Field & Trade Marketing Manager - Maryland

📌 Core Information 🔹 Job Title: Field & Trade Marketing Manager - Maryland 🔹 Company: Wana Brands 🔹 Location: Baltimore, Maryland, United States 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: July 9, 2025 🔹 Experience Level: Intermediate (2-5 years) 🚀 Job Overview Key aspects of this role include: - Leading brand promotion and executing marketing campaigns in the Maryland region. - Collaborating with sales and marketing teams to drive revenue and build brand loyalty. - Managing and developing a team of brand ambassadors to execute in-store activations and events. - Analyzing campaign performance and making data-driven recommendations for future initiatives. - Building relationships with key stakeholders, including dispensary owners, budtenders, and community partners. ASSUMPTION: This role requires a strong understanding of the cannabis industry, regional market trends, and a passion for Wana Brands' products. The ideal candidate will have experience in field marketing, brand ambassadorship, and event planning, with a proven track record of driving sales and increasing brand awareness. 📋 Key Responsibilities ✅ Brand Promotion and Campaign Execution: - Develop, implement, and analyze marketing initiatives and strategies specific to the Maryland region for Wana Brands and related company brands. - Collaborate with regional sales and distribution partners to drive revenue through budtender engagement, merchandising, and community engagement. ✅ Team Management and Development: - Lead, deploy, and manage a team of brand ambassadors, including scheduling for in-store activations and store visits. - Lead, deploy, and manage in-store visual execution and brand standards for the Maryland region. ✅ Campaign Performance Analysis: - Develop and collect monthly marketing and sales recaps, and share insights with key stakeholders. - Track results of national and regional campaign activity and make recommendations for future activity. ASSUMPTION: The candidate should be comfortable working independently and in a team environment, with strong analytical skills and the ability to multitask and prioritize projects effectively. 🎯 Required Qualifications Education & Experience: - BA Degree in Business, Marketing, or a related field required. - Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations. - Dispensary or related retail experience. Required Skills: - Excellent knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums. - Strong analytical skills and proficiency in marketing planning tools and strategies. - Excellent communication, presentation, and writing skills. - Ability to build relationships and rapport with internal and external partners. - Proficiency in Canva, PowerPoint, or other visual presentation software. - Ability to help plan, execute, and analyze an overall marketing strategy. - Ability to multi-task and work effectively with a variety of tasks and partners. - Ability to interact with various levels of stakeholders and make decisions based on data and insights. - Reliable vehicle or transportation for travel to in-state events, retail locations, and field-related work. - Ability to work weekends and evenings as needed. Preferred Qualifications: - Passion for Wana Brands' products and the cannabis industry. - Knowledge of the Maryland cannabis market and regional trends. - Experience with cannabis-specific marketing regulations and compliance. 💰 Compensation & Benefits Salary Range: $60,000 - $90,000 per year, commensurate with experience, plus potential bonuses. Benefits: - Full suite of medical, dental, and vision insurance. - Paid parental leave. - 401(k) with company match. - Paid Time Off (PTO) policy. - Long-Term Disability insurance. - Employee Assistance Program (EAP). - Employee life insurance and supplemental life insurance for employee, spouse, and children. - Pet insurance. - FSA and HSA available. Working Hours: This position regularly works 5 days a week, average 40 hours per week, with hours that meet the needs of the business and our accounts. This position does require evening and weekend work depending on the event schedule. 📌 Applicant Insights 🔍 Company Context Industry: Food and Beverage Manufacturing, specifically Cannabis Products. Company Size: Medium (51-200 employees). Founded: 2010, in Boulder, Colorado. Company Description: - Wana Brands is a leading manufacturer of cannabis-infused products, with a strong focus on consistency, quality, and innovation. - The company offers a wide range of products, including edibles, vape cartridges, and infused beverages, under various brand names such as WanaCapsXR, Sour Gummies, and Wana Brands. - Wana Brands is committed to enhancing customers' lives through the responsible use of cannabis and is dedicated to maintaining high standards for product safety, potency, and taste. Company Specialties: - Edibles and Infused Products. - Vape and Concentrates. - Cannabis Products. Company Website: Wana Brands ASSUMPTION: Wana Brands' commitment to quality, consistency, and innovation sets it apart in the competitive cannabis market. The company's focus on customer satisfaction and community engagement has contributed to its success and growth in multiple states. 📊 Role Analysis Career Level: Intermediate (2-5 years of experience). Reporting Structure: This role reports directly to the Regional Field & Trade Marketing Manager and works closely with the Maryland sales team and distribution partners. Work Arrangement: On-site, with regular travel throughout the Maryland region for events, store visits, and other field-related work. Growth Opportunities: - This role offers the opportunity to gain valuable experience in field marketing, brand management, and event planning within the cannabis industry. - With Wana Brands' continued expansion, there may be opportunities for career growth and advancement within the company. ASSUMPTION: The ideal candidate for this role will be eager to learn, adaptable, and committed to growing with the company as it continues to expand its presence in the Maryland market and beyond. 🌍 Location & Work Environment Office Type: Field-based, with regular travel throughout the Maryland region. Office Location(s): Baltimore, Maryland. Geographic Context: - Baltimore is the largest city in Maryland, with a diverse population and a thriving arts and culture scene. - The city is home to a growing cannabis industry, with numerous dispensaries, cultivation facilities, and related businesses. - Baltimore's central location on the East Coast makes it an ideal hub for regional marketing efforts. Work Schedule: This position requires a flexible work schedule, with regular evening and weekend work depending on event schedules and other field-related activities. ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and able to adapt to changing priorities and schedules as needed. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-person or virtual interview with the Regional Field & Trade Marketing Manager. 4. Final interview with the Maryland sales team and/or other key stakeholders. Key Assessment Areas: - Knowledge of the cannabis industry and Wana Brands' products. - Marketing and event planning skills. - Ability to work independently and in a team environment. - Adaptability and problem-solving skills. - Cultural fit with Wana Brands' values and company culture. Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Include specific examples of your marketing and event planning experience, as well as any relevant cannabis industry experience. - Be prepared to discuss your understanding of the Maryland cannabis market and regional trends. ATS Keywords: Field Marketing, Brand Ambassadorship, Integrated Campaigns, Digital Marketing, Advertising, Event Planning, Out of Home Media, Marketing Planning, Relationship Building, Presentation Skills, Multi-tasking, Data Analysis, Community Engagement, Sales Performance, Budtender Education, Visual Execution. ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and event planning skills, as well as their cultural fit with Wana Brands' values and company culture. 🛠️ Tools & Technologies - Canva or other visual presentation software. - Marketing planning tools and strategies. - Microsoft Office Suite (Word, Excel, PowerPoint). - Google Suite (Gmail, Google Drive, Google Docs, Sheets, Slides). - Social media platforms (Facebook, Instagram, Twitter, LinkedIn). - CRM and marketing automation software (e.g., HubSpot, Marketo, Salesforce). ASSUMPTION: The ideal candidate for this role will be proficient in using marketing planning tools and strategies, as well as other relevant software and technologies. 👔 Cultural Fit Considerations Company Values: - Passion for Wana Brands' products and the cannabis industry. - Commitment to quality, consistency, and innovation. - Dedication to customer satisfaction and community engagement. - Collaboration and teamwork. - Adaptability and continuous learning. Work Style: - Dynamic and fast-paced. - Results-driven and data-focused. - Collaborative and team-oriented. - Adaptable and flexible. Self-Assessment Questions: 1. How do you align with Wana Brands' commitment to quality, consistency, and innovation? 2. Describe your experience working in a dynamic, fast-paced environment and how you've adapted to changing priorities and schedules. 3. How do you approach building relationships and rapport with internal and external partners? ASSUMPTION: The ideal candidate for this role will be able to demonstrate a strong alignment with Wana Brands' values and a commitment to the company's mission and goals. ⚠️ Potential Challenges 1. Market Saturation: The Maryland cannabis market is competitive and rapidly evolving, with new dispensaries and products entering the market regularly. The Field & Trade Marketing Manager must stay informed about market trends and adapt strategies to maintain Wana Brands' market share. 2. Regulatory Compliance: The cannabis industry is heavily regulated, and marketing efforts must comply with state and local laws and regulations. The Field & Trade Marketing Manager must stay up-to-date with changing regulations and ensure that all marketing activities are in compliance. 3. Budget Constraints: Marketing budgets may be limited, requiring the Field & Trade Marketing Manager to prioritize initiatives and allocate resources effectively to maximize impact. 4. Team Management: Managing a team of brand ambassadors can be challenging, requiring strong leadership, communication, and motivational skills to ensure that team members are engaged, productive, and aligned with Wana Brands' goals and values. ASSUMPTION: The ideal candidate for this role will be able to navigate these challenges effectively, with a proactive approach to problem-solving and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison 1. Field Marketing Manager vs. Brand Ambassador: The Field & Trade Marketing Manager role requires more strategic planning, team management, and budget allocation than a Brand Ambassador role. The Field & Trade Marketing Manager is responsible for developing and executing marketing strategies, while Brand Ambassadors focus on executing specific marketing initiatives and engaging with customers. 2. Cannabis Industry vs. Other Industries: The cannabis industry is unique, with its own set of regulations, market dynamics, and consumer behaviors. The Field & Trade Marketing Manager must have a deep understanding of the cannabis industry and its specific challenges and opportunities. 3. Career Path Comparison: The Field & Trade Marketing Manager role can serve as a stepping stone to more senior marketing roles within the cannabis industry or other related industries. With experience and demonstrated success, the Field & Trade Marketing Manager may advance to roles such as Senior Marketing Manager, Director of Marketing, or even Chief Marketing Officer. ASSUMPTION: The ideal candidate for this role will have a clear understanding of the differences between this role and similar roles, as well as the unique aspects of the cannabis industry and its career paths. 📝 Sample Projects 1. Maryland Market Analysis: Conduct a comprehensive analysis of the Maryland cannabis market, including market size, trends, competition, and consumer behavior, to inform marketing strategies and identify growth opportunities. 2. Event Planning and Execution: Plan, execute, and analyze a series of marketing events in the Maryland region, targeting key customer segments and driving brand awareness and sales. 3. Budtender Education and Training: Develop and implement a comprehensive budtender education and training program, focusing on Wana Brands' products, promotions, and brand messaging, to drive sales and increase brand loyalty. ASSUMPTION: The ideal candidate for this role will have experience with similar projects and be able to apply their knowledge and skills to the specific needs and goals of Wana Brands and the Maryland market. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the most challenging aspect of managing field marketing efforts in the Maryland region, and how you've approached it in the past? 2. Team Management: How do you motivate and manage a team of brand ambassadors to ensure they are engaged, productive, and aligned with Wana Brands' goals and values? 3. Market Trends: How do you stay informed about market trends and adapt marketing strategies to capitalize on new opportunities and mitigate risks? 4. Budget Allocation: How do you prioritize marketing initiatives and allocate resources effectively to maximize impact within a limited budget? 5. Regulatory Compliance: How do you ensure that all marketing activities comply with state and local laws and regulations, and stay up-to-date with changing regulations? ASSUMPTION: The ideal candidate for this role will be able to provide specific, thoughtful responses to these questions, demonstrating their understanding of the role's requirements and their ability to succeed in the Maryland market. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://wanabrands.applytojob.com/apply/kl65cHeebz/Field-Trade-Marketing-Manager-Maryland) provided in the job listing. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your marketing and event planning experience, as well as any relevant cannabis industry experience. 3. Prepare for your interview by researching Wana Brands' products, market position, and competition, as well as the Maryland cannabis market and regional trends. 4. Follow up with the hiring manager after your interview to reiterate your interest in the role and address any questions or concerns that may have arisen during the interview process. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.