Financial Services Sector Content Strategist

📌 Core Information

🔹 Job Title: Financial Services Sector Content Strategist

🔹 Company: Perkins Coie

🔹 Location: New York, NY (with remote/hybrid options for other cities)

🔹 Job Type: Full-Time

🔹 Category: Legal, Marketing, Content Strategy

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (with in-office requirements)

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality thought leadership, marketing, and business development content for the Financial Services Sector.
• Managing and enhancing the firm's online presence and sector-specific expertise representation.
• Collaborating with various teams to support cross-practice and cross-industry initiatives and projects.
• Positioning Perkins Coie lawyers as industry leaders and facilitating client engagement.

ASSUMPTION: This role requires a strong understanding of the financial services sector and excellent communication skills to translate complex legal and financial topics into clear, engaging content.

📋 Key Responsibilities

✅ Research, draft, and edit blog posts, client alerts, and white papers on financial services regulatory updates and industry trends for the Thought Leadership & Blog content.

✅ Develop brochures, one-pagers, website content, and other marketing materials to highlight the firm’s sector-specific expertise.

✅ Manage and oversee strategy and execution of sector and industry group online presence.

✅ Coordinate firm website representation, social media strategy and content, and firm-sponsored publications.

✅ In coordination with the proposal team, create and refine content for client pitches, RFPs, and proposals to support business development efforts.

✅ Review and approve submissions for legal industry rankings, directories, and awards.

✅ In coordination with the competitive intelligence team, monitor and curate relevant industry news, regulatory developments, and market trends for discussion in sector group meetings.

✅ Interface and coordinate with the firm’s public relations team to build the sector group external image, handle media relations, and respond to inquiries to maintain a positive reputation.

ASSUMPTION: This role involves managing multiple projects, meeting deadlines, and adapting to shifting priorities, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent, with advanced degree (MBA, JD, or other relevant graduate degree) preferred.

Experience: 10+ years of experience with content development, preferably in legal or professional services.

Required Skills:

• Exceptional writing, editing, and research skills.
• Strong attention to detail and ability to produce high-quality, client-facing materials.
• Ability to manage multiple projects, meet deadlines, and adapt to shifting priorities.
• Proficiency in Microsoft Office and familiarity with content management systems and digital marketing tools.
• Thorough understanding of the financial services sector.

Preferred Skills:

• Experience with legal marketing, business development, or thought leadership content.
• Fluency in additional languages (Spanish, Mandarin, etc.) for reaching diverse audiences.

ASSUMPTION: Candidates with experience in legal or professional services and a strong understanding of the financial services sector will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $150,280 to $234,670 annually (varies by location)

Benefits:

• Health Insurance
• Tuition Reimbursement
• Paid Sabbaticals
• Annual Discretionary Bonus
• 401(k) Plan
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Accrued Paid Time Off Plan Starting at 20 Days Annually
• Personal Medical Leave
• Parental Leave
• Paid Holidays
• Family Care Benefits

Working Hours: Full-time, with flexibility for working outside normal business hours as needed.

ASSUMPTION: The salary range reflects the typical pay for this role, though it is rare for new hires to receive an offer at the top of the range. Actual compensation may vary depending on experience, skills, market conditions, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Perkins Coie is a leading international law firm specializing in providing high-value, strategic solutions and extraordinary client service across various practice areas.

Company Size: Perkins Coie has 1,001-5,000 employees, offering a large, collaborative work environment with diverse opportunities for growth and development.

Founded: 1912, with a rich history and established reputation in the legal industry.

Company Description:

• Perkins Coie is known for its exceptional client service and high-quality legal advice.
• The firm represents a broad range of clients, including innovative companies, industry leaders, and public and not-for-profit organizations.
• Perkins Coie fosters a culture based on collaboration, devotion to serving clients, and mutual respect.

Company Specialties:

• Corporate
• Commercial Litigation
• Intellectual Property
• Regulatory Law

Company Website: http://www.perkinscoie.com

ASSUMPTION: Perkins Coie's large size and diverse client base offer numerous opportunities for career growth and exposure to various practice areas and industries.

📊 Role Analysis

Career Level: Mid- to Senior-level role, with opportunities for growth and advancement within the firm's marketing and business development departments.

Reporting Structure: This role reports directly to the Head of Content Strategy and works closely with various practice groups, industry groups, and other internal teams.

Work Arrangement: Hybrid, with a mix of remote work and in-office requirements for collaboration and meetings.

Growth Opportunities:

• Advancement within the marketing and business development departments.
• Expanding expertise in the financial services sector and related industries.
• Potential to lead and mentor junior team members.

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established law firm.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities.

Office Location(s): New York, NY (with remote/hybrid options for other cities, including San Francisco, Los Angeles, Chicago, and Palo Alto)

Geographic Context:

• New York, NY: A major financial hub with numerous opportunities for networking and industry engagement.
• Other locations: Offer flexibility and the ability to work remotely, providing a better work-life balance.

Work Schedule: Full-time, with flexibility for working outside normal business hours as needed to support client engagement and business development efforts.

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work from various locations, catering to different preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR representative.
• Subsequent interviews with key stakeholders, including practice group leaders and other marketing and business development team members.
• Final interview with the Head of Content Strategy or another senior leader.

Key Assessment Areas:

• Writing and editing skills.
• Understanding of the financial services sector and related industries.
• Ability to manage multiple projects and meet deadlines.
• Cultural fit and alignment with Perkins Coie's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Provide examples of your writing and editing work, demonstrating your ability to translate complex legal and financial topics into clear, engaging content.
• Demonstrate your understanding of the financial services sector and related industries in your application materials.

ATS Keywords: Financial services, content strategy, thought leadership, marketing, business development, legal industry, regulatory updates, industry trends, client engagement, client alerts, white papers, blog posts, social media, public relations, media relations, client pitches, RFPs, proposals, sector-specific expertise, cross-practice coordination, cross-industry initiatives, project management, attention to detail, collaboration, client service, extraordinary client service, high-value solutions, strategic solutions, legal advice, legal industry rankings, directories, awards, competitive intelligence, industry news, regulatory developments, market trends, sector group meetings, sector group external image, positive reputation, firm-sponsored publications, firm website representation, social media strategy, content, client-facing materials, client-focused, client-centric, client success, client satisfaction, client experience, client engagement, client relationships, client service, client communication, client interaction, client management, client support, client care, client retention, client acquisition, client development, client growth, client base, client portfolio, client list, client roster, client directory, client contact, client information, client data, client analytics, client insights, client feedback, client surveys, client satisfaction surveys, client net promoter score, client satisfaction score, client loyalty, client advocacy, client evangelism, client referrals, client testimonials, client case studies, client success stories, client wins, client losses, client challenges, client opportunities, client potential, client pipeline, client funnel, client journey, client lifecycle, client retention rate, client churn rate, client attrition rate, client growth rate, client market share, client competition, client differentiation, client positioning, client messaging, client value proposition, client benefits, client features, client 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