- Job Title: Founding Product Marketer
- Company: Endgame
- Location: San Francisco, California, United States
- Job Type: Full-Time
- Category: Technology, Information and Internet
- Date Posted: April 15, 2025
- Experience Level: 2-5 years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting Endgame's story and messaging strategy
- Developing and executing content marketing plans
- Building thought leadership and amplifying presence on LinkedIn
- Enabling go-to-market (GTM) motion and sales narratives
- Collaborating with cross-functional teams and founders
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as the product marketing function is still being established at Endgame.
📋 Key Responsibilities
- Craft and evolve Endgame's messaging architecture based on customer insights, competitive differentiation, and market trends
- Develop and maintain a strategic content engine, creating blog posts, newsletters, product updates, and customer stories
- Interview top sales leaders to create thought leadership content that builds Endgame's brand and grows its audience
- Drive Endgame's organic growth and thought leadership on LinkedIn, helping establish executives as go-to voices in the space
- Partner with sales to develop and test messaging with real-world feedback loops, refining competitive positioning and sales narratives
- Lead product launches and other marketing initiatives to drive awareness, trust, and adoption of Endgame's platform
ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration, with a strong focus on driving Endgame's brand and market positioning.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- Experience: 2-5 years of experience in product marketing, with a proven track record of success in early-stage companies
- Required Skills:
- Proven ability to craft compelling narratives and messaging frameworks
- Strong understanding of sales teams and sales enablement
- Experience with AI, ML, or similar technologies (a plus)
- Excellent communication, collaboration, and project management skills
- Ability to thrive in ambiguous environments and wear multiple hats
Preferred Skills:
- Experience with CRM and marketing automation tools
- Familiarity with sales intelligence platforms
- Strong analytical skills and data-driven mindset
ASSUMPTION: Candidates with experience in early-stage AI or ML companies growing an audience or community around their brand may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (based on experience and market rates for similar roles in San Francisco)
- Benefits:
- Competitive salary and equity
- 401k, health, dental, and vision insurance
- Flexible time off and paid parental leave
- Company offsites and annual learning stipend
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in San Francisco. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Endgame operates in the technology industry, specifically focusing on enterprise sales enablement and AI-driven sales intelligence
- Company Size: Endgame is a small startup with 11-50 employees, providing a dynamic and agile work environment
- Founded: 2021
- Company Description: Endgame helps enterprise sales teams build trust with buyers by providing a complete, real-time view of every account and contact. Their platform brings together data from various sources, enabling reps to approach every meeting with confidence and insight
- Company Specialties: Enterprise sales enablement, AI-driven sales intelligence, sales intelligence platforms
📊 Role Analysis
- Career Level: Mid-level to senior, with the opportunity to grow and shape the product marketing function at Endgame
- Reporting Structure: This role reports directly to the CEO and works closely with the COO and other cross-functional teams
- Work Arrangement: Remote OK, with flexible hours and a focus on results and impact
- Growth Opportunities: As Endgame grows, there will be opportunities for the Founding Product Marketer to take on additional responsibilities and potentially build a team around them
ASSUMPTION: This role offers significant growth potential as Endgame continues to expand and establish itself in the market.
🌍 Location & Work Environment
- Office Type: Remote-friendly, with the option to work from Endgame's San Francisco office
- Office Location(s): San Francisco, CA 94104, US
- Geographic Context: San Francisco is a major tech hub with a vibrant startup ecosystem, offering ample networking opportunities and access to top talent
- Work Schedule: Flexible, with a focus on results and impact rather than hours worked
ASSUMPTION: While this role is remote-friendly, working from the San Francisco office may provide additional networking and collaboration opportunities with the local tech community.
💼 Interview & Application Insights
- Typical Process: Online application → Phone screen → Take-home assignment → On-site interview → Final decision
- Key Assessment Areas: Messaging and content creation skills, strategic thinking, collaboration, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your product marketing, messaging, and content creation skills
- Showcase your understanding of Endgame's platform and its value proposition in your application materials
- Prepare examples of your past work that demonstrate your ability to craft compelling narratives and drive results
ATS Keywords: Product marketing, messaging strategy, content creation, thought leadership, sales enablement, brand building, market positioning, customer insight, competitive differentiation, narrative development, social media strategy, cross-functional communication, ambiguity management, audience growth, community building
ASSUMPTION: Endgame uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Sales intelligence platforms (e.g., LinkedIn Sales Navigator, DiscoverOrg)
- Content creation and project management tools (e.g., Asana, Trello, Google Workspace)
ASSUMPTION: The specific tools and technologies used at Endgame may evolve as the company grows and its needs change.
👔 Cultural Fit Considerations
- Company Values: Trust, human connection, and customer-centricity
- Work Style: Collaborative, agile, and results-driven, with a strong focus on cross-functional teamwork and communication
- Self-Assessment Questions:
- How do you balance narrative and nuance in your messaging and content creation efforts?
- How have you thrived in ambiguous environments, and what strategies do you use to manage uncertainty?
- How do you ensure that your content resonates with sales teams and translates technical product features into real-world value?
ASSUMPTION: Endgame values candidates who align with their company values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Working in a fast-paced, early-stage startup environment with evolving priorities and goals
- Balancing strategic planning with hands-on content creation and execution
- Building a brand and market presence in a competitive and rapidly changing market
ASSUMPTION: These challenges are inherent to working in a small, fast-growing startup and can be overcome with strong communication, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Product Marketing Manager (Early-Stage Startup): Similar responsibilities, but potentially less strategic focus and more tactical execution
- Content Marketing Manager (Tech Industry): Similar focus on content creation and strategy, but potentially less emphasis on market positioning and sales enablement
- Brand Marketing Manager (Enterprise): Similar focus on brand building and market positioning, but potentially more established processes and less ambiguity
ASSUMPTION: These roles share some similarities with the Founding Product Marketer role at Endgame, but each has its unique focus and requirements.
📝 Sample Projects
- Developing and executing a go-to-market (GTM) messaging framework for a new product feature
- Creating a thought leadership content series that establishes Endgame's executives as industry experts
- Leading a product launch campaign that drives awareness, trust, and adoption among enterprise sales teams
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and content-focused nature of the Founding Product Marketer role at Endgame.
❓ Key Questions to Ask During Interview
- How does Endgame plan to differentiate itself in the competitive enterprise sales enablement market?
- What are the key priorities for the Founding Product Marketer in their first 30, 60, and 90 days?
- How does Endgame support the professional development and growth of its employees?
- What is the company's approach to measuring and optimizing the performance of its marketing efforts?
ASSUMPTION: These questions can help you better understand Endgame's strategic vision, growth plans, and commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/endgame/295da6d5-bd4f-46dc-a028-ac8feee67343)
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your past work that demonstrate your ability to craft compelling narratives and drive results
- Follow up with Endgame after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
