📌 Core Information
🔹 Job Title: Financial Content Writer, Asset Management Marketing
🔹 Company: Northern Trust
🔹 Location: Chicago, IL (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Financial Services, Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Creating thought leadership content for institutional, wealth, and intermediary clients
- Collaborating with investment experts, product managers, and sales leaders to develop content
- Adapting narratives from long-form to micro-content across various formats
- Ensuring content aligns with brand voice, messaging guidelines, and regulatory requirements
- Managing multiple projects simultaneously and meeting deadlines
ASSUMPTION: This role requires a strong understanding of financial markets, investment products, and data sets, as well as the ability to translate complex concepts into simple, clear, concise content.
📋 Key Responsibilities
✅ Craft thought leadership content in various long and short forms, including articles, videos, infographics, market insights, insight papers, e-books, and research papers
✅ Partner with the head of content marketing to develop content needed to drive lead generation and engagement tactics within marketing campaigns
✅ Execute timely, concise, and actionable content on deadline and within budget
✅ Generate compelling ideas for content that align to marketing and business goals and highlight the value and differentiators of our investment solutions
✅ Develop partnerships with investment experts, product managers, sales leaders, and the compliance team to aid smooth execution
✅ Ensure all content aligns with our brand voice and messaging guidelines, ensuring provocative, attention-grabbing narratives that cut through and create memorable, lasting awareness
✅ Tailor content for our institutional, wealth, and intermediary client segments, with a growing understanding of the sophistication level and nuances of each audience
✅ Manage multiple projects simultaneously for timely, high-quality output
✅ Communicate content plans and results to stakeholders
✅ Provide insightful, data-informed recommendations to maximize impact of content across promotional channels
✅ Keep abreast of developments in financial markets to ensure that content is relevant for our audiences
ASSUMPTION: This role requires strong editorial judgment to ensure appropriate content and messaging for external audiences, as well as the ability to use data to increase usage/effectiveness of content and suggest strategy shifts.
🎯 Required Qualifications
Education: Bachelor’s degree, preferably in finance, marketing, journalism, or other writing-focused area of study
Experience: 5-7 years of experience in content marketing and investment thought leadership writing for an investment manager
Required Skills:
- Strong interpersonal skills and ability to influence stakeholders
- Strong understanding of financial markets, investment products, and economic concepts
- Ability to translate concepts into visual infographic stories
- Deep experience with marketing equity, fixed income, and alternative asset classes across mutual funds, interval funds, ETFs, and Custom SMAs
- Ability to create commercially creative and compelling and concise content in various formats
- Strong editorial judgment to ensure appropriate content and messaging for external audiences
- Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple, clear, concise content that sells
- Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders, and competing objectives
- Strong problem-solving skills and collaborative work style
- Ability to use data to increase usage/effectiveness of content and suggest strategy shifts
- Understanding of US and International regulatory requirements/regulations
- Driven, self-motivated, high-performing mindset
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role. Additionally, experience with marketing automation tools and fluency in additional languages may be beneficial but are not required.
💰 Compensation & Benefits
Salary Range: $95,600 - $162,400 USD (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts, and disability)
- Paid time off
- Parental and caregiver leave
- Life and accident insurance
- Discretionary bonus program that may include an equity component
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Northern Trust is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. They provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions.
Company Size: Northern Trust has 501-1,000 employees globally, with a significant presence in Chicago, IL.
Founded: 1889
Company Description:
- Northern Trust Asset Management is a global investment manager that helps investors navigate changing market environments in efforts to realize their long-term objectives.
- Entrusted with $1.2 trillion in assets under management, they combine robust capital markets research, expert portfolio construction, and comprehensive risk management to craft innovative and efficient solutions that seek to deliver targeted investment outcomes.
- As engaged contributors to their communities, they consider it a great privilege to serve their investors and communities with integrity, respect, and transparency.
Company Specialties:
- Equity
- Fixed Income
- Alternatives
- Asset Allocation
- ESG
- and Investment Management
Company Website: https://www.northerntrust.com/global
ASSUMPTION: Northern Trust is a well-established, reputable financial institution with a strong focus on integrity, respect, and transparency in serving their clients and communities.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department of a global financial institution, with opportunities for growth and advancement.
Reporting Structure: The Financial Content Writer reports directly to the Head of Content Strategy and Communications.
Work Arrangement: This is a hybrid role, with the successful candidate spending 2-3 days working remotely and the rest of the time in the office.
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion of responsibilities to include mentoring junior team members or leading projects
- Potential to transition into other areas of the business, such as investment management or client relations
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization with a global presence.
🌍 Location & Work Environment
Office Type: Northern Trust's global headquarters is located in Chicago, IL, with a modern, collaborative work environment.
Office Location(s): 50 South LaSalle Street, Chicago, IL 60603, US
Geographic Context:
- Chicago is the third-most populous city in the United States, with a diverse economy and a strong financial sector.
- The office is located in the heart of Chicago's financial district, with easy access to public transportation and amenities.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2-3 days per week.
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, with a modern, collaborative work environment in Chicago's financial district.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and potential team members
- Final interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Writing and content creation skills
- Understanding of financial markets and investment products
- Ability to collaborate with stakeholders and manage multiple projects
- Problem-solving skills and data-driven mindset
- Cultural fit and alignment with Northern Trust's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your thought leadership content and ability to adapt narratives across various formats
- Demonstrate your understanding of financial markets and investment products in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and data-driven mindset
ATS Keywords: Financial content, investment thought leadership, marketing campaigns, client segments, brand voice, regulatory requirements, project management, data analysis, commercial mindset, technical concepts, client understanding, thought leadership
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on writing and content creation skills, understanding of financial markets, and cultural fit with Northern Trust's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Proficiency in Microsoft Office Suite, content management systems, and marketing automation tools is required for this role. Familiarity with project management and design tools may also be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Transparency
- Collaboration
- Expertise
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a strong understanding of financial markets and investment products?
- Are you able to translate complex financial concepts into simple, clear, concise content for various audiences?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable managing multiple projects and meeting deadlines?
- Do you have a data-driven mindset and the ability to use data to inform content strategy?
ASSUMPTION: Northern Trust values integrity, respect, transparency, collaboration, expertise, innovation, and a results-focused work style. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with developments in financial markets and investment products
- Navigating regulatory requirements and ensuring compliance with content
- Adapting to a hybrid work arrangement and balancing remote and in-office work
- Working with diverse client segments and understanding their unique needs and preferences
ASSUMPTION: These challenges require strong project management skills, a deep understanding of financial markets, attention to detail, and the ability to adapt to different work environments and client needs.
📈 Similar Roles Comparison
- Compared to other content writer roles, this position requires a deeper understanding of financial markets and investment products
- Unlike other roles, this position requires the ability to create thought leadership content for multiple client segments with varying levels of sophistication
- Career path for this role may include progression to senior or management positions within marketing, or transition to other areas of the business, such as investment management or client relations
ASSUMPTION: This role offers unique challenges and opportunities compared to other content writer positions, with a focus on financial markets, client segmentation, and potential career growth within a large, established organization.
📝 Sample Projects
- Creating a thought leadership report on the impact of ESG factors on investment performance for institutional clients
- Developing a series of blog posts on the benefits of active vs. passive investment strategies for wealth management clients
- Designing an infographic on the investment process for alternative asset classes for intermediary clients
ASSUMPTION: These sample projects demonstrate the range of content creation and adaptation skills required for this role, as well as the need to understand financial markets and investment products at a deep level.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the most pressing challenges facing the marketing department, and how can this role help address them?
- How does Northern Trust support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Northern Trust foster a culture of innovation and collaboration within its marketing department?
ASSUMPTION: These interview questions help assess the fit of the role within the organization, the priorities and challenges facing the marketing department, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your thought leadership content and ability to adapt narratives across various formats
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and data-driven mindset
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
