Field & Trade Marketing Manager - NJ

📌 Core Information 🔹 Job Title: Field & Trade Marketing Manager - NJ 🔹 Company: Wana Brands 🔹 Location: Trenton, NJ 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 9, 2025 🔹 Experience Level: Mid-Level (3-5 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing, implementing, and analyzing marketing initiatives and strategies specific to the region for Wana and related company brands. - Collaborating with regional sales and distribution partners to drive revenue through budtender and account engagement. - Producing and executing local monthly marketing calendars, including activations, paid/earned media, and support around national campaigns. - Educating, engaging, and inspiring customers and dispensary staff as the face of Wana brands with knowledgeable insights about products and promotions. - Leading and managing territory Brand Ambassador teams and overseeing in-store visual execution and brand standards. - Developing, collecting, and sharing monthly marketing and sales recaps with key stakeholders. *ASSUMPTION:* This role requires a proactive, self-motivated individual with strong communication and organizational skills to manage multiple projects and stakeholders effectively. 📋 Key Responsibilities ✅ Marketing Strategy & Campaign Management: - Develop, implement, and analyze marketing initiatives and strategies specific to the region for Wana and related company brands. - Collaborate with sales and marketing teams to drive revenue and build brand loyalty. - Produce and execute local monthly marketing calendars, including activations, paid/earned media, and support around national campaigns. - Track results of national and regional campaign activity and make recommendations for future activity. ✅ Customer & Dispensary Engagement: - Educate, engage, and inspire customers and dispensary staff as the face of Wana brands with knowledgeable insights about products and promotions. - Conduct budtender trainings and consumer-facing pop-up events with preferred retail partners. - Build relationships and rapport with internal and external partners. ✅ Team Leadership & Management: - Lead and manage territory Brand Ambassador teams, including scheduling for in-store activations and store visits. - Deploy and manage in-store visual execution and brand standards for themselves and their field team. - Develop and maintain metrics to measure the success of initiatives, driving program effectiveness and scale. *ASSUMPTION:* Success in this role requires strong leadership, delegation, and performance management skills to effectively guide and motivate team members. 🎯 Required Qualifications Education & Experience: - BA Degree in Business, Marketing, or a related field required. - Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations. - Dispensary or related retail experience. - Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums. - Excellent knowledge of marketing planning tools and strategies. Preferred Skills & Qualifications: - Passion for Wana brands and the cannabis industry. - Must be licensed/badged according to state requirements. - Ability to give dynamic product and marketing presentations. - Excellent writing skills and presentation building skills through Canva, PowerPoint, or other visual presentation software. - Ability to multi-task and work effectively with a variety of tasks and partners, both internal and external. - Ability to interact with various levels of stakeholders and make decisions based on data and insights. - Reliable vehicle or transportation for travel to in-state events, retail locations, and any field-related work. - Ability to work weekends and evenings. *ASSUMPTION:* Candidates should have a proven track record in field marketing, with a strong understanding of the cannabis industry and relevant marketing strategies. 💰 Compensation & Benefits Salary Range: $60,000 - $90,000 per year, plus potential bonuses Benefits: - Full suite of medical, dental, and vision insurance - Paid parental leave - 401(k) with company match - Paid Time Off (PTO) - Long-Term Disability (LTD) insurance - Employee Assistance Program (EAP) - Employee life insurance and supplemental life insurance - Spouse and child life and AD&D insurance - Pet insurance - FSA and HSA available *Assumption:* The salary range is competitive for the role, experience level, and location. Benefits are comprehensive and designed to support employee well-being and work-life balance. Working Hours: Full-time, average 40 hours per week, with hours that meet the needs of the business and our accounts. This position does require evening and weekend work depending on the event schedule. 📌 Applicant Insights 🔍 Company Context Industry: Cannabis, specifically focused on edibles and infused products. Company Size: Medium (51-200 employees) Founded: 2010, in Boulder, CO Company Description: Wana Brands is a leading cannabis edibles company, known for its consistent, high-quality products. With operations in multiple states and countries, Wana is committed to enhancing customers' lives through responsible cannabis use. Company Specialties: - WanaCapsXR - Sour Gummies - Vape - Edibles - Infused Products Company Website: Wana Brands *ASSUMPTION:* Wana Brands offers a dynamic, growing work environment with opportunities for professional development and career growth. 📊 Role Analysis Career Level: Mid-Level (3-5 years of experience) Reporting Structure: This role reports directly to the Regional Field & Trade Marketing Manager and works closely with sales and marketing teams. Work Arrangement: On-site, with occasional travel required for events, retail locations, and field-related work. Growth Opportunities: - Potential to advance to a regional or national marketing role as the company expands. - Opportunities to gain experience in various aspects of marketing, including strategy, campaign management, and team leadership. - Exposure to a growing industry with diverse career paths. *ASSUMPTION:* Success in this role can lead to increased responsibilities and career advancement within the company. 🌍 Location & Work Environment Office Type: On-site, with a hybrid work arrangement possible for certain roles. Office Location(s): Trenton, NJ Geographic Context: - Trenton is the capital city of New Jersey, located along the Delaware River. - The city offers a mix of urban and suburban environments, with a population of approximately 84,000 residents. - Trenton is centrally located between Philadelphia, PA, and New York City, NY, providing easy access to major metropolitan areas. Work Schedule: Full-time, with hours that meet the needs of the business and our accounts. This position does require evening and weekend work depending on the event schedule. *ASSUMPTION:* The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The role may require occasional travel and flexible scheduling to meet business needs. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with key stakeholders 5. Background check and reference check Key Assessment Areas: - Marketing strategy and campaign management skills - Customer engagement and communication skills - Leadership and team management skills - Adaptability and problem-solving skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and marketing strategies. - Research Wana Brands and the cannabis industry to demonstrate your enthusiasm and understanding of the role. *ASSUMPTION:* The interview process is designed to assess your skills, experiences, and cultural fit for the role. Preparation and honesty are key to success. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Canva or other visual presentation software - Marketing automation and CRM platforms (e.g., HubSpot, Salesforce) - Social media management tools (e.g., Hootsuite, Buffer) - Project management tools (e.g., Asana, Trello) - Google Workspace (Google Drive, Google Docs, Google Sheets) *ASSUMPTION:* Proficiency in these tools is preferred, but training will be provided as needed. 👔 Cultural Fit Considerations Company Values: - Enhance lives responsibly - Be passionate and determined - Work collaboratively and inclusively - Operate with integrity and transparency - Pursue continuous learning and improvement Work Style: - Fast-paced and dynamic - Collaborative and team-oriented - Data-driven and analytical - Adaptable and resilient - Committed to responsible cannabis use and education Self-Assessment Questions: 1. How do you align with Wana Brands' commitment to enhancing lives responsibly? 2. Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome? 3. How do you approach building relationships and rapport with diverse stakeholders, both internal and external? *ASSUMPTION:* Success in this role requires strong alignment with Wana Brands' values and a commitment to responsible cannabis use and education. ⚠️ Potential Challenges Role-Specific Challenges: - Managing multiple projects and stakeholders simultaneously - Balancing field work and office responsibilities - Adapting to changing market conditions and regulatory environments Industry-Specific Challenges: - Navigating a rapidly evolving regulatory landscape for cannabis products - Building and maintaining relationships with diverse stakeholders, including regulators, retailers, and consumers - Staying up-to-date with industry trends and best practices *ASSUMPTION:* Addressing these challenges requires strong problem-solving skills, adaptability, and a deep understanding of the cannabis industry and relevant regulations. 📈 Similar Roles Comparison Career Path Comparison: - Field & Trade Marketing Manager - NJ (Current Role) - Regional Marketing Manager - Cannabis Industry - National Marketing Manager - Cannabis Industry - Brand Manager - Cannabis Industry - Director of Marketing - Cannabis Industry Industry-Specific Context: - The cannabis industry is rapidly growing and evolving, with new opportunities and challenges emerging regularly. - Marketing roles in the cannabis industry require a unique blend of traditional marketing skills and industry-specific knowledge. *ASSUMPTION:* Success in this role can lead to career advancement within the cannabis industry, with opportunities to specialize in various aspects of marketing or transition to leadership roles. 📝 Sample Projects Project Examples: 1. Developing and executing a successful marketing campaign for a new product launch, including event planning, advertising, and promotional materials. 2. Conducting market research and analysis to identify trends and opportunities in the cannabis industry. 3. Managing a team of brand ambassadors to drive sales and brand awareness in a specific region. *ASSUMPTION:* These project examples demonstrate the diverse responsibilities and skills required for success in this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the company's long-term marketing strategy? 2. What are the key priorities for the first 90 days in this role? 3. How does the company support the professional development and growth of its marketing team members? 4. What are the most significant challenges facing the cannabis industry, and how is the company addressing them? 5. How does the company measure the success of its marketing campaigns and initiatives? *ASSUMPTION:* Asking these questions demonstrates your interest in the role and the company's long-term success, while also providing valuable insights into the company's marketing strategies and culture. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Wana Brands Job Application 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for the interview process by researching Wana Brands and the cannabis industry, and practicing common interview questions. 4. Follow up with the hiring manager after your interview to express your continued interest in the role. 5. If selected for the position, complete the onboarding process, including background check and reference check. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.