📌 Core Information
🔹 Job Title: Foodservice Marketing Manager
🔹 Company: fgf brands
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Food and Beverage Manufacturing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading channel- and customer-specific strategies for Foodservice Marketing
- Planning and executing media buys, including budget allocation and optimization
- Collaborating with cross-functional teams to ensure brand consistency
- Tracking, analyzing, and reporting on campaign performance
- Managing eCommerce operator experience across various distributor websites
ASSUMPTION: This role requires a strong understanding of the Foodservice distribution landscape and a passion for brand-building to succeed.
📋 Key Responsibilities
✅ Research and identify foodservice publications and media channels for media buys
✅ Plan and execute media buys, including budget allocation and optimization
✅ Collaborate with Foodservice Content Manager to ensure campaigns are on-brand and compelling
✅ Track, analyze, and report on campaign performance using KPIs and optimize based on insights
✅ Plan and execute internal social media calendar and paid media efforts
✅ Support and execute foodservice distributor marketing programs
✅ Own the eCommerce operator experience across various distributor websites
✅ Monitor e-commerce best practices and implement changes
✅ Manage tradeshow support buys and marketing materials
✅ Conduct competitor research and tracking
✅ Collaborate with marketing and sales counterparts to build consumer-centric programs
✅ Keep up-to-date on industry trends, dynamics, and insights
✅ Establish, build, and maintain strong cross-functional, internal, and external relationships
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of experience in Marketing Management or Brand Development within the Foodservice industry, ideally with a food manufacturer
Required Skills:
- Keen understanding and experience with Canadian and US distributor channels (Sysco, US Foods, GFS, etc.)
- Proven ability to work collaboratively and cross-functionally to execute Foodservice brand strategy
- Ability to support the translation of the brand plan into actionable tactics and manage execution
- Experience with digital and traditional communication channels and maximizing return on dollars invested within the Food Service channels
- Experience with distributor e-commerce sites and data enrichment through third-party websites (asset, not required)
- Experience using the Adobe Creative Suite (asset, not required)
- Occasional travel required to both Canada and the US markets (<15%)
Preferred Skills:
- Experience with the food manufacturing industry
- Bilingual (English/French)
ASSUMPTION: Candidates with experience in the food manufacturing industry and bilingual skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (based on industry standards for a Marketing Manager with 5-7 years of experience in the Foodservice industry)
Benefits:
- Competitive Compensation
- Health Benefits
- Generous Flexible Medical / Health Spending Account
- RRSP Matching Program
- Tuition Reimbursement
- Discount Program (covers almost everything under the sun - Restaurants, gyms, shopping, etc.)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 1,001-5,000 employees (mid-size)
Founded: 1999 (as a privately held company)
Company Description:
- fgf brands is a technology company that bakes, redefining what a bakery can be
- They bring life to North America's most trusted brands like ACE Bakery and Stonefire
- Their products include butter croissants, delicious naan, muffins, sliced cakes, donuts, and artisan breads
Company Specialties:
- Baking and food manufacturing
- Brand-building and marketing
- Innovation and technology in the food industry
Company Website: fgfbrands.com
ASSUMPTION: fgf brands is a dynamic and growing company that offers challenging yet rewarding work and encourages an entrepreneurial spirit.
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: Reports directly to the Director of Foodservice Marketing
Work Arrangement: On-site, with occasional travel to Canada and the US markets (<15%)
Growth Opportunities:
- Potential career growth within the Marketing department or other areas of the business
- Opportunities to work on various brands and categories within the fgf brands portfolio
- Chance to gain experience in the food manufacturing industry and work with a diverse range of clients
ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and growing company.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and entrepreneurial work environment
Office Location(s): 1295 Ormont Dr, Toronto, Ontario M9L 2W6, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant food scene and a strong economy
- The Greater Toronto Area (GTA) is home to a diverse range of industries and businesses
- fgf brands' headquarters is located in a convenient and accessible area of Toronto
Work Schedule: Full-time, 40 hours per week, with occasional overtime as needed
ASSUMPTION: The work environment at fgf brands is collaborative, entrepreneurial, and focused on driving results.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with the hiring manager
- Final interview with the Director of Foodservice Marketing
- Background check and reference check
Key Assessment Areas:
- Marketing and brand-building expertise
- Understanding of the Foodservice distribution landscape
- Collaboration and cross-functional skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Foodservice industry and distributor channels
- Showcase your ability to work collaboratively and cross-functionally
- Prepare examples of your past marketing campaigns and their results
ATS Keywords: Foodservice Marketing, Brand Development, Media Buys, Campaign Performance, Social Media Management, E-Commerce, Tradeshow Management, Competitor Research, Cross-Functional Collaboration, Digital Communication, Adobe Creative Suite
ASSUMPTION: The application process at fgf brands is thorough and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Adobe Creative Suite (asset, not required)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (LinkedIn, Instagram, Facebook)
- E-commerce platforms (Sysco, US Foods, GFS, etc.)
ASSUMPTION: Familiarity with the Adobe Creative Suite is an asset but not required for this role. Proficiency in Microsoft Office Suite and Google Workspace is expected.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Entrepreneurship
- Sustainability
Work Style:
- Collaborative and entrepreneurial
- Focused on driving results and continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative and entrepreneurial work environment?
- Are you comfortable working with a diverse range of clients and stakeholders?
- Do you have a passion for brand-building and driving results?
ASSUMPTION: Candidates who are a strong cultural fit for fgf brands will be innovative, collaborative, and focused on driving results.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and dynamics in a fast-paced environment
- Occasional travel to Canada and the US markets (<15%)
- Working with a diverse range of clients and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on driving results.
📈 Similar Roles Comparison
- This role is unique in its focus on the Foodservice distribution landscape and channel-specific strategies
- Compared to other Marketing Manager roles, this position requires a strong understanding of the Foodservice industry and distributor channels
- Career path comparison: This role offers opportunities for growth within the Marketing department or other areas of the business, with the potential to move into senior leadership positions
ASSUMPTION: This role is unique in its focus on the Foodservice distribution landscape and offers opportunities for growth and development within a dynamic and growing company.
📝 Sample Projects
- Developing and executing a media buy strategy for a new brand launch
- Managing the eCommerce operator experience for a major distributor website re-launch
- Conducting a competitor analysis and tracking report for a key brand
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does fgf brands support the professional development and growth of its employees?
- What are the biggest challenges facing the Foodservice Marketing team currently, and how can this role help address them?
- How does fgf brands measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
