Fractional Chief Marketing Officer (CMO)

📌 Core Information

🔹 Job Title: Fractional Chief Marketing Officer (CMO)

🔹 Company: Herbal Goodness

🔹 Location: McKinney, Texas (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to accelerate brand growth and revenue
• Driving D2C sales through e-commerce platforms and B2B retail partnerships
• Leading brand development and positioning, ensuring alignment with Herbal Goodness' core values and mission
• Designing and executing digital marketing strategies across various channels
• Providing leadership in planning and delivering major marketing initiatives

ASSUMPTION: This role requires a strategic and creative thinker with a strong background in digital marketing and e-commerce to drive growth across multiple channels.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to accelerate brand growth and revenue, with an emphasis on driving D2C sales through e-commerce platforms and B2B retail partnerships

✅ Lead brand development and positioning, ensuring alignment with Herbal Goodness' core values and mission

✅ Design and execute comprehensive digital marketing strategies across email, social media, SEO, and paid ads (Facebook, Instagram, Google Ads, etc.)

✅ Provide leadership in planning and delivering major marketing initiatives, including new product launches, seasonal campaigns, and brand awareness efforts

✅ Establish and track marketing KPIs to measure success, continuously optimizing and adjusting campaigns for maximum impact and return on investment

✅ Oversee the deployment of the GHL CRM system, ensuring seamless integration of marketing automation workflows, email campaigns, and customer segmentation strategies

✅ Supervise and manage external paid advertising agencies, ensuring that campaigns are effectively executed, optimized, and aligned with business goals

✅ Monitor paid advertising performance across platforms and drive ROI-positive outcomes for each channel

✅ Work closely with the creative team to ensure consistent, high-quality marketing collateral, including content, ads, social media posts, and email templates

✅ Drive B2B retail strategy, focusing on expanding the company's presence in health food stores, co-ops, pharmacies, and major retailers like Walgreens, CVS Health, and Whole Foods

✅ Support partnerships with wholesale accounts and distribution channels to enhance brand reach and increase retail sales

✅ Develop targeted marketing campaigns to grow relationships with potential retail partners and customers, and manage day-to-day marketing for retail promotions

✅ Ensure that product positioning, messaging, and marketing collateral align with retail partners’ needs and requirements

✅ Collaborate closely with the CEO and executive team to align marketing strategies with overall business goals, brand vision, and growth objectives

✅ Work alongside sales and product teams to refine product messaging and develop strategies that drive sales conversions across digital and physical retail channels

✅ Provide regular reports and insights to leadership on campaign performance, metrics, and overall marketing effectiveness

✅ Lead and coordinate internal marketing teams and external agencies to ensure marketing efforts are executed effectively, efficiently, and aligned with the brand’s vision

✅ Build a cohesive marketing team by hiring, mentoring, and developing junior marketing staff when necessary

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive marketing efforts across multiple channels and teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience as a Chief Marketing Officer, Marketing Director, or senior marketing leader in an e-commerce, CPG, or B2B industry with at least 5-7 years of experience

Required Skills:

• Proven experience in digital marketing, brand development, paid advertising, and CRM management
• Strong knowledge of e-commerce and D2C strategies
• Experience with B2B marketing and retail partnerships
• Exceptional communication skills and the ability to influence cross-functional teams, vendors, and external partners
• Ability to work in a fast-paced, dynamic environment, be adaptable to changing priorities, and meet deadlines
• Strong analytical and strategic thinking skills to drive data-driven decisions, including proficiency in Google Analytics, reporting, and performance tracking
• Strong creative and problem-solving skills, with the ability to deliver innovative and impactful campaigns

Preferred Skills:

• Experience working with multinational and diverse teams
• Strong experience in budget management and resource allocation for marketing campaigns
• Prior experience in the wellness, herbal, or natural products industry

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital strategies and e-commerce, to be successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Fractional CMO role with 5-10 years of experience)

Benefits:

• Flexible remote work
• Growth opportunities
• Learning opportunities
• Career advancement
• Performance-based bonuses and incentives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Fractional CMO role with the given experience level. The benefits listed are based on the company's description and may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 11-50 employees (Small to mid-sized company, offering a more personal work environment with opportunities for growth and impact)

Founded: 2013 (Established company with a history of growth and success)

Company Description:

• Herbal Goodness is a premium superfood and super herb plant-based apothecary, focusing on holistic health and social impact
• The company offers a wide range of products, including supplements, extracts, teas, smoothies, and keto powders and blends, with unique, nutrient-dense ingredients
• Herbal Goodness is committed to quality, sustainability, and making a positive impact through its business practices

Company Specialties:

• Health and Wellness
• Natural Supplements
• Organic Papaya Leaf Tea and Papaya Leaf Extract Supplements
• Healthy drinks and foods
• Papaya health supplements and herbal tea
• Paw paw twig cell regulation
• Fitness
• Organic farming
• Graviola
• Guava
• Superfruit
• Superfood
• Keto
• Paleo
• Soursop
• Healthy recipes
• Nutrition
• Wellness
• Holistic
• Naturopathic
• Health store
• Nutritional supplements
• Gym
• Spa
• Chiropractor
• Herbal supplement
• Teas
• Health drink
• Smoothie
• Health
• And organic products

Company Website: http://www.herbalgoodnessco.com

ASSUMPTION: Herbal Goodness is a mission-driven company focused on holistic health and social impact, offering a unique opportunity for candidates to make a positive impact through their work.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the CEO and working closely with the executive team

Reporting Structure: This role will lead and coordinate internal marketing teams and external agencies, with no direct reports initially but with the potential to build a team over time

Work Arrangement: Remote OK, with flexible remote work options and opportunities for growth, learning, and career advancement

Growth Opportunities:

• Building and leading a marketing team
• Expanding the company's retail presence and e-commerce channels
• Driving brand awareness and customer acquisition through innovative marketing campaigns
• Contributing to the company's mission and social impact initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to build a team, expand the company's reach, and contribute to its mission and social impact initiatives.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's office in McKinney, Texas)

Office Location(s): 2150 S Central Expy, Ste 200, McKinney, Texas 75070, US

Geographic Context:

• McKinney, Texas is a suburb of Dallas-Fort Worth, offering a mix of urban and rural living with a growing population and a strong job market
• The area is known for its affordable housing, high-quality schools, and a variety of cultural and recreational activities
• The company's remote work option allows for flexibility in location, with the opportunity to work from anywhere with a reliable internet connection

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work option provides flexibility for candidates to live and work from anywhere, with the opportunity to visit the company's office in McKinney, Texas as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the CEO and/or other members of the executive team
• Final interview with the CEO and/or other key stakeholders
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and leadership
• Digital marketing expertise
• Brand development and positioning
• Paid advertising and CRM management
• B2B marketing and retail strategy
• Communication and collaboration skills
• Analytical and strategic thinking
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, digital marketing, and e-commerce experience
• Include specific examples of successful marketing campaigns you've led or contributed to, with clear results and metrics
• Demonstrate your understanding of the wellness and natural products industry, as well as the company's mission and values
• Prepare thoughtful questions about the company's growth plans, marketing strategies, and cultural fit to ask during the interview

ATS Keywords: Marketing Strategy, Digital Marketing, E-commerce, Brand Development, Paid Advertising, CRM Management, B2B Marketing, Retail Strategy, Marketing KPIs, Campaign Optimization, Team Leadership, Marketing Automation, Customer Segmentation, Wholesale Accounts, Distribution Channels, Retail Promotions, Product Positioning, Marketing Collateral, Executive Team Alignment, Sales and Product Teams, Marketing Effectiveness, Marketing Team Building

ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, digital marketing, and e-commerce experience, as well as their cultural fit and alignment with the company's mission and values.

🛠️ Tools & Technologies

• GHL CRM or similar platforms (HubSpot, Salesforce, etc.)
• Google Analytics
• Google Ads
• Facebook Ads
• Instagram Ads
• Email marketing automation tools
• Social media management tools (Hootsuite, Buffer, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The candidate should have experience with the listed tools and technologies, with a focus on GHL CRM or similar platforms, Google Analytics, and email marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Quality: Providing the highest quality products available, with a focus on organic, non-GMO ingredients and rigorous testing standards
• Sustainability: Supporting the environment and farmers through Fair Trade practices and sustainable business practices
• Impact: Making a positive impact through business for social good, supporting female empowerment initiatives, and providing scholarships to underprivileged girls across Africa

Work Style:

• Collaborative and team-oriented, with a focus on working closely with internal teams and external agencies to execute marketing efforts effectively and efficiently
• Adaptable and flexible, with the ability to work in a fast-paced, dynamic environment and adjust to changing priorities
• Data-driven and analytical, with a strong focus on tracking marketing KPIs and optimizing campaigns for maximum impact and return on investment
• Creative and innovative, with a passion for developing and executing impactful marketing campaigns

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful marketing strategies in a fast-paced, dynamic environment?
• Are you comfortable working with a diverse team, including internal marketing teams and external agencies, to execute marketing efforts effectively and efficiently?
• Do you have a strong analytical and strategic thinking background, with experience in tracking marketing KPIs and optimizing campaigns for maximum impact and return on investment?
• Are you passionate about developing and executing innovative marketing campaigns that drive brand awareness, customer acquisition, and revenue growth?
• Do you share Herbal Goodness' commitment to quality, sustainability, and making a positive impact through business for social good?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, ensuring they align with the company's mission and commitment to quality, sustainability, and social impact.

⚠️ Potential Challenges

• Balancing multiple marketing channels and initiatives simultaneously, requiring strong organizational and time management skills
• Working with external agencies and vendors to ensure effective execution and optimization of marketing campaigns
• Managing a tight marketing budget and allocating resources efficiently to maximize ROI
• Adapting to changing market conditions and consumer behaviors, requiring a strong understanding of the wellness and natural products industry
• Building and leading a marketing team, with the potential for growing pains and challenges in team dynamics and management

ASSUMPTION: Candidates should be prepared to face these challenges and have a proven track record of overcoming similar obstacles in previous roles.

📈 Similar Roles Comparison

• Fractional CMO vs. Full-time CMO: A fractional CMO role may offer more flexibility and work-life balance, but it may also come with less job security and fewer opportunities for career advancement within the company
• E-commerce vs. B2B marketing: This role requires a strong background in both e-commerce and B2B marketing, with a focus on driving sales and revenue growth across multiple channels
• Wellness and natural products industry: Candidates should have a strong understanding of the wellness and natural products industry, as well as the company's mission and values, to be successful in this role

ASSUMPTION: Candidates should carefully consider the differences between fractional and full-time CMO roles, as well as the unique requirements of the wellness and natural products industry, to ensure they are a good fit for this position.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive D2C sales through e-commerce platforms, including targeted email campaigns, social media ads, and SEO optimization
• Launching a new product line, including market research, branding, and marketing collateral development, as well as the execution of a successful launch campaign
• Expanding the company's retail presence, including market research, wholesale account management, and the development and execution of targeted retail promotions

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may be responsible for in this role, with a focus on driving brand awareness, customer acquisition, and revenue growth.

❓ Key Questions to Ask During Interview

• What are the company's growth plans for the next 1-3 years, and how does this role fit into those plans?
• How does the company measure marketing effectiveness, and what are the key KPIs used to track progress and success?
• What is the company's approach to working with external agencies and vendors, and how can I ensure effective collaboration and campaign optimization?
• How does the company support the professional development and growth of its marketing team members?
• What are the company's plans for expanding its retail presence, and how can I contribute to that growth?
• How does the company's commitment to quality, sustainability, and social impact influence its marketing strategies and initiatives?

ASSUMPTION: Candidates should prepare thoughtful questions about the company's growth plans, marketing strategies, and cultural fit to ask during the interview, demonstrating their interest in the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy, digital marketing, and e-commerce experience, with specific examples of successful campaigns you've led or contributed to
• Prepare thoughtful questions about the company's growth plans, marketing strategies, and cultural fit to ask during the interview
• If selected for an interview, be prepared to discuss your marketing strategy, digital marketing, and e-commerce experience in detail, as well as your cultural fit and alignment with the company's mission and values
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.