📌 Core Information
🔹 Job Title: Firm Insights, AVP - Marketing
🔹 Company: Blackstone
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting thought leadership programs and event content strategy
- Executing and evolving Blackstone’s content strategy based on firm priorities
- Collaborating with various teams to produce high-quality content for multiple channels
- Working with internal subject matter experts to develop talking points and messaging
- Editing and polishing static and video content into top-quality final product
ASSUMPTION: This role requires a strong understanding of financial services, particularly alternatives, and exceptional writing skills to effectively communicate complex ideas.
📋 Key Responsibilities
✅ Execute on and evolve Blackstone’s content strategy based on firm priorities, data-driven insights, and the evolving competitive landscape
✅ Support editorial planning and production, pitching and executing content ideas that advance Blackstone’s marketing objectives and reflect the firm’s commercial priorities
✅ Draft briefs to guide video shoots, working with internal subject matter experts to develop talking points and messaging
✅ Draft and/or edit written content to publish across Blackstone’s owned channels (web, social, events)
✅ Work closely with internal Production and Design partners to edit and polish static and video content into top-quality final product
✅ Collaborate with Digital Strategy, Client Engagement and Events teams, as well as agency partners, on content activation/distribution across channels
✅ Support content marketing efforts for priority business groups and their audiences, as needed
✅ Advise on other content being produced at the firm (e.g., product marketing materials)
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, English, or a related field (or equivalent experience)
Experience: 5+ years of experience in financial services, with a deep understanding of alternatives
Required Skills:
- Exceptional writing skills with strong editorial judgment
- Commitment to excellence and exceptional attention to detail
- Ability to distill complex ideas into engaging narratives
- Creativity around content formats, substance, and activation
- Entrepreneurial mindset
Preferred Skills:
- Experience developing content for events
ASSUMPTION: Candidates with experience in financial services and a proven track record of creating engaging content will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $97,000 - $175,000 (based on experience and qualifications)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous time off and paid holidays
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)
ASSUMPTION: Salary range is based on industry standards for similar roles and experience levels. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Blackstone is the world’s largest alternative asset manager, with over $1.1 trillion in assets under management across various investment strategies.
Company Size: 1,001-5,000 employees. Blackstone offers a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: 1985. Blackstone has a long history of success and has established itself as a leader in the financial services industry.
Company Description:
- Blackstone seeks to deliver compelling returns for institutional and individual investors by strengthening the companies in which it invests.
- The firm offers global investment strategies focused on real estate, private equity, infrastructure, life sciences, growth equity, credit, real assets, secondaries, and hedge funds.
- Blackstone is committed to creating positive economic impact and long-term value for its investors, the companies it invests in, and the communities in which it works.
Company Specialties:
- Private Equity
- Real Estate
- Infrastructure
- Life Sciences
- Growth Equity
- Credit
- Real Assets
- Secondaries
- Hedge Funds
Company Website: www.blackstone.com
ASSUMPTION: Blackstone’s diverse investment strategies and global presence offer unique opportunities for professionals looking to grow their careers in the financial services industry.
📊 Role Analysis
Career Level: This role is at the mid-level, with opportunities for growth and advancement within the Marketing department and across Blackstone’s various business units.
Reporting Structure: The AVP of Firm Insights reports directly to the Head of Global Marketing and works closely with various teams, including Digital Strategy, Client Engagement, and Events.
Work Arrangement: This role is on-site, with the expectation of working from Blackstone’s New York headquarters. However, there may be flexibility for remote work based on business needs and individual arrangements.
Growth Opportunities:
- Progression to a Director or VP role within the Marketing department
- Expansion into other business units or functional areas, such as Investor Relations or Corporate Communications
- Opportunities to work on high-profile projects and initiatives, gaining exposure to senior leadership and stakeholders
ASSUMPTION: Blackstone’s large size and diverse investment strategies provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Blackstone’s New York headquarters is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 345 Park Ave, New York, NY 10154, US
Geographic Context:
- New York City is a major global financial hub, offering a dynamic and fast-paced work environment
- The office is conveniently located in Midtown Manhattan, with easy access to public transportation and numerous dining and entertainment options
- Blackstone’s New York headquarters is home to many of the firm’s senior leaders and key decision-makers
Work Schedule: Full-time, typically Monday through Friday, with flexibility for project needs and deadlines
ASSUMPTION: Blackstone’s New York headquarters offers a vibrant and stimulating work environment, with ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team or a Marketing department representative
- In-depth interview with the Head of Global Marketing and other key stakeholders
- Final interview with the Chief Marketing Officer or another senior leader
Key Assessment Areas:
- Writing and editorial skills
- Understanding of financial services and alternatives
- Ability to work collaboratively with various teams and stakeholders
- Creativity and entrepreneurial mindset
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your writing and content creation work, demonstrating your ability to distill complex ideas into engaging narratives
- Demonstrate your understanding of Blackstone’s investment strategies and the financial services industry
ATS Keywords: Content Strategy, Writing Skills, Editorial Judgment, Attention to Detail, Content Creation, Event Content Development, Collaboration, Creativity, Data-Driven Insights, Marketing Objectives, Video Production, Social Media, Client Engagement, Digital Strategy, Content Marketing, Financial Services Knowledge
ASSUMPTION: Blackstone’s application process is designed to assess candidates’ skills and fit for the role, with a focus on writing and content creation abilities, as well as an understanding of the financial services industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Content Management Systems (e.g., WordPress, Drupal)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media platforms (e.g., LinkedIn, Twitter, Instagram)
ASSUMPTION: This role requires proficiency in various software tools and platforms to create, edit, and distribute content across multiple channels.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Accountability
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on delivering high-quality results and exceeding client expectations
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to work collaboratively with various teams and stakeholders to deliver high-quality results?
- Do you have a strong understanding of financial services and alternatives, and the ability to distill complex ideas into engaging narratives?
ASSUMPTION: Blackstone values candidates who are highly motivated, results-driven, and able to work effectively in a collaborative and fast-paced environment.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work setting
- The role requires a deep understanding of financial services and alternatives, which may be challenging for candidates without relevant experience
- The on-site nature of the role may not be suitable for candidates who prefer remote or hybrid work arrangements
- The competitive salary range and benefits package may attract a large number of highly qualified candidates, making the application and interview process more competitive
ASSUMPTION: Candidates should carefully consider their personal and professional preferences, as well as their relevant experience and skills, when evaluating this opportunity.
📈 Similar Roles Comparison
- This role is similar to other AVP-level marketing positions within the financial services industry, with a focus on content strategy and creation
- However, Blackstone’s large size and global presence offer unique opportunities for career growth and development
- Compared to similar roles at smaller firms, this position may offer more opportunities for collaboration and exposure to senior leadership and stakeholders
ASSUMPTION: Candidates should consider the unique opportunities and challenges presented by this role at Blackstone, compared to similar positions at other firms.
📝 Sample Projects
- Developing a thought leadership campaign to showcase Blackstone’s expertise in a specific investment strategy or industry vertical
- Creating engaging content for Blackstone’s corporate website, highlighting the firm’s investment strategies, expertise, and track record
- Supporting the production of high-quality video content for Blackstone’s social media channels and events
ASSUMPTION: These sample projects demonstrate the range of content creation and strategy responsibilities for this role at Blackstone.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the Firm Insights team and other departments, such as Digital Strategy and Events?
- How does this role fit into the broader marketing strategy and organization at Blackstone?
- What opportunities are there for growth and development within the Marketing department and across Blackstone’s various business units?
- How does Blackstone support work-life balance for its employees, particularly in a fast-paced and dynamic work environment?
- What are the most important priorities and initiatives for the Firm Insights team in the first 90 days in the role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the work environment, and the opportunities for growth and development at Blackstone.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on writing and content creation abilities, as well as your understanding of financial services and alternatives
- Prepare examples of your writing and content creation work, demonstrating your ability to distill complex ideas into engaging narratives
- Demonstrate your understanding of Blackstone’s investment strategies and the financial services industry
- Follow up with the HR team or a Marketing department representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
