Founding Marketer

📌 Core Information

🔹 Job Title: Founding Marketer

🔹 Company: daydream

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-31

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days/week in-office)

🚀 Job Overview

Key aspects of this role include:

• Owning the full inbound engine at daydream, driving revenue growth through content, community, and thought leadership.
• Collaborating closely with data science and product teams to translate internal research into public-facing content.
• Defining and evolving the narrative around daydream, positioning it as the go-to brand for generative engine optimization.
• Building and nurturing a community of modern growth marketers, especially those operating at the frontier of AI, content, and SEO.
• Creating high-quality courses that help teach the fundamentals of modern SEO, GEO, and AI-enabled growth.

ASSUMPTION: This role requires a strong strategic mindset, excellent writing skills, and a deep understanding of modern SEO and AI trends. The ideal candidate will be comfortable working in a fast-paced, ambiguous environment and building strategies from scratch.

📋 Key Responsibilities

✅ Own content marketing end-to-end, including written content, SEO education, and long-form thought leadership.

✅ Create high-quality courses that help teach the fundamentals of modern SEO, GEO, and AI-enabled growth.

✅ Build and nurture a community of modern growth marketers, especially those operating at the frontier of AI, content, and SEO.

✅ Collaborate closely with data science and product teams to translate internal research into public-facing content, case studies, and original insights.

✅ Define and evolve the narrative around daydream, cementing its position as the go-to brand for generative engine optimization.

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong communication skills. The ideal candidate will be able to manage multiple projects simultaneously and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 2-4 years of experience in content, brand, or growth marketing, with a proven track record of driving measurable pipeline through content.

Required Skills:

• Excellent writing and editing skills, with a strong product and audience POV.
• Strong familiarity with modern SEO and AI trends.
• Proven ability to build and execute content strategies from scratch.
• Experience with content management systems (CMS) and SEO tools.

Preferred Skills:

• Experience building courses or educational content.
• Familiarity with data analysis and visualization tools.
• Strong public speaking and presentation skills.

ASSUMPTION: Candidates with experience leading content or brand marketing in a high-growth B2B startup, a portfolio of writing or campaigns that drove measurable impact, and strong familiarity with modern SEO and AI trends will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year, plus generous equity in daydream. This range is based on industry standards for similar roles, experience levels, and locations, as well as the company's size and stage.

Benefits:

• Full medical, dental, and vision insurance coverage.
• Generous equity in daydream.

Working Hours: Full-time, with a hybrid work arrangement requiring 3 days per week in the San Francisco office.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's budget. The benefits listed are subject to change and may be subject to eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-enabled growth marketing services and software.

Company Size: 2-10 employees. As a small company, daydream offers a high degree of autonomy and the opportunity to make a significant impact on the business.

Founded: 2023. daydream is a relatively new company, providing an exciting opportunity to join a fast-growing startup and help shape its future.

Company Description:

• daydream builds growth marketing playbooks for the world’s fastest-growing companies.
• The company leverages a combination of AI-enabled services and software to execute SEO growth playbooks for clients.
• daydream aims to expand its capabilities across the entire growth marketing stack, encompassing all essential customer acquisition channels.

Company Specialties:

• AI-enabled growth marketing services and software.
• SEO growth playbooks for high-growth companies.
• Expansion into other essential customer acquisition channels.

Company Website: withdaydream.com

ASSUMPTION: daydream is a well-funded, early-stage startup with a strong focus on innovation and growth. The company's small size and fast-paced environment may appeal to candidates who thrive in dynamic, entrepreneurial settings.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-4 years of experience in content, brand, or growth marketing, looking to take on more responsibility and make a significant impact on a growing company.

Reporting Structure: The Founding Marketer will report directly to the CEO and Co-founder, Thenuka Karunaratne, and collaborate closely with the Head of Growth, Nicolás Cerdeira.

Work Arrangement: Hybrid, with 3 days per week required in the San Francisco office. This arrangement allows for flexibility while ensuring regular in-person collaboration and communication.

Growth Opportunities:

• As daydream grows, there will be opportunities for the Founding Marketer to take on additional responsibilities and advance their career within the company.
• The company's focus on innovation and expansion into new channels presents opportunities for the Founding Marketer to gain experience in new areas and develop their skills.
• The Founding Marketer will have the chance to shape the company's content strategy and make a lasting impact on its success.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on a fast-growing startup in the AI-enabled growth marketing space.

🌍 Location & Work Environment

Office Type: daydream's office is located in Hayes Valley, San Francisco, offering a vibrant and creative work environment in a central neighborhood.

Office Location(s): 598 Haight St, San Francisco, CA 94117, United States

Geographic Context:

• San Francisco is a major tech hub with a thriving startup ecosystem, providing ample opportunities for networking and professional growth.
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities.
• San Francisco's Mediterranean climate provides mild, wet winters and dry summers, with average temperatures ranging from 40°F to 70°F (4°C to 21°C) throughout the year.

Work Schedule: Full-time, with a hybrid work arrangement requiring 3 days per week in the office. The remaining days can be worked remotely, offering a balance between in-person collaboration and flexible work.

ASSUMPTION: daydream's office location in San Francisco provides easy access to public transportation, nearby amenities, and a dynamic urban environment that supports a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screen with the Head of Growth, Nicolás Cerdeira.
• On-site interview with the CEO and Co-founder, Thenuka Karunaratne, and Nicolás Cerdeira.
• Final round interview with additional team members.

Key Assessment Areas:

• Writing and editing skills, with a strong product and audience POV.
• Familiarity with modern SEO and AI trends.
• Ability to build and execute content strategies from scratch.
• Cultural fit and alignment with daydream's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of content you've created that drove measurable pipeline.
• Demonstrate your understanding of daydream's mission and how your skills and experience align with the company's goals.

ATS Keywords: Founding Marketer, Content Marketing, SEO, AI, Growth Marketing, Brand Marketing, Inbound Marketing, Strategy Development, High-Growth Startups, Educational Content, Programmatic SEO

ASSUMPTION: daydream's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values. The interview process may vary based on the candidate's qualifications and the company's needs.

🛠️ Tools & Technologies

• Content Management Systems (CMS): WordPress, HubSpot, or similar platforms.
• SEO Tools: SEMrush, Ahrefs, Moz, or similar tools.
• Data Analysis and Visualization Tools: Google Analytics, Tableau, or similar tools.
• Project Management Tools: Asana, Trello, or similar tools.

ASSUMPTION: The tools and technologies required for this role are standard in the content marketing and SEO industries. Candidates with experience in these tools will be well-positioned to succeed in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: daydream values pushing the boundaries of what's possible in growth marketing and AI.
• Collaboration: daydream fosters a culture of open communication, teamwork, and mutual respect.
• Customer Focus: daydream prioritizes understanding and meeting the needs of its clients.

Work Style:

• Fast-paced and dynamic, with a focus on execution and results.
• Data-driven and analytical, with a strong emphasis on measuring and optimizing performance.
• Entrepreneurial and adaptable, with a willingness to take on new challenges and learn continuously.

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable working with ambiguity?
• Are you excited about the intersection of AI, search, and growth, and do you have a strong desire to learn and stay up-to-date with the latest trends in these areas?
• Are you comfortable rolling up your sleeves to write a long-form post one day and crafting the overall content roadmap the next?

ASSUMPTION: daydream's culture is fast-paced, innovative, and collaborative, with a strong focus on execution and results. Candidates who are comfortable working in a dynamic, entrepreneurial environment and are excited about the intersection of AI, search, and growth will be well-suited to this role.

⚠️ Potential Challenges

• The Founding Marketer role is a high-visibility, high-impact position that requires strong leadership and strategic thinking. Candidates may face challenges in balancing the tactical execution of content marketing with the strategic development of daydream's narrative and community.
• daydream is a fast-growing startup, and the Founding Marketer may need to adapt to changes in the company's priorities, structure, and culture as it scales.
• The hybrid work arrangement may present challenges in maintaining productivity and collaboration when working remotely. Candidates must be self-motivated and able to manage their time effectively.
• San Francisco's cost of living is high, which may present financial challenges for some candidates.

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, impact, and innovation that it presents. Candidates who are strategic thinkers, strong communicators, and comfortable working in a dynamic, fast-paced environment will be well-positioned to succeed in this role.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, the Founding Marketer position at daydream offers a higher degree of autonomy, responsibility, and impact on the company's growth and success.
• daydream's focus on AI-enabled growth marketing sets it apart from more traditional marketing agencies and consultancies, providing candidates with the opportunity to work at the cutting edge of the industry.
• Career paths for the Founding Marketer may include advancing to a leadership role within daydream or transitioning to a similar role at another high-growth startup or AI-focused company.

ASSUMPTION: The Founding Marketer role at daydream is unique, offering candidates the opportunity to make a significant impact on a fast-growing startup in the AI-enabled growth marketing space. The role's responsibilities, required qualifications, and career growth opportunities are distinct from those of more traditional marketing roles.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for daydream, including a detailed content calendar, SEO optimization plan, and thought leadership roadmap.
• Creating a series of high-quality, in-depth courses on modern SEO, GEO, and AI-enabled growth, designed to educate and engage daydream's target audience.
• Building and nurturing a community of modern growth marketers through targeted outreach, events, and online forums, with a focus on fostering collaboration and knowledge-sharing.

ASSUMPTION: The sample projects listed above are illustrative of the types of initiatives the Founding Marketer may undertake to drive daydream's growth and success. The specific projects and priorities will evolve based on the company's needs and the Founding Marketer's unique skills and insights.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role fits into that plan?
• How does daydream differentiate itself from traditional marketing agencies and consultancies, and what unique opportunities does this present for the Founding Marketer?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will these evolve over time?
• How does daydream support the professional growth and development of its employees, and what opportunities exist for the Founding Marketer to advance their career within the company?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in and understanding of the role, company, and industry. It also provides an opportunity to assess the company's culture, values, and long-term prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of content you've created that drove measurable pipeline.
• Prepare a portfolio or examples of your work, showcasing your writing, editing, and content strategy skills.
• Follow up with the hiring manager, Thenuka Karunaratne, one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.