaign activity and making recommendations for future activity. ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently. The ideal candidate will have a proven track record in field marketing, brand ambassadorship, and implementing integrated campaigns across multiple locations. 📋 Key Responsibilities ✅ Marketing Strategy & Campaign Management: - Develop, implement, and analyze marketing initiatives and strategies specific to the Chicago region for Wana Brands and related company brands. - Collaborate with regional sales and distribution partners to drive revenue through budtender and account engagement, including field activities, merchandising, budtender education, and community engagement. - Produce and execute local monthly marketing calendars that include activations, paid/earned media, and support around any national campaigns. - Educate, engage, and inspire customers and dispensary staff as the face of Wana Brands with knowledgeable insights about products and promotions. - Support national and regional initiatives to drive sales performance and build brand loyalty. ✅ Team Leadership & Management: - Lead and manage territory Brand Ambassador teams, including scheduling for in-store activations and store visits. - Lead, deploy, and manage in-store visual execution and brand standards for themselves and their field team. - Develop, collect, and share monthly marketing and sales recaps with key stakeholders. ✅ Partnership & Community Engagement: - Create and manage key brand partnerships with local businesses and non-profit organizations to foster community relations and awareness. ✅ Performance Analysis & Optimization: - Work with the sales director, regional field & trade marketing manager, and team to develop metrics to measure the success of all initiatives with the goal of increasing effectiveness and driving the scale of programs. - Collaborate and share best practices and lessons with other field marketing reps on a monthly call. - Track results of all national and regional campaign activity and make recommendations for future activity. ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and the candidate's skills and experience. 🎯 Required Qualifications Education & Experience: - BA Degree in Business, Marketing, or a related field required. - Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations. - Dispensary or related retail experience. Required Skills: - Excellent knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums. - Excellent knowledge of marketing planning tools and strategies. - Strong communication, presentation, and interpersonal skills. - Ability to multi-task and work effectively with a variety of tasks and partners (both internal and external). - Ability to work cross-functionally with sales and operations teams to generate, execute, and report on marketing programs. - Ability to interact with various levels of stakeholders and make decisions based on data and insights. - Ability to drive the company sprinter van, sometimes long distances, and have access to a secure home office-type environment with use of computers, virtual meetings, internet, email, and phone. - Ability to work weekends and evenings as needed. Preferred Qualifications: - Passion for Wana Brands and the cannabis industry. - Ability to give dynamic product and marketing presentations. - Ability to build relationships and rapport with internal and external partners. - Excellent writing skills. - Presentation building skills through Canva, PowerPoint, or other visual presentation software. - Ability to help plan, execute, and analyze an overall marketing strategy. ASSUMPTION: Candidates with experience in the cannabis industry and a strong understanding of cannabis products and regulations will be given preference. 💰 Compensation & Benefits Salary Range: $60,000 - $90,000 per year, commensurate with experience, plus potential bonuses. Benefits: - Full suite of medical, dental, and vision insurance - Paid parental leave - 401(k) with company match - Paid Time Off (vacation, sick, and holiday leave) - Long-Term Disability insurance - Employee Assistance Program - Employee life insurance and supplemental life insurance for employee, spouse, and children - Pet insurance - FSA and HSA available Working Hours: This position regularly works 5 days a week, average 40 hours per week, with hours that meet the needs of the business and our accounts. This position does require evening and weekend work depending on the event schedule. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Wana Brands operates in the Food and Beverage Manufacturing industry, focusing on cannabis-infused products. Company Size: Wana Brands is a mid-sized company with 51-200 employees, providing ample opportunities for career growth and collaboration. Founded: Wana Brands was founded in 2010 in Boulder, Colorado, and has since expanded its operations to multiple states and countries. Company Description: Wana Brands is committed to enhancing customers' lives through the responsible use of cannabis. They are Colorado's #1 Infused Products company, with operations in multiple states and plans to launch in additional markets. Wana Brands is known for its consistency in product quality and experience, with a focus on delivering great-tasting and potent products. Company Specialties: Wana Brands specializes in a variety of cannabis products, including: - WanaCapsXR - Sour Gummies - Vape - Edibles - Infused Products Company Website: Wana Brands ASSUMPTION: Wana Brands' focus on consistency, quality, and customer satisfaction has contributed to its success in the competitive cannabis industry. 📊 Role Analysis Career Level: This role is a mid-level position, ideal for candidates with 3-5 years of relevant experience in field marketing and brand ambassadorship. Reporting Structure: The Field & Trade Marketing Manager reports directly to the Regional Field & Trade Marketing Manager and works closely with the sales director and regional sales team. Work Arrangement: This is an on-site position based in Chicago, Illinois, with occasional travel required for events, trade shows, and other marketing activities. Growth Opportunities: - This role offers opportunities for career growth within the marketing department and the broader organization. - With experience and strong performance, candidates may advance to senior roles, such as Senior Field & Trade Marketing Manager or Marketing Manager. - Wana Brands' expansion into new markets may also present opportunities for relocation and increased responsibilities. ASSUMPTION: Candidates with a strong track record in field marketing and a desire to grow within the company will have ample opportunities to advance their careers at Wana Brands. 🌍 Location & Work Environment Office Type: Wana Brands' Chicago office is a modern, collaborative workspace designed to foster creativity and productivity. Office Location: The Chicago office is located in the heart of the city, providing easy access to public transportation and nearby amenities. Geographic Context: Chicago, Illinois, is a vibrant, multicultural city with a diverse range of neighborhoods, offering a rich cultural scene, numerous entertainment options, and a robust food and beverage industry. Work Schedule: The work schedule for this role is Monday-Friday, with occasional weekend and evening work required for events and promotions. The work environment is fast-paced and dynamic, with a strong emphasis on teamwork and collaboration. ASSUMPTION: Candidates who thrive in bustling, urban environments and enjoy working in a fast-paced, collaborative team setting will excel in this role. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with the regional field & trade marketing manager or another senior team member 5. Background check and reference check (if applicable) 6. Job offer and onboarding Key Assessment Areas: - Marketing strategy and campaign management - Team leadership and management - Performance analysis and optimization - Communication and presentation skills - Cultural fit and alignment with company values Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 2. Prepare examples of successful marketing campaigns, events, or projects you've managed in the past. 3. Familiarize yourself with Wana Brands' products, brand, and marketing strategies. 4. Practice your presentation skills and be prepared to discuss your approach to marketing challenges and opportunities. 5. Research the cannabis industry and Wana Brands' competitors to demonstrate your knowledge and enthusiasm for the role. ATS Keywords: To increase your application's visibility, include relevant keywords from the job description in your resume, such as: - Field Marketing - Brand Ambassadorship - Integrated Campaigns - Digital Marketing - Advertising - Event Planning - Out of Home Media - Marketing Planning - Relationship Building - Presentation Skills - Multi-tasking - Data Analysis - Community Engagement - Sales Performance - Budtender Education - Visual Execution ASSUMPTION: Applicants who take the time to tailor their application materials to the specific requirements and keywords listed above will have a stronger chance of being noticed and advancing through the application process. 🛠️ Tools & Technologies - Canva or other visual presentation software - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides) - Social media platforms (Facebook, Instagram, Twitter, LinkedIn) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Project management tools (e.g., Asana, Trello) - Analytics tools (e.g., Google Analytics, Tableau) ASSUMPTION: Candidates with experience using industry-standard marketing tools and technologies will be more efficient in this role and better equipped to contribute to Wana Brands' success. 👔 Cultural Fit Considerations Company Values: Wana Brands' core values include: - Passion for cannabis and its potential to enhance lives - Commitment to quality, consistency, and innovation - Integrity and transparency in all business dealings - Collaboration and teamwork to achieve common goals - Continuous learning and improvement Work Style: Wana Brands fosters a dynamic, fast-paced work environment with a strong emphasis on teamwork, collaboration, and open communication. The ideal candidate will be: - Self-motivated and results-driven - Adaptable and able to thrive in a changing environment - A strong communicator with excellent presentation skills - Able to work independently and in a team setting - Passionate about Wana Brands' mission and products Self-Assessment Questions: 1. How do your personal values align with Wana Brands' core values? 2. Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome? 3. How do you approach building relationships with internal and external partners to achieve common goals? 4. Can you provide an example of a successful marketing campaign you've led, and what made it successful? 5. How do you stay up-to-date with industry trends and best practices in marketing and cannabis? ASSUMPTION: Candidates who can demonstrate a strong fit with Wana Brands' values and work style will be more likely to succeed in this role and contribute to the company's long-term success. ⚠️ Potential Challenges 1. Industry-specific challenges: The cannabis industry is subject to evolving regulations and market dynamics, which may require the Field & Trade Marketing Manager to adapt their strategies and tactics quickly. 2. Competition: Wana Brands operates in a competitive market, and the Field & Trade Marketing Manager must stay informed about competitors' activities and develop strategies to maintain market share. 3. Budget constraints: Marketing budgets may be subject to change, requiring the Field & Trade Marketing Manager to prioritize initiatives and allocate resources effectively. 4. Work-life balance: The demands of the role may require the Field & Trade Marketing Manager to work evenings and weekends, potentially impacting their personal life. ASSUMPTION: Candidates who can effectively navigate these challenges and demonstrate resilience in the face of adversity will be better equipped to succeed in this role. 📈 Similar Roles Comparison 1. Field Marketing Manager vs. Brand Manager: Field Marketing Managers focus on executing marketing campaigns and promotions in the field, while Brand Managers oversee the overall brand strategy and positioning. In this role, the Field Marketing Manager will work closely with the Brand Manager to ensure alignment between field activities and the broader brand vision. 2. Cannabis Industry Context: The cannabis industry is unique in its regulations, target audience, and market dynamics. Candidates with experience in the cannabis industry will have a better understanding of the specific challenges and opportunities presented by this role. 3. Career Path Comparison: In the cannabis industry, career paths may vary depending on the company's size, structure, and growth trajectory. Candidates should research Wana Brands' organizational structure and career growth opportunities to ensure their long-term goals align with the company's trajectory. ASSUMPTION: Candidates who can articulate the differences between this role and similar positions, and explain how their unique qualifications and experiences make them a strong fit for this specific role, will be more likely to impress hiring managers. 📝 Sample Projects 1. Event Planning: Develop and execute a successful event strategy for a new product launch, including vendor management, logistics, and promotional materials. 2. Community Engagement: Create and implement a community engagement campaign to increase brand awareness and customer loyalty in a specific region. 3. Budtender Education: Design and deliver a comprehensive budtender training program to educate dispensary staff about Wana Brands' products, promotions, and marketing strategies. ASSUMPTION: Candidates who can provide specific, measurable examples of their past projects and achievements will be better able to demonstrate their qualifications and fit for this role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the most challenging aspect of this role, and how the company supports employees in overcoming these challenges? 2. Team Dynamics: How does the regional field & trade marketing team collaborate and support each other in achieving common goals? 3. Company Culture: What aspects of Wana Brands' company culture make it unique, and how does the company foster a positive work environment? 4. Growth Opportunities: What opportunities exist for professional growth and development within the marketing department and the broader organization? 5. Work-Life Balance: How does the company support work-life balance for its employees, particularly in this role? ASSUMPTION: Candidates who ask thoughtful, insightful questions that demonstrate their understanding of the role and the company will make a strong impression on hiring managers. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Wana Brands Job Application 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare examples of successful marketing campaigns, events, or projects you've managed in the past. 4. Familiarize yourself with Wana Brands' products, brand, and marketing strategies. 5. Practice your presentation skills and be prepared to discuss your approach to marketing challenges and opportunities. 6. Research the cannabis industry and Wana Brands' competitors to demonstrate your knowledge and enthusiasm for the role. 7. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.