📌 Core Information
🔹 Job Title: Franchise Retail & Marketing Manager UK & IE (FTC)
🔹 Company: NBCUniversal
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Fixed-Term Contract (9 months)
🔹 Category: Marketing & Retail
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing franchise and retail marketing plans to achieve annual revenue targets
- Building and maintaining relationships with retailers and key licensees
- Activating global franchise strategies at a market level
- Implementing retail channel strategies to drive growth and consumer relevance
- Collaborating with other business units within NBCUniversal
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving revenue growth through effective marketing and relationship management.
📋 Key Responsibilities
✅ Franchise Marketing: Execute territory-specific franchise marketing activations, support cross-divisional symphony programs, inspire licensees and retailers, attend top-tier retail and licensee meetings, and manage mall/retail activations and costume character appearances.
✅ Retail Marketing: Own retail accounts, develop and maintain relationships with marketing and buyers, curate and execute sales-driving retail marketing programs, proactively conceptualize and develop cross-promotions, remain competitively aware, manage marketing partnerships, approve retail marketing submissions, provide comprehensive program recaps, and proactively drive new business retail opportunities.
ASSUMPTION: This role requires a strong understanding of both franchise and retail marketing, with the ability to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in brand marketing within licensing, retail, or trade marketing, ideally within an entertainment company
Required Skills:
- Brand marketing experience within licensing, retail, or trade marketing
- Strong relationship-building skills
- Proactive and tenacious approach
- Strong prioritization skills
- Ability to collaborate and communicate effectively with senior management, internal stakeholders, and colleagues
- Good communication and presentation skills
- Sales and negotiation skills
- Able to work in a matrix organization
- Creative problem solver
- Brand builder and commercial thinker
- Proven track record of hitting targets and delivering growth on a competitive landscape
Preferred Skills:
- Experience working with NBCUniversal's entertainment content
- Fluency in additional languages (e.g., Irish, Welsh)
ASSUMPTION: Given the fixed-term nature of the contract, candidates with relevant experience and a strong track record are preferred.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (pro-rated for the 9-month contract)
Benefits:
- Competitive benefits package
- Opportunity to work with world-class entertainment content
- Potential for growth and development within NBCUniversal
Working Hours: Full-time, 37.5 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United Kingdom.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Global), Medium-sized in the UK
Founded: NBCUniversal was founded in 2004, but its constituent parts have much longer histories.
Company Description:
- NBCUniversal is a leading media and entertainment company that creates, distributes, and brings to life world-class content across various platforms.
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock.
- NBCUniversal produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and has world-renowned theme parks and attractions through Universal Destinations & Experiences.
Company Specialties:
- Television production and distribution
- Film production and distribution
- Streaming services
- Theme parks and attractions
- News and sports broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, global company with a strong presence in the United Kingdom, offering opportunities for growth and development within the entertainment industry.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports to the Senior Manager, Consumer Products, UK & IE
Work Arrangement: On-site, with occasional travel to meet with retailers and licensees
Growth Opportunities:
- Potential for contract renewal or permanent position based on performance
- Opportunities to work on high-profile entertainment content and brands
- Possibility to progress within NBCUniversal's Consumer Products division or other business units
ASSUMPTION: This role offers opportunities for professional growth and development within the entertainment industry, with the potential for long-term career prospects at NBCUniversal.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): St. Giles High Street, London
Geographic Context:
- London is a major global city with a vibrant entertainment industry
- The office is located in Central London, close to public transportation and amenities
- The role may require occasional travel to other parts of the UK and Ireland
Work Schedule: Standard office hours, with flexibility for meetings and events
ASSUMPTION: The role is based in a dynamic and bustling city, offering a vibrant work environment and opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person interview at NBCUniversal's London office
- Final interview with the hiring manager
Key Assessment Areas:
- Marketing and retail strategy development
- Relationship-building and stakeholder management
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of NBCUniversal's entertainment content and brands
- Showcase your ability to develop and execute effective marketing strategies
ATS Keywords: Brand marketing, retail marketing, licensing, entertainment, NBCUniversal, franchise management, retail strategy, stakeholder management, communication, presentation, problem-solving
ASSUMPTION: NBCUniversal's recruitment process is thorough and competitive, with a focus on finding the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in standard office software and marketing automation tools, with the potential for using additional tools and technologies based on the specific needs of the projects.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Excellence
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with NBCUniversal's company values?
- How comfortable are you working in a dynamic, fast-paced environment?
- How do you approach building and maintaining relationships with stakeholders?
ASSUMPTION: NBCUniversal values candidates who are innovative, collaborative, and results-driven, with a strong work ethic and a passion for entertainment and media.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a matrix organization with complex reporting structures
- Adapting to a fast-paced and ever-changing entertainment industry
- Occasional travel and potential work on weekends or evenings for events and activations
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong organizational skills, adaptability, and a proactive approach to managing priorities and workload.
📈 Similar Roles Comparison
- This role is unique in its focus on both franchise and retail marketing within the entertainment industry
- Similar roles may include Brand Manager - Licensing, Retail Marketing Manager, or Franchise Marketing Manager, but with a focus on a specific aspect of the role
- Career progression may include roles such as Senior Manager, Consumer Products, or Director of Marketing, with a broader scope of responsibilities
ASSUMPTION: This role offers a unique blend of franchise and retail marketing experience, with opportunities for career growth and development within NBCUniversal.
📝 Sample Projects
- Developing and executing a marketing campaign for a new entertainment property launch
- Managing a retail activation event for an existing franchise, including logistics, promotions, and staffing
- Negotiating and securing a retail partnership to expand the reach of a key brand
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking and execution required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall Consumer Products strategy for NBCUniversal?
- What are the key priorities for the first 90 days in this role?
- How does NBCUniversal support the growth and development of its employees?
- What are the key challenges facing the Consumer Products division, and how can this role contribute to addressing them?
- How does NBCUniversal approach collaboration and communication across its various business units?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the company, and the industry, while also showcasing your interest in and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NBCUniversal careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing and retail strategies, as well as any relevant achievements or successes
- Be ready to discuss your approach to franchise and retail marketing, as well as your understanding of NBCUniversal's entertainment content and brands
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
