Franchise & Retail Marketing Manager

📌 Core Information

🔹 Job Title: Franchise & Retail Marketing Manager

🔹 Company: NBCUniversal

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Activating global franchise strategies at a market level
• Managing events such as tradeshows and consumer-facing events
• Developing and executing digital and retail programs
• Collaborating with cross-functional teams and stakeholders
• Working with key accounts to maximize value at the point of sale

ASSUMPTION: This role requires a strong understanding of both retail and digital marketing, as well as excellent communication and interpersonal skills.

📋 Key Responsibilities

✅ Franchise Marketing: Develop and execute territory-specific franchise marketing activations, create cross-divisional support programs, manage brand websites and SNS accounts, review licensee marketing submissions, and more.

✅ Events Marketing: Support the Senior Director in overseeing event presentation support and coordination, conceptualize and organize events, manage invitation and RSVP process, and ensure event needs are met.

✅ Retail Marketing: Manage relationships with key retail accounts, develop retail marketing programs, maintain a catalogue of competitors' retail programs, and proactively conceptualize cross-promotions.

✅ Retail Planning & Execution: Identify core retail marketing concepts, coordinate with global marketing teams, create sales and marketing materials, and organize meetings with retailers.

✅ Post Analysis: Maintain examples of best-in-class programs to help drive the planning process and close the loop.

ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in brand marketing, retail/digital/trade marketing, or promotions

Required Skills:

• Excellent presentation skills
• Comprehensive experience with retail/digital/trade marketing
• Deep knowledge of retail business and consumer products
• Experience in digital marketing, including creative direction and SNS management
• Strong communication and interpersonal skills
• Ability to collaborate and communicate effectively with various stakeholders
• Ability to travel as needed
• Strong English skills (written and verbal)

Preferred Skills:

• Proven record of working cross-functionally with colleagues
• Ability to identify key priorities within a heavy workload
• Strong interest in entertainment contents/characters and their business
• Intellectual strength and creative thinking
• Sense of humor and practical attitude
• Personable and outgoing personality
• Proactive and resourceful

ASSUMPTION: Candidates with experience in the entertainment industry or working with entertainment properties will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for mid-senior level marketing roles in Tokyo)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee discounts on NBCUniversal products and services
• Tuition reimbursement

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees (Large enterprise)

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC.

Company Description:

• NBCUniversal is one of the world's leading media and entertainment companies.
• It creates and distributes world-class content across its portfolio of film, television, and streaming services, and brings its content to life through theme parks and consumer experiences.
• The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock.

Company Specialties:

• Content creation and distribution
• Theme park operations
• Consumer products and experiences
• News and information services

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal is a large, well-established company with a strong global presence in the entertainment industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Director, Franchise & Retail Marketing.

Work Arrangement: On-site, with some flexibility for remote work as needed.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department.
• Opportunities to work on high-profile projects and events.
• Possibility to transition into a global role within the company.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile projects and events, and advance within the marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Tokyo, Japan

Office Location(s): 2-5-1 Atago, Minato-ku, Atago Green Hills Mori Tower, Tokyo, Japan

Geographic Context:

• Tokyo is the capital city of Japan and the most populous metropolitan area in the world.
• The office is located in the Minato ward, a central district known for its business and entertainment hubs.
• The area offers easy access to public transportation, shopping, dining, and cultural attractions.

Work Schedule: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The office environment is modern, collaborative, and centrally located, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing and retail/digital/trade marketing experience
• Presentation and communication skills
• Collaboration and stakeholder management skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and retail/digital/trade marketing experience.
• Demonstrate your understanding of the entertainment industry and NBCUniversal's brands.
• Prepare examples of successful marketing campaigns or projects you've worked on in the past.
• Be ready to discuss your long-term career goals and how this role fits into your plans.

ATS Keywords: Brand Marketing, Retail Marketing, Digital Marketing, Franchise Marketing, Event Management, Stakeholder Management, Cross-Functional Teamwork, Consumer Products, Entertainment Industry

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing marketing and retail/digital/trade marketing experience, as well as cultural fit and alignment with company values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Project management tools (Asana, Trello, JIRA)
• Marketing automation tools (HubSpot, Marketo, Pardot)
• Customer relationship management (CRM) software (Salesforce, HubSpot CRM, Zoho CRM)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Google Workspace, and various marketing and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Excellence: We strive to be the best in everything we do.
• Innovation: We embrace change and continuously seek new ways to improve.
• Collaboration: We work together to achieve our goals.
• Integrity: We act with honesty and integrity in all our interactions.
• Inclusion: We foster an inclusive environment where everyone feels valued and respected.

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and open to change
• Creative and innovative

Self-Assessment Questions:

• How do you align with NBCUniversal's values, particularly 'Excellence' and 'Innovation'?
• How do you approach working collaboratively with cross-functional teams and stakeholders?
• How do you handle working in a fast-paced, dynamic environment?

ASSUMPTION: NBCUniversal values candidates who demonstrate a strong work ethic, a commitment to excellence, and the ability to work effectively in a collaborative, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders and managing expectations
• Adapting to changes in the market and industry trends
• Balancing the needs of global franchise strategies with local market requirements
• Managing a heavy workload and tight deadlines

ASSUMPTION: This role may present challenges related to managing multiple projects and priorities, working with diverse stakeholders, and adapting to changes in the market and industry trends.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on franchise and retail marketing, as well as its requirement for strong presentation and communication skills.
• In the entertainment industry, franchise and retail marketing roles often require a deep understanding of both retail and digital marketing, as well as strong communication and interpersonal skills.
• Career paths for franchise and retail marketing roles may vary depending on the specific company and industry, but often lead to senior marketing or management positions.

ASSUMPTION: This role is unique in its focus on franchise and retail marketing, but shares similarities with other marketing roles in the entertainment industry in terms of required skills and career paths.

📝 Sample Projects

• Developing and executing a marketing campaign for a new entertainment property launch
• Managing a retail event for a major entertainment brand
• Creating and implementing a digital marketing strategy for a franchise property

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from campaign development and execution to event management and digital marketing strategy.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for NBCUniversal's franchise properties?
• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other departments and teams within NBCUniversal?
• What opportunities are there for growth and development within this role and the marketing department?
• How does NBCUniversal support work-life balance for its employees?

ASSUMPTION: These questions are designed to help you understand the role's fit within the organization, its priorities and expectations, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NBCUniversal careers page
• Tailor your resume and cover letter to highlight relevant marketing and retail/digital/trade marketing experience, as well as your understanding of the entertainment industry and NBCUniversal's brands.
• Prepare examples of successful marketing campaigns or projects you've worked on in the past.
• Be ready to discuss your long-term career goals and how this role fits into your plans.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.