📌 Core Information
🔹 Job Title: Financial Content Writer, Asset Management Marketing
🔹 Company: Northern Trust
🔹 Location: New York, NY (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Creating thought leadership content for institutional, wealth, and intermediary clients
- Collaborating with investment experts, product managers, sales leaders, and compliance teams
- Developing content strategies that align with business and marketing goals
- Managing multiple projects simultaneously and meeting deadlines
- Keeping up-to-date with financial markets and regulatory requirements
ASSUMPTION: This role requires a strong understanding of financial markets and the ability to translate complex concepts into engaging content for various audiences.
📋 Key Responsibilities
✅ Craft thought leadership content in various formats, including articles, videos, infographics, market insights, research papers, e-books, and more
✅ Partner with the head of content marketing to develop content for marketing campaigns
✅ Execute content on deadline and within budget, ensuring it aligns with brand voice and messaging guidelines
✅ Generate compelling content ideas that highlight the value and differentiators of Northern Trust's investment solutions
✅ Tailor content for different client segments, understanding their unique needs and preferences
✅ Manage multiple projects simultaneously, ensuring timely and high-quality output
✅ Communicate content plans and results to stakeholders
✅ Provide data-informed recommendations to maximize content impact across promotional channels
✅ Stay current with financial markets and regulatory developments
ASSUMPTION: This role requires strong writing, editing, and project management skills, as well as the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in finance, marketing, journalism, or a related field
Experience: 5-7 years of experience in content marketing and investment thought leadership writing for an investment manager
Required Skills:
- Strong interpersonal skills and ability to influence stakeholders
- Deep understanding of financial markets, investment products, and economic concepts
- Ability to translate complex concepts into visual infographics and stories
- Experience with marketing equity, fixed income, and alternative asset classes across various fund structures
- Strong editorial judgment and commercial mindset
- Demonstrated ability to multi-task and manage multiple projects
- Strong problem-solving skills and collaborative work style
- Understanding of US and international regulatory requirements
Preferred Skills:
- Fluency in additional languages
- Experience with data analysis tools
- Portfolio of published work showcasing versatility and creativity
ASSUMPTION: Candidates with experience in the asset management industry and a strong portfolio demonstrating their ability to create engaging content will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $109,940 - 186,760 USD per year
Benefits:
- Retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts, and disability)
- Paid time off
- Parental and caregiver leave
- Life and accident insurance
- Discretionary bonus program
- Well-being benefits
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is a good faith estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Management
Company Size: 501-1,000 employees
Founded: 1889
Company Description:
- Northern Trust is a globally recognized, award-winning financial institution with over $1.2 trillion in assets under management
- The company provides innovative financial services and guidance to the world’s most successful individuals, families, and institutions
- Northern Trust is committed to helping investors navigate changing market environments and realize their long-term objectives
Company Specialties:
- Equity
- Fixed Income
- Alternatives
- Asset Allocation
- ESG
Company Website: northerntrust.com
ASSUMPTION: Northern Trust's extensive experience and global presence provide a stable and reputable environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Head of Content Strategy and Communications
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to advance within the marketing department or explore other roles within Northern Trust
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to develop expertise in investment thought leadership and content marketing
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 390 Park- New York, NY
Geographic Context:
- New York, NY is a major financial hub with numerous opportunities for networking and professional development
- The office is located in a vibrant, walkable neighborhood with easy access to public transportation
- The city offers a wide range of cultural, entertainment, and dining options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The New York office provides a dynamic and engaging work environment, with easy access to the city's many amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the head of content strategy and communications
Key Assessment Areas:
- Writing and editing skills
- Understanding of financial markets and investment products
- Ability to work collaboratively with stakeholders
- Problem-solving skills and initiative
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your published work, demonstrating your versatility and creativity
- Prepare for behavioral and situational interview questions focused on your writing, editing, and project management skills
ATS Keywords: Investment thought leadership, content marketing, financial markets, stakeholder collaboration, project management, regulatory requirements
ASSUMPTION: The interview process will focus on assessing the candidate's writing, editing, and project management skills, as well as their understanding of financial markets and ability to work collaboratively with stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be proficient in using various content creation, design, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Collaboration
- Expertise
- Client focus
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong attention to detail
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you proactive and results-driven, with a strong attention to detail?
- Are you adaptable and open to feedback, with a willingness to learn and grow in your role?
ASSUMPTION: Successful candidates will demonstrate a strong fit with Northern Trust's values and work style, with a focus on collaboration, proactivity, and adaptability.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Balancing the needs and preferences of various client segments
- Keeping up-to-date with financial markets and regulatory requirements
- Navigating a large, complex organization
ASSUMPTION: The successful candidate will be able to manage multiple projects effectively, adapt to changing client needs, and stay current with financial markets and regulatory requirements.
📈 Similar Roles Comparison
- This role is unique in its focus on investment thought leadership and content marketing within the asset management industry
- Similar roles may be found in other financial institutions, marketing agencies, or consulting firms
- Career progression may include roles such as senior content writer, content manager, or marketing director
ASSUMPTION: This role offers a unique opportunity to specialize in investment thought leadership and content marketing within the asset management industry.
📝 Sample Projects
- Developing a whitepaper on the impact of ESG factors on investment performance
- Creating a series of blog posts on the state of the global economy and its implications for investors
- Designing an infographic to illustrate the benefits of Northern Trust's custom SMA solutions
ASSUMPTION: These sample projects demonstrate the range of content creation and design tasks the successful candidate may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the most pressing challenges facing the content marketing team, and how can this role help address them?
- How does Northern Trust support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
- How does Northern Trust differentiate itself from other investment management firms, and how does this role contribute to that differentiation?
ASSUMPTION: These interview questions will help the candidate understand the role's context, the team's priorities, and the company's approach to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your published work, demonstrating your versatility and creativity
- Prepare for behavioral and situational interview questions focused on your writing, editing, and project management skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
