📌 Core Information
🔹 Job Title: Franchise Management & Marketing Associate
🔹 Company: Walmart
🔹 Location: CA Burbank Bldg. 700, Second Century, Tower 1
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting DC brand franchises (e.g., Batman, Superman, Wonder Woman)
- Developing and executing franchise strategies and marketing initiatives
- Managing relationships with licensees, retailers, and external agencies
- Creating presentation materials, pitch decks, and sizzle videos
- Acting as a project lead for high-impact co-licensing partnerships
ASSUMPTION: This role requires a proactive, organized individual with strong communication skills and a passion for the DC brand. Experience in franchise management and the entertainment industry is a plus.
📋 Key Responsibilities
✅ Review, route, and approve licensee and retailer marketing submissions for assigned properties
✅ Assist in executing franchise strategies and marketing initiatives for core franchises and individual properties
✅ Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials
✅ Assist with the acquisition, development, approval, and use of Theatrical and TV assets
✅ Assist in executing the social media content strategy and calendar across all platforms
✅ Obtain necessary internal, external, and third-party approvals for all GCP-driven marketing materials and assets
✅ Maintain Brand Assurance guidelines and ensure timely updates plus communication outward to applicable stakeholders
✅ Lead the comics re-use process for Global Consumer Products, clearing new artwork from DC comic books for use across product and marketing opportunities
✅ Act as the first point of contact for product development and brand-related questions
✅ Manage relationships with external agencies and vendors
✅ Solicit industry and competitive trend information from various teams and external sources
✅ Collect and submit updates to the Franchise Monthly Newsletter
ASSUMPTION: This role involves a high level of organization, multitasking, and attention to detail. Strong communication and project management skills are essential.
🎯 Required Qualifications
Education: Bachelor’s degree with coursework in business/marketing strongly preferred
Experience: Minimum 3 years marketing experience required, with 2+ years entertainment industry experience strongly preferred
Required Skills:
- Strong proficiency in Microsoft Word, Excel, and PowerPoint
- Knowledge of Photoshop and Illustrator is a plus
- Clear understanding of marketing principles
- Knowledge of digital platforms (YouTube, Instagram, TikTok), emerging technologies, and consumer trends is a plus
- Understanding of licensing preferred
- Strong written and oral communication skills
Preferred Skills:
- Franchise management experience
- Proficiency in Keynote
ASSUMPTION: While a degree in business/marketing is preferred, relevant experience and skills may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $47,466 - $88,150 per year
Benefits:
- Health Insurance Coverage
- Employee Wellness Program
- Life Insurance
- Disability Insurance
- Retirement Savings Plan
- Paid Holidays
- Sick Time
- Vacation
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual salaries will vary based on several factors, including external market data, internal equity, location, skill set, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on consumer products and entertainment licensing
Company Size: 10,001+ employees, offering a large, diverse work environment with numerous growth opportunities
Founded: 1962, with a rich history of innovation and customer focus
Company Description:
- Walmart is a global retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores
- The company is known for its everyday low prices and wide variety of products, including electronics, clothing, home goods, and groceries
- Walmart's Global Consumer Products division focuses on licensing and merchandising for various entertainment properties
Company Specialties:
- Retail operations and management
- Supply chain and logistics
- Merchandising and marketing
- Technology and eCommerce
- Health and wellness
Company Website: corporate.walmart.com
ASSUMPTION: Walmart's extensive resources and global reach provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the Global Consumer Products division
Reporting Structure: This role reports directly to the Global Franchise Management & Marketing team within Warner Bros. Discovery Global Consumer Products
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements depending on business needs and team dynamics
Growth Opportunities:
- Expanding knowledge of the DC brand and its franchises
- Gaining experience in franchise management and marketing
- Developing skills in project management, relationship management, and data analysis
- Potential career progression to senior roles within the Global Consumer Products division
ASSUMPTION: This role offers a unique opportunity to work with iconic entertainment properties and gain valuable experience in franchise management and marketing.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork
Office Location(s): CA Burbank Bldg. 700, Second Century, Tower 1
Geographic Context:
- Burbank, California, is a vibrant city known for its entertainment industry and diverse cultural scene
- The office is located near various amenities, including restaurants, shops, and public transportation
- The region offers a mix of urban and suburban living options, with easy access to beaches, mountains, and other recreational activities
Work Schedule: Full-time, with a standard workweek of Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs and team dynamics
ASSUMPTION: The Burbank office provides a dynamic work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the Global Franchise Management & Marketing team
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing and franchise management skills
- Communication and presentation abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Walmart's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and franchise management experience
- Demonstrate your passion for the DC brand and understanding of its franchises
- Prepare examples of marketing campaigns or projects you've worked on, showcasing your creativity and strategic thinking
ATS Keywords: Marketing, franchise management, DC brand, Warner Bros. Discovery, Global Consumer Products, brand assurance, licensing, retail, entertainment
ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Keynote (preferred)
- Photoshop and Illustrator (preferred)
- Social media platforms (YouTube, Instagram, TikTok)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Respect for the individual
- Strive for excellence
- Act with integrity
- Never rest on the status quo
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Creative and innovative
- Data-driven and analytical
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you successfully managed a high-impact project with tight deadlines?
- How do you approach problem-solving and troubleshooting in a fast-paced environment?
- Can you describe a situation where you had to adapt to a significant change in plans or priorities?
ASSUMPTION: Walmart values candidates who are passionate about their work, committed to customer focus, and dedicated to continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders, including licensees, retailers, and external agencies
- Balancing creative ideation with data-driven decision-making
- Adapting to changes in priorities or business needs
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on the DC brand and its franchises within the retail and entertainment licensing industries
- Compared to other franchise management roles, this position offers a high level of responsibility and autonomy, with the opportunity to work with iconic entertainment properties
- Career progression in this role may lead to senior positions within the Global Consumer Products division, with potential opportunities in marketing, licensing, or brand management
ASSUMPTION: This role offers a unique blend of marketing, franchise management, and entertainment industry experience, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing a comprehensive marketing strategy for the upcoming Superman film release, including social media campaigns, promotional materials, and retail activations
- Creating a go-to-market strategy for the Supergirl film, including branding materials and pitching the project to prospective global licensees and retailers
- Acting as a project lead for a high-impact co-licensing partnership between the DC brand and another entertainment IP, overseeing the execution of activations on a global scale
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to hands-on execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Franchise Management & Marketing team?
- How does this role fit into the broader organization of Warner Bros. Discovery Global Consumer Products?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Walmart support the professional development and growth of its employees?
- What are the most rewarding aspects of working on the DC brand and its franchises?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Walmart Careers website
- Tailor your resume and cover letter to highlight your marketing and franchise management experience, as well as your passion for the DC brand
- Prepare examples of marketing campaigns or projects you've worked on, showcasing your creativity and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
