Founding Product Marketer

📌 Core Information

🔹 Job Title: Founding Product Marketer

🔹 Company: Keeper

🔹 Location: New York City, New York, USA

🔹 Job Type: Full-Time (Remote)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (USA only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies to drive adoption and usage among bookkeepers and accountants.
• Creating engaging content (videos, copy, etc.) to tell Keeper's story and showcase its value proposition.
• Collaborating with cross-functional teams to define product positioning, messaging, and launch strategies.
• Conducting market research and analyzing competitive landscapes to inform marketing efforts.

ASSUMPTION: This role requires a high level of autonomy and creativity, as Keeper is still in its early stages and does not have established marketing processes.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies to drive adoption and usage among bookkeepers and accountants.

✅ Create engaging content (videos, copy, etc.) to tell Keeper's story and showcase its value proposition.

✅ Collaborate with cross-functional teams to define product positioning, messaging, and launch strategies.

✅ Conduct market research and analyze competitive landscapes to inform marketing efforts.

✅ Monitor and report on marketing campaign performance and make data-driven optimizations.

ASSUMPTION: This role may evolve over time as Keeper grows and its marketing needs change.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2+ years of experience in product marketing at a high-growth startup, or exceptional storytelling skills with relevant experience in a similar role.

Required Skills:

• Proven track record in product marketing, with a strong portfolio of successful campaigns.
• Excellent storytelling skills, with experience creating engaging content for various channels.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Familiarity with accounting and bookkeeping processes is a plus.

Preferred Skills:

• Experience working with remote teams.
• Familiarity with marketing automation tools and CRM systems.
• Basic video production skills (e.g., shooting, editing, and publishing videos).

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the target audience.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 per year (based on experience and market rates for similar roles in New York City).

Benefits:

• Competitive pay and equity
• Unlimited PTO
• 100% sponsored Health, dental, and vision insurance

Working Hours: Full-time (40 hours per week), with flexible hours and a remote work arrangement.

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in New York City and the company's size. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Keeper operates in the accounting and bookkeeping software industry, targeting bookkeepers and accountants who manage the books for startups and small businesses.

Company Size: Keeper is a small but rapidly growing startup with 11-50 employees, offering a dynamic and agile work environment.

Founded: Keeper was founded in 2021 and has raised $12M in funding from leading tech investors, including Y Combinator.

Company Description:

• Keeper is an all-in-one tool designed to help bookkeepers manage their work, communicate with clients, catch errors, and deliver reports.
• The platform aims to streamline bookkeeping processes and enable small business customers to make smarter strategic decisions.
• Keeper currently helps thousands of bookkeepers and accountants manage the books for startups and small businesses across the US.

Company Specialties:

• Accounting and bookkeeping software
• Small business financial management
• Error detection and reporting

Company Website: https://www.keepertax.com

ASSUMPTION: Keeper's focus on the accounting and bookkeeping industry may present unique marketing challenges and opportunities compared to more mainstream consumer products.

📊 Role Analysis

Career Level: This role is suitable for an early-career or mid-level product marketer looking to make a significant impact in a growing startup.

Reporting Structure: The Founding Product Marketer will report directly to the CEO and work closely with cross-functional teams, including product, sales, and customer success.

Work Arrangement: This role is remote and open to candidates based in the United States. While there is no specified office hours, the role requires regular communication and collaboration with the team during standard business hours.

Growth Opportunities:

• As Keeper grows, there will be opportunities for the Founding Product Marketer to take on additional responsibilities and potentially lead a team.
• The role offers exposure to various aspects of marketing, allowing the incumbent to develop a well-rounded skill set.
• Working at a startup provides ample opportunities for professional growth and learning.

ASSUMPTION: Given Keeper's rapid growth and small team, the Founding Product Marketer may have the opportunity to shape the company's marketing strategy and make a significant impact on its success.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work only)

Geographic Context:

• New York City is a major hub for finance, accounting, and technology industries, providing ample opportunities for networking and collaboration.
• The city offers a diverse range of cultural, recreational, and dining options.
• New York City has a competitive job market, with many opportunities for professional growth and development.

Work Schedule: Full-time (40 hours per week), with flexible hours and a remote work arrangement. The role may require occasional evening or weekend work to accommodate time zones and client needs.

ASSUMPTION: While the role is remote, the Founding Product Marketer may be expected to attend occasional in-person meetings or events as the company grows and expands its physical presence.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and assess cultural fit.
• Portfolio presentation or case study to showcase marketing skills and achievements.
• Final interview with the CEO to discuss the role's expectations, goals, and growth opportunities.

Key Assessment Areas:

• Portfolio and case studies demonstrating successful product marketing campaigns.
• Storytelling and content creation skills.
• Analytical skills and data-driven decision-making abilities.
• Cultural fit and alignment with Keeper's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and achievements, with a focus on storytelling and content creation.
• Prepare a portfolio or case study that showcases your ability to develop and execute successful product marketing campaigns.
• Be ready to discuss your familiarity with accounting and bookkeeping processes, as well as your understanding of Keeper's platform and target audience.

ATS Keywords: Product marketing, storytelling, video production, copywriting, marketing strategy, client communication, error detection, report generation, bookkeeping, accounting, small business, startup, remote work

ASSUMPTION: Keeper's hiring process may evolve as the company grows and its needs change. Applicants should regularly check the company's careers page for updates and new opportunities.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Video production software (e.g., iMovie, Adobe Premiere Pro)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Founding Product Marketer may be expected to learn and utilize new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Keeper prioritizes the needs and feedback of its users to inform product development and marketing strategies.
• Innovative: Keeper encourages creativity and continuous learning to stay ahead of industry trends and competitors.
• Collaborative: Keeper fosters a culture of teamwork and open communication to drive collective success.

Work Style:

• High-agency: Keeper values employees who are proactive, self-motivated, and able to work independently.
• Data-driven: Keeper uses data and analytics to inform decision-making and measure performance.
• Adaptable: Keeper operates in a dynamic and rapidly changing environment, requiring employees to be flexible and adaptable.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful product marketing campaigns?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you thrive in a dynamic and fast-paced startup environment, with a high degree of autonomy and responsibility?

ASSUMPTION: Keeper's small team and startup culture may require the Founding Product Marketer to wear multiple hats and take on responsibilities beyond their core role.

⚠️ Potential Challenges

• The Founding Product Marketer may face challenges in defining Keeper's marketing strategy, as the company is still in its early stages and does not have established processes or guidelines.
• Keeper's target audience of bookkeepers and accountants may present unique marketing challenges and opportunities compared to more mainstream consumer products.
• The role may require occasional evening or weekend work to accommodate time zones and client needs, which could impact work-life balance.
• The Founding Product Marketer may face competition from larger, more established accounting and bookkeeping software providers, as well as new entrants to the market.

ASSUMPTION: The Founding Product Marketer should be prepared to adapt to changing priorities and workloads as Keeper grows and evolves.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, the Founding Product Marketer will have the opportunity to shape Keeper's marketing strategy and make a significant impact on its success.
• Compared to other marketing roles in the accounting and bookkeeping industry, this position offers a unique blend of creativity, strategy, and data-driven decision-making.
• Career progression in this role may include taking on additional responsibilities, such as leading a marketing team or expanding into new markets, as Keeper grows and expands.

ASSUMPTION: As Keeper grows and its marketing needs change, the Founding Product Marketer may have the opportunity to transition into a leadership or management role within the company.

📝 Sample Projects

• Develop and execute a marketing campaign to launch a new feature or product update, targeting bookkeepers and accountants.
• Create a series of engaging videos or blog posts that showcase Keeper's value proposition and demonstrate its unique features and benefits.
• Conduct market research and analyze competitive landscapes to inform marketing strategies and identify opportunities for growth.

ASSUMPTION: The Founding Product Marketer should be prepared to take on a wide range of projects and responsibilities, as Keeper's marketing needs and priorities evolve over time.

❓ Key Questions to Ask During Interview

• How does Keeper plan to differentiate itself from other accounting and bookkeeping software providers in the market?
• What are the key priorities for the Founding Product Marketer in the first 90 days of the role?
• How does Keeper support the professional growth and development of its employees?
• What are the most significant marketing challenges and opportunities facing Keeper in the near term?
• How does Keeper measure the success of its marketing campaigns, and what key performance indicators (KPIs) will the Founding Product Marketer be responsible for tracking and optimizing?

ASSUMPTION: Applicants should use the interview process to assess their fit with Keeper's culture and values, as well as their understanding of the company's marketing goals and strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and achievements, with a focus on storytelling and content creation.
• Prepare a portfolio or case study that showcases your ability to develop and execute successful product marketing campaigns.
• Be ready to discuss your familiarity with accounting and bookkeeping processes, as well as your understanding of Keeper's platform and target audience.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.