📌 Core Information
🔹 Job Title: Financial Content Writer
🔹 Company: Huntington National Bank
🔹 Location: Columbus, OH (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Banking, Financial Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content that translates financial expertise into actionable insights
- Researching and writing SEO-friendly articles, infographics, and social media posts
- Collaborating with content program managers and segment strategists to identify key topics and trends
- Navigating complex review processes and incorporating feedback from marketing and subject matter experts
ASSUMPTION: This role requires a strong editorial background, financial acumen in the B2B banking space, and the ability to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Research and write SEO-friendly content, including long form informational articles and metadata optimizations
✅ Work with the segment team to consistently grow and improve our content marketing program, including assisting in the development of content calendars that align with business objectives, and contribute creative ideas for new types of content opportunities
✅ Route content for approvals with the line of business, legal, brand, and compliance
✅ Acquire any necessary permissions for use of 3rd-party information
✅ Other duties as assigned
ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong collaboration and communication skills.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: Minimum of 5 years of experience with content development for financial services, with a specific focus on B2B
Required Skills:
- Proven ability to create highly engaging content
- Strong research skills and financial acumen in the B2B banking space
- Familiarity with SEO ranking factors and writing SEO-friendly content
- Ability to meet strict deadlines and respond effectively to changing priorities
Preferred Skills:
- Demonstrated ability to think strategically about communications
- Strong business acumen and understanding of marketing disciplines and functions
- Ability to build strong working relationships across all levels of the organization
- Proficient with Microsoft Word and PowerPoint
ASSUMPTION: Preferred qualifications are not strict requirements, but they would significantly strengthen the candidate's application.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Financial Content Writer with 5-10 years of experience in the banking sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on banking services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time position with standard banking hours (Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Huntington National Bank operates in the banking and financial services industry, with a focus on providing comprehensive banking, payments, wealth management, and risk management products and services to consumers, small and middle-market businesses, corporations, municipalities, and other organizations.
Company Size: Huntington National Bank is a large regional bank holding company with over 10,000 employees and $204 billion in assets.
Founded: 1866
Company Description:
- Huntington National Bank is committed to doing the right thing for its customers, colleagues, and communities
- The company offers a comprehensive suite of innovative banking tools and products designed to strengthen the financial health of its customers
- Huntington is dedicated to improving the economic vitality of the areas where it lives and works through various initiatives, such as its $40 billion Community Plan and environmental sustainability strategy
Company Specialties:
- Banking
- Financial services
- Brokerage
- Insurance
- Investing
- Auto loan
- Trust
- Mortgage
Company Website: http://www.huntington.com
ASSUMPTION: Huntington National Bank is a well-established financial institution with a strong commitment to its customers and communities.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and qualifications
Reporting Structure: The Financial Content Writer will report to the Content Program Manager or Segment Strategist
Work Arrangement: Hybrid (2-3 days per week in the office, with the remaining days working remotely)
Growth Opportunities:
- Potential advancement to a Senior Content Writer or Content Manager role
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Access to professional development and training opportunities
ASSUMPTION: The role offers opportunities for growth and development within the content marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Columbus, OH office with remote work options)
Office Location(s): 41 S. High Street, Columbus, Ohio 43215, US
Geographic Context:
- Columbus, OH is the state capital and the most populous city in Ohio
- The city is known for its vibrant arts scene, diverse neighborhoods, and growing tech industry
- Columbus offers a variety of cultural attractions, including museums, theaters, and sports teams
Work Schedule: Standard banking hours (Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break)
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance work-life responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the content marketing team
- Final interview with the department head or another senior leader
Key Assessment Areas:
- Writing and research skills
- Understanding of SEO and content marketing strategies
- Ability to work collaboratively and manage multiple projects
- Financial acumen and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your previous content marketing work, if available
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Financial Content Writer, Content Marketing, SEO, B2B, Banking, Financial Services, Research, Writing, Collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the content marketing team.
🛠️ Tools & Technologies
- Microsoft Word and PowerPoint
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the content marketing team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Make things great
- Welcome
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to changing priorities
Self-Assessment Questions:
- How do you align with Huntington's core values, particularly "Do the right thing" and "Make things great"?
- How comfortable are you working in a hybrid environment and collaborating with remote team members?
- How do you approach managing multiple projects and balancing competing priorities?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with various teams and stakeholders.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Navigating complex review processes and incorporating feedback from various stakeholders
- Keeping up with industry trends and continuously improving content marketing strategies
- Adapting to a hybrid work environment and balancing remote work with in-office collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position requires a strong focus on financial acumen and B2B banking industry knowledge
- This role offers the opportunity to work with a well-established financial institution and contribute to its content marketing strategy
- Career progression may involve moving into a senior content writer or content manager role within the content marketing team or the broader organization
ASSUMPTION: This role offers unique opportunities and challenges compared to other content marketing positions.
📝 Sample Projects
- Creating a series of blog posts on treasury management best practices for small and middle-market businesses
- Developing an infographic on the benefits of capital markets services for corporate clients
- Writing a whitepaper on asset finance trends and their impact on businesses in various industries
ASSUMPTION: These sample projects are intended to illustrate the types of content marketing initiatives the Financial Content Writer may be involved in.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing team's structure and how this role fits within it?
- How does the content marketing team collaborate with other departments, such as product, marketing, and sales?
- What are the most significant challenges facing the content marketing team, and how can this role help address them?
- What opportunities are there for professional development and growth within the content marketing team and the broader organization?
- How does Huntington support work-life balance for its employees, particularly those in hybrid or remote roles?
ASSUMPTION: These questions are designed to help applicants better understand the role, team, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly those related to financial acumen, content marketing, and SEO
- Prepare examples of your previous content marketing work, if available
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
