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Finance Director, Commercial & Marketing

Pernod Ricard
Full-time
On-site
Shanghai, Shanghai, China
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Finance Director, Commercial & Marketing

πŸ”Ή Company: Pernod Ricard

πŸ”Ή Location: Shanghai, China

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Finance & Accounting

πŸ”Ή Date Posted: July 21, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading finance teams to optimize expenses and evaluate marketing activities
  • Overseeing profitability analysis and supporting strategic decision-making
  • Managing and developing a team of finance professionals
  • Collaborating with various departments across the company
  • Implementing and driving financial innovation projects

ASSUMPTION: This role requires a high level of financial expertise and experience in commercial and marketing contexts. The ideal candidate will have a proven track record in managing financial processes and driving business performance.

πŸ“‹ Key Responsibilities

βœ… Lead team and partner with marketing teams to plan, control, and optimize A&P expenses

βœ… Support brand performance review, study new product launch opportunities, review and evaluate marketing activities, prepare business cases, and monitor marketing spending

βœ… In cooperation with the Pricing team, evaluate products’ value chain and stakeholders’ profitability to support marketing in recommending RSP, PP, LPP

βœ… Lead HQ & Region commercial business analysis teams to follow branch/BU profitability, support commercial negotiations, analyze actual performance of intake/offtake, and monitor the company performance locally

βœ… Participate in the evaluation of growth opportunity studies, lead promotional evaluation projects, monitor implementation of Activation evaluation methodology, and initiate, drive, and implement new processes to increase the transparency of trade expenses

βœ… Monitor overall spending vs. budget and vs. previous benchmark, provide necessary workable recommendations and insights to key stakeholders

βœ… Drive the regional business review process, consolidate the bottom-up financial forecast, manage gaps between bottom-up and top-down forecasting exercises, manage the company’s financial closing exercises, and be the key point of contact to auditors to defend company’s statements

βœ… Manage business performance monitoring tools, implement and strengthen financial indicators used by sales teams, and continuously review and enhance processes to meet the management information needs

βœ… Be a key actor in Finance 4.0 modernization and Beyond Budget project, co-lead company’s Collaborative Business planning workstream, lead and implement the rebuilt of bottom-up financial planning and review processes, lead the thinking of cascading Market Commandates to business teams, and lead finance projects to improve company’s efficiency and compliance

βœ… Develop a highly competent and committed CoE and BPA team, develop team members’ leadership ability, business acumen, financial knowledge, and skills through effective on-job coaching and advising

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong leadership, analytical, and communication skills. The ideal candidate will be able to balance strategic thinking with hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Finance, Accounting, Economics, or a related field. An MBA or relevant professional certification (e.g., CPA, CFA) would be an asset.

Experience: 10+ years of experience in finance, with at least 5 years in commercial and marketing contexts. Proven experience in leading teams and driving business performance is essential.

Required Skills:

  • Expertise in financial analysis, budget management, and commercial strategy
  • Proven experience in marketing support and process improvement
  • Strong stakeholder management and business case development skills
  • Experience in performance monitoring, profitability analysis, and project management
  • Excellent data analysis and financial reporting skills
  • Strong collaboration and innovation skills
  • Excellent coaching and team leadership skills

Preferred Skills:

  • Experience in the beverage manufacturing industry
  • Fluency in Mandarin Chinese
  • Experience working with cross-functional teams in a global organization

ASSUMPTION: Given the complexity and breadth of this role, candidates should have a strong foundation in finance and relevant industry experience. Familiarity with the beverage manufacturing industry would be an asset.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Finance Director role in Shanghai, the estimated salary range is Β₯800,000 - Β₯1,200,000 per year (approximately USD $117,000 - $176,000). This range takes into account the candidate's experience level, the company's size, and the location.

Benefits:

  • Competitive benefits package, including health insurance and retirement plans
  • Opportunities for professional development and career growth
  • Global exposure and the chance to work with a diverse, international team

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and reflects the company's commitment to employee well-being and development.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pernod Ricard is a global leader in the wine and spirits industry, with a portfolio of over 240 premium brands available in more than 160 countries. The company represents the #1 premium spirits organization in the world.

Company Size: Pernod Ricard is a large, multinational corporation with over 18,500 employees worldwide. This size provides ample opportunities for career growth and exposure to diverse teams and projects.

Founded: Pernod Ricard was founded in 1975 through the merger of two French companies, Pernod and Ricard. The company has a rich history and a strong commitment to responsible business practices.

Company Description:

  • Pernod Ricard is a convivial, responsible, and successful global wine and spirits group
  • The company aims to turn every social interaction into a genuine, friendly, and responsible experience of sharing
  • Pernod Ricard strives to be sustainable and responsible at every step, from grain to glass

Company Specialties:

  • Absolut
  • Chivas
  • Campo Viejo
  • Graffigna
  • Martell
  • Mumm
  • Perrier-JouΓ«t
  • Royal Salute
  • The Glenlivet
  • Ballantine's
  • Beefeater
  • Havana Club
  • Jameson
  • KahlΓΊa
  • Malibu

Company Website: www.pernod-ricard.com

ASSUMPTION: Pernod Ricard's large size and global presence offer numerous opportunities for career growth and development. The company's commitment to responsible business practices and sustainability is a key aspect of its culture.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the CFO or a similar executive. The ideal candidate will have extensive experience in finance and be ready to take on a strategic, leadership role.

Reporting Structure: The Finance Director will lead a team of finance professionals, including commercial and marketing business partners, analysts, and controllers. They will also collaborate with various departments across the company, such as sales, marketing, logistics, accounting, communication, and legal.

Work Arrangement: This is an on-site role based in Shanghai, China. The ideal candidate will be able to work effectively in a global, multicultural environment and be comfortable with occasional travel to other locations within the region.

Growth Opportunities:

  • This role offers the opportunity to work on high-impact projects and drive strategic decision-making across the organization
  • The company's large size and global presence provide ample opportunities for career growth and development
  • The ideal candidate will have the chance to work with a diverse, international team and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and gain exposure to various aspects of the business. The company's large size and global presence provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Pernod Ricard's Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation. The company encourages a flexible, agile work environment that promotes work-life balance.

Office Location(s): Shanghai, China

Geographic Context:

  • Shanghai is a major commercial and financial hub in China, with a vibrant business ecosystem and numerous opportunities for professional growth
  • The city is known for its rich history, diverse culture, and modern infrastructure
  • Shanghai offers a high quality of life, with excellent dining, entertainment, and recreational options

Work Schedule: The standard workweek is Monday-Friday, 9:00 AM - 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Shanghai is an ideal location for this role, given its status as a major commercial and financial hub in China. The city's vibrant business ecosystem and high quality of life make it an attractive place to live and work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interviews with the hiring manager and other relevant stakeholders
  • Final round interviews with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Financial acumen and analytical skills
  • Leadership and team management abilities
  • Strategic thinking and problem-solving skills
  • Communication and stakeholder management skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your experience with financial analysis, budget management, and commercial strategy, as well as your ability to lead teams and drive business performance
  • Demonstrate your understanding of the beverage manufacturing industry and Pernod Ricard's business
  • Prepare questions to ask the interviewer about the company, the team, and the role to show your interest and engagement

ATS Keywords: Financial Analysis, Budget Management, Commercial Strategy, Marketing Support, Team Leadership, Process Improvement, Stakeholder Management, Business Case Development, Performance Monitoring, Profitability Analysis, Project Management, Data Analysis, Financial Reporting, Collaboration, Innovation, Coaching

ASSUMPTION: The application process for this role is likely to be competitive, given the company's strong reputation and the seniority of the position. Candidates should tailor their application materials to highlight their relevant experience and skills and be prepared to demonstrate their fit for the role during the interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Enterprise Resource Planning (ERP) systems (e.g., SAP, Oracle)
  • Business Intelligence tools (e.g., Tableau, Power BI)
  • Data visualization tools (e.g., Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The ideal candidate will have experience with relevant financial tools and technologies, as well as the ability to learn and adapt to new systems as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • ConvivialitΓ©: Creating genuine, friendly, and responsible experiences of sharing
  • Responsibility: Acting with integrity and respect for people and the planet
  • Success: Delivering outstanding results and driving sustainable growth

Work Style:

  • Collaborative and inclusive, with a focus on teamwork and cross-functional collaboration
  • Agile and adaptable, with a willingness to embrace change and continuous improvement
  • Data-driven and analytical, with a strong focus on performance monitoring and continuous learning

Self-Assessment Questions:

  • Do you align with Pernod Ricard's values of convivialitΓ©, responsibility, and success?
  • Are you comfortable working in a collaborative, agile, and data-driven environment?
  • Do you have strong leadership and team management abilities, with a proven track record of driving business performance?

ASSUMPTION: Cultural fit is a critical aspect of success in this role. Candidates should assess their alignment with Pernod Ricard's values and work style to ensure a strong fit with the company culture.

⚠️ Potential Challenges

  • The role requires a high level of financial expertise and experience in commercial and marketing contexts, which may be challenging for candidates without relevant experience
  • The role involves a wide range of responsibilities, which may be overwhelming for candidates who struggle with multitasking or prioritization
  • The role may require occasional travel to other locations within the region, which may be challenging for candidates with family or personal commitments
  • The role is based in Shanghai, which may present challenges for candidates who are not familiar with the local culture or language

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents several challenges that candidates should be aware of and prepared to address.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Commercial Finance Director or Marketing Finance Director role, but with a broader scope and more strategic focus
  • The beverage manufacturing industry is highly competitive, with a focus on innovation, branding, and market share
  • This role offers significant growth opportunities, with the potential to advance to a senior leadership position within the company

ASSUMPTION: This role is unique in its breadth and strategic focus, offering significant growth opportunities for the right candidate. While it shares similarities with other finance director roles, it also presents distinct challenges and opportunities specific to the beverage manufacturing industry and Pernod Ricard's business.

πŸ“ Sample Projects

  • Developing a comprehensive financial analysis of a potential new product launch, including market research, competitive analysis, and financial projections
  • Leading a team to optimize marketing expenses and improve the efficiency of marketing activities across the organization
  • Conducting a profitability analysis of a key customer or distribution channel, and recommending strategic adjustments to improve performance

ASSUMPTION: These sample projects are illustrative of the types of responsibilities and challenges the ideal candidate may face in this role. The actual projects and priorities may vary depending on the organization's needs and the specific context of the role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics, and how this role fits within the organization?
  • How does the company support the growth and development of its employees, particularly in finance roles?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?
  • How does the company approach collaboration and cross-functional teamwork, particularly between finance and other departments?
  • What are the key challenges facing the company and the industry, and how can this role contribute to addressing them?

ASSUMPTION: These key questions are designed to help candidates assess their fit for the role and gain a deeper understanding of the company's culture, priorities, and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on financial analysis, budget management, commercial strategy, and team leadership
  • Prepare for interviews by researching Pernod Ricard's business, industry trends, and the specific challenges and opportunities facing the company
  • Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications
  • If selected for an interview, be prepared to discuss your experience with financial analysis, budget management, commercial strategy, and team leadership, as well as your understanding of the beverage manufacturing industry and Pernod Ricard's business

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.