📌 Core Information
🔹 Job Title: Freelance Account Director, Social & Influencer Strategy
🔹 Company: Weber Shandwick
🔹 Location: Detroit, Michigan, United States
🔹 Job Type: Freelance
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading social media campaigns and integrating them into larger programs
- Educating clients and colleagues about emerging trends, platforms, and best practices
- Managing client's social media channels and providing strategic counsel
- Collaborating with internal teams to ensure client deliverables are met
- Supporting new business development efforts in pitch development and presentations
ASSUMPTION: This role requires a strong understanding of social media trends and the ability to manage multiple projects simultaneously. Candidates should have experience working with various teams and clients.
📋 Key Responsibilities
✅ Lead the development and implementation of social media campaigns integrating into larger paid, owned, and earned programs
✅ Educate clients and colleagues about emerging trends, platforms, and best practices
✅ Implement digital engagement campaigns for top-tier clients
✅ Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring, and content performance analytics and ongoing social strategy
✅ Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways
✅ Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed
✅ Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are met
✅ Support new business development efforts in pitch development and presentations
ASSUMPTION: The role involves a mix of client-facing and internal collaboration tasks, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 6-10 years in digital communications and marketing positions in roles focused on social media
Required Skills:
- Deep expertise in social media, including content formats, available ad targeting, and analytics capabilities
- Experience working closely with several types of teams such as creative, strategy, media planning, and PR
- Familiarity and comfort working with senior-level stakeholders and clients
- Ability to manage multiple projects at various stages simultaneously
- Ability to work in a fast-paced, highly collaborative, multi-disciplinary team
Preferred Skills:
- Experience supporting large clients or organizations driving innovative social media programs
- Keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industries
- Knowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clients
ASSUMPTION: Candidates should have a solid digital communications, marketing, or integrated communications background with experience across client campaigns.
💰 Compensation & Benefits
Salary Range: $70.00 - $70.00 per hour (Michigan salary range)
Benefits:
- Competitive benefits package (not specified)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on the provided information. Benefits and other compensation details may vary and are not specified in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: Not specified
Company Description:
- Weber Shandwick exists at the cross-section of modern health marketing and scientific communications
- Supports companies and brands at all stages of their development and lifecycle
- Creates meaningful science, insights, and programs to add value to the lives of those they're designed for
Company Specialties:
- Medical Education
- Public Relations
- Digital Communications
- Market Access
- Issues Management
- Corporate Health
- Public Health Education
Company Website: webershandwick.com
ASSUMPTION: Weber Shandwick is a global public relations firm with a strong focus on health and science communications.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the agency's senior leadership team
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to work on high-profile client campaigns and contribute to new business development
- Opportunity to collaborate with and learn from senior-level stakeholders and clients
- Possibility to grow within the agency and take on more responsibilities
ASSUMPTION: This role offers opportunities for professional growth and development within the agency.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): Detroit, Michigan, United States
Geographic Context:
- Detroit is the largest city in Michigan and the seat of Wayne County
- The city is known for its automotive industry and has a diverse cultural scene
- Detroit offers a mix of urban and suburban living options
Work Schedule: Full-time, Monday-Friday, with potential flexibility for remote work
ASSUMPTION: The work environment is fast-paced, collaborative, and multi-disciplinary, with a focus on client service and project management.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Social media expertise and knowledge of trends
- Project management skills and ability to manage multiple projects
- Communication and presentation skills
- Cultural fit and alignment with Weber Shandwick's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and relevant skills
- Prepare examples of social media campaigns you've led or contributed to
- Research Weber Shandwick and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Social media, digital communications, project management, client management, trend analysis, campaign development, strategy, public relations, marketing, communications
ASSUMPTION: The application process may vary, and candidates should be prepared to demonstrate their social media expertise and strategic thinking throughout the interviews.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc.)
- Social media management tools (Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite, etc.)
- Google Analytics
- Microsoft Excel and PowerPoint
ASSUMPTION: Candidates should be comfortable using a wide range of social media platforms and management tools, as well as Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Client-centric
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Client-focused and results-driven
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and platforms?
- Can you provide an example of a successful social media campaign you've led or contributed to?
- How do you prioritize and manage multiple projects simultaneously?
- How do you handle feedback and criticism, and how do you use it to improve your work?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Weber Shandwick's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Working with diverse teams and clients with varying expectations and needs
- Balancing client service and project management responsibilities
ASSUMPTION: This role may present challenges related to time management, adaptability, and communication skills.
📈 Similar Roles Comparison
- Compared to other social media roles, this position offers more strategic and client-facing responsibilities
- In the context of the communications industry, this role provides an opportunity to work on high-profile client campaigns and contribute to new business development
- Career-wise, this role can serve as a stepping stone to more senior-level positions within the agency or the broader communications industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a social media campaign for a pharmaceutical client to launch a new product
- Conducting a social media audit and providing strategic recommendations for a non-profit organization
- Managing a team of social media specialists to create and implement a content calendar for a B2B client
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the client(s) in the social media landscape, and how can this role address them?
- How does this role collaborate with other teams within the agency, such as creative, strategy, media planning, and PR?
- What opportunities are there for professional growth and development within the agency?
- How does Weber Shandwick support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Candidates should ask thoughtful and relevant questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media experience and relevant skills
- Prepare examples of social media campaigns you've led or contributed to
- Research Weber Shandwick and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
