Fractional Chief Marketing Officer (CMO)

📌 Core Information

🔹 Job Title: Fractional Chief Marketing Officer (CMO)

🔹 Company: MassMedia Marketing, Advertising, PR

🔹 Location: Remote (Las Vegas, NV preferred)

🔹 Job Type: Part-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a high-impact marketing and brand strategy
• Driving demand generation efforts and lead generation strategies
• Elevating the MassMedia brand through thought leadership and strategic initiatives
• Collaborating with the CEO and leadership team to achieve business growth goals
• Guiding and mentoring internal marketing team members

ASSUMPTION: This role requires a strategic, hands-on leader with deep agency or B2B marketing experience and a proven track record of fueling growth.

📋 Key Responsibilities

✅ Strategic Leadership: Develop and implement a high-impact marketing and brand strategy aligned with MassMedia’s growth goals. Serve as a strategic partner to the CEO, providing insight on market positioning, value proposition, and messaging. Translate company vision into compelling campaigns and initiatives that drive visibility and inbound interest.

✅ Lead Generation & Demand Creation: Architect and manage a lead generation strategy targeting decision-makers in key verticals. Oversee campaign development across paid, organic, social, and content channels. Support outreach strategies to nurture prospects and build a strong sales pipeline.

✅ Brand Building & Thought Leadership: Elevate the MassMedia brand through thought leadership, earned media, content marketing, and strategic events. Position the CEO and senior team as marketing industry thought leaders through speaking engagements, op-eds, and executive visibility opportunities. Collaborate with internal teams to build compelling case studies and pitch collateral.

✅ Team Collaboration & Oversight: Guide and mentor internal marketing team members (creative, digital, social) to execute against a unified vision. Lead regular strategy check-ins, provide direction on initiatives, and ensure execution aligns with KPIs. Recommend tools, systems, and resources needed to scale the marketing function efficiently.

✅ Measurement & Optimization: Define success metrics and regularly report on campaign performance and marketing ROI. Use data to guide decisions, optimize campaigns, and continuously improve lead generation and brand performance. Stay ahead of trends to keep the agency’s brand relevant and competitive.

ASSUMPTION: This role requires a strategic and analytical mindset, but also a hands-on, execution-oriented approach to marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years in marketing, with prior leadership in a CMO, VP of Marketing, or agency growth role. Proven experience driving growth in a professional services, agency, or B2B environment.

Required Skills:

• Expertise in full-funnel marketing, demand generation, and digital strategy
• Strong executive presence and communication skills
• Experience working in a fractional, remote, or consultancy model preferred
• Strategic and analytical, but also hands-on and execution-oriented

Preferred Skills:

• Experience in the advertising or PR industry
• Familiarity with the Las Vegas market

ASSUMPTION: Candidates with experience in agency or B2B marketing and a proven track record of driving growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (pro-rated for part-time), depending on experience and qualifications. ASSUMPTION: This range is based on industry standards for fractional CMO roles with similar experience requirements and location.

Benefits:

• Competitive salaries and opportunity for advancement
• Medical, dental, and vision plans for you and your family
• Retirement plan with company matching program
• Generous paid time off policy that increases each year
• Eleven paid holidays and paid birthday off
• Frequent company happy hours, events, and team-building activities
• Professional development opportunities

Working Hours: Approximately 32 hours per week, with flexibility to work remotely and set your own schedule. ASSUMPTION: This role requires a part-time commitment, but may occasionally demand more hours during peak periods.

📌 Applicant Insights

🔍 Company Context

Industry: MassMedia is a women-owned, digital-first media and PR agency specializing in integrated marketing, public relations, and creative services. They focus on reaching complex audiences and compelling them to take action, achieving long-term business growth and market leader status for their clients.

Company Size: MassMedia has 11-50 employees, providing a mid-sized agency environment where ideas are shared across all disciplines, and there are many opportunities for advancement.

Founded: 1997, with new leadership since 2019. MassMedia fosters a culture of trust and transparency and leans on each other to get the job done.

Company Description:

• Headquartered in Las Vegas, Nevada
• Focuses on award-winning campaigns for some of the region’s most recognized companies
• Offers a flexible work environment with many opportunities for advancement

Company Specialties:

• Public Relations
• Integrated Marketing
• Creative & Content Development
• Thought Leadership
• Crisis Communications
• Events
• Full-Service Digital Traditional Media
• Lead Generation & Customer Acquisition
• Campaign Dashboards & Automated Reporting
• Social Media Management

Company Website: http://www.massmediacc.com

ASSUMPTION: MassMedia's focus on digital-first marketing and integrated campaigns sets it apart in the industry, providing opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is a senior-level, strategic position reporting directly to the CEO. It offers the opportunity to shape MassMedia’s marketing and growth strategy and contribute to award-winning campaigns for top-tier brands.

Reporting Structure: The Fractional CMO will report directly to the CEO and work closely with the leadership team to architect and execute a marketing engine that positions MassMedia as the go-to partner for fast-growing brands wishing to scale nationwide.

Work Arrangement: This is a part-time, remote position with flexibility to work from anywhere, although a preference for Las Vegas, NV is noted.

Growth Opportunities:

• Potential for long-term partnership and growth within the company
• Contribute to award-winning campaigns for top-tier brands
• Thrive in an inclusive, collaborative, and growth-focused environment
• A high-energy, results-driven team culture that values creativity, collaboration, and accountability

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape MassMedia’s marketing strategy and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Remote, with a preference for candidates based in Las Vegas, NV.

Office Location(s): 2252 Pama Ln, Las Vegas, Nevada 89119, US (headquarters)

Geographic Context:

• Las Vegas, NV is a major market with a diverse range of industries and businesses
• The city offers a competitive job market and a lower cost of living compared to other major metropolitan areas
• MassMedia's remote work environment allows for flexibility and work-life balance

Work Schedule: Approximately 32 hours per week, with flexibility to set your own schedule. ASSUMPTION: This role requires a part-time commitment, but may occasionally demand more hours during peak periods.

ASSUMPTION: The remote work environment and flexible schedule offered by MassMedia provide an attractive work-life balance for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth interview with the CEO and/or other members of the leadership team
• Presentation or case study review, depending on the role
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with MassMedia's values

Application Tips:

• Highlight your experience driving growth and success in previous marketing roles
• Tailor your resume and cover letter to emphasize your strategic and analytical skills, as well as your hands-on, execution-oriented approach to marketing
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Research MassMedia's clients and industry to demonstrate your understanding of the company and its market

ATS Keywords: Fractional CMO, Marketing Strategy, Brand Positioning, Demand Generation, Lead Generation, Thought Leadership, Campaign Development, Team Collaboration, Marketing ROI, Full-Funnel Marketing, Digital Strategy, Executive Presence, Agency Experience, B2B Marketing

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their experience and skills in the areas outlined above to increase their chances of success in the application process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role will depend on MassMedia's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Accountability
• Excellence

Work Style:

• Results-driven
• Strategic and analytical
• Hands-on and execution-oriented
• Adaptable and flexible
• Strong communication and teamwork skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working remotely and managing your own schedule?
• Do you have experience leading teams and driving results in a marketing role?
• Are you passionate about staying up-to-date with the latest marketing trends and technologies?

ASSUMPTION: Candidates who align with MassMedia's values and work style, and who are comfortable working remotely, will be the best fit for this role.

⚠️ Potential Challenges

• Managing a remote team and maintaining productivity
• Balancing part-time work with other commitments or responsibilities
• Adapting to a new company culture and team dynamics
• Keeping up with the fast-paced, ever-changing marketing landscape

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Fractional CMO vs. Full-Time CMO: A fractional CMO role offers more flexibility and work-life balance but may have less influence on company strategy and decision-making
• Agency vs. In-House Marketing: Working in an agency environment provides exposure to a variety of clients and industries, while in-house marketing offers more focus and long-term strategy development
• B2B vs. B2C Marketing: B2B marketing often requires a more strategic and analytical approach, while B2C marketing may be more focused on creative and emotional storytelling

ASSUMPTION: Candidates should consider their preferences and strengths when comparing similar roles and deciding which path to pursue.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch
• Conducting market research and competitive analysis to inform brand positioning and messaging
• Managing a team to create and execute a series of targeted demand generation campaigns
• Collaborating with the CEO and leadership team to create thought leadership content and secure speaking engagements

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of initiatives they might work on in this role, but the specific projects will depend on MassMedia's current priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does MassMedia support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible scheduling?
• How does MassMedia measure the success of its marketing campaigns and initiatives?
• What are the biggest challenges facing MassMedia's marketing efforts, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, as well as to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience and skills in strategic marketing, demand generation, and team leadership
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Research MassMedia's clients and industry to demonstrate your understanding of the company and its market
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.