📌 Core Information
🔹 Job Title: Freelance Account Director, Social & Influencer Strategy
🔹 Company: Circa - IPG DXTRA
🔹 Location: Detroit, Michigan, United States
🔹 Job Type: Freelance
🔹 Category: Marketing & Communications
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading social media campaigns and integrating them into larger paid, owned, and earned programs
- Educating clients and colleagues about emerging trends, platforms, and best practices
- Managing client social media channels and providing strategic counsel
- Collaborating with internal teams to ensure client deliverables are met
- Supporting new business development efforts in pitch development and presentations
ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as the ability to manage multiple projects simultaneously. Candidates should be comfortable working with senior-level stakeholders and clients.
📋 Key Responsibilities
✅ Lead the development and implementation of social media campaigns integrating into larger paid, owned, and earned programs
✅ Educate clients and colleagues about emerging trends, platforms, and best practices
✅ Implement digital engagement campaigns for top-tier clients
✅ Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring, and content performance analytics and ongoing social strategy
✅ Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways
✅ Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed
✅ Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met
✅ Support new business development efforts in pitch development and presentations
ASSUMPTION: This role requires a proactive and resourceful digital communicator who can work with various teams and provide sound digital counsel to clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 6-10 years in digital communications and marketing positions in roles focused on social media
Required Skills:
- Deep expertise in social media, including content formats, available ad targeting, and analytics capabilities
- Experience working closely with several types of teams such as creative, strategy, media planning, and PR
- Familiarity and comfort working with senior-level stakeholders and clients
- Ability to manage multiple projects at various stages simultaneously
- Ability to work in a fast-paced, highly collaborative, multi-disciplinary team
- Resilient mindset, deep curiosity, and a healthy sense of humor
Preferred Skills:
- Fluency in additional languages
- Experience working with specific industry clients (e.g., healthcare, tech, etc.)
ASSUMPTION: Candidates should have a solid digital communications background with a mix of experience across client campaigns. They should be excited about a range of industries and comfortable working with various types of clients.
💰 Compensation & Benefits
Salary Range: $70.00 - $70.00 per hour (Michigan salary range)
Benefits:
- Access to various IPG DXTRA benefits and resources
Working Hours: Full-time, on-site position with standard business hours
ASSUMPTION: The salary range provided is based on the Michigan market rate for a similar role. Benefits may vary based on the specific terms of the freelance agreement.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- IPG DXTRA is the world’s most diverse communications network, bringing experts in PR, branding, digital, experiential, influencer, and entertainment together to deliver creative, meaningful, and stand-out answers.
Company Specialties:
- Public Relations
- Branding
- Digital Marketing
- Experiential Marketing
- Influencer Marketing
- Entertainment Marketing
Company Website: http://www.ipgdxtrahealth.com
ASSUMPTION: IPG DXTRA is a large, global communications network with a diverse range of expertise and services. This role is part of their Circa division, focusing on social and influencer strategy.
📊 Role Analysis
Career Level: Mid-level to senior-level role, depending on experience
Reporting Structure: This role will work closely with senior and junior staff members across teams to provide sound digital counsel and manage day-to-day work
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Potential to work on high-profile client campaigns and gain exposure to various industries
- Opportunity to learn from and collaborate with experienced professionals across multiple disciplines
- Possibility to take on additional responsibilities and advance within the company
ASSUMPTION: This role offers the opportunity to work on a variety of client campaigns and collaborate with diverse teams, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: On-site, collaborative office environment
Office Location(s): Detroit, Michigan, United States
Geographic Context:
- Detroit is the largest city in Michigan and the seat of Wayne County
- The city is known for its rich history in the automobile industry and has a diverse cultural scene
- Detroit offers a mix of urban and suburban living options, with various neighborhoods to choose from
Work Schedule: Standard business hours, with the possibility of occasional overtime or weekend work for client projects
ASSUMPTION: Detroit offers a diverse and vibrant work environment, with a mix of urban and suburban living options. The work schedule may vary depending on client needs and project timelines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Social media expertise and knowledge of trends
- Project management skills and ability to manage multiple projects
- Client management and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and relevant skills
- Prepare examples of social media campaigns you've led or contributed to
- Research the company and industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Social media, digital communications, project management, client management, campaign development, influencer marketing, trend analysis, team collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the role and the company. Applicants should be prepared to demonstrate their social media expertise and provide examples of their work.
🛠️ Tools & Technologies
- Social media platforms (e.g., LinkedIn, Instagram, TikTok, etc.)
- Social media management tools (e.g., Hootsuite, Sprout Social, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Analytics tools (e.g., Google Analytics, social media analytics dashboards, etc.)
ASSUMPTION: This role requires a strong understanding of various social media platforms, as well as experience with social media management and analytics tools. Familiarity with project management tools is also essential.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Integrity
- Expertise
- Results-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on client success
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about social media trends and eager to learn new tools and platforms?
- Do you have strong project management skills and the ability to manage multiple projects simultaneously?
- Are you comfortable working with senior-level stakeholders and clients?
ASSUMPTION: IPG DXTRA values collaboration, creativity, and a results-driven work style. Candidates should be comfortable working in a fast-paced, dynamic environment and be open to learning and adapting to new tools and platforms.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, each with its own unique requirements and timelines
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing client management and project management responsibilities
- Working with various teams and stakeholders, each with their own priorities and expectations
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Social Media Strategist position, but with a greater focus on client management and campaign development
- Unlike other social media roles, this position requires a strong understanding of influencer marketing and the ability to integrate social media campaigns into larger paid, owned, and earned programs
- Career progression may include moving into a senior-level role, such as Social Media Director or Vice President of Social Media, with additional management and leadership responsibilities
ASSUMPTION: This role is unique in its focus on social and influencer strategy, requiring a strong understanding of both disciplines and the ability to integrate them into larger client campaigns.
📝 Sample Projects
- Developing and executing a social media campaign for a healthcare client, including content creation, paid media strategy, and performance analytics
- Conducting a social media audit and providing strategic recommendations for a tech client looking to improve their online presence
- Managing a team of junior social media specialists to execute a large-scale influencer marketing campaign for a consumer goods client
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign development and execution to strategic analysis and team management.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the client's social media presence, and how can this role address them?
- How does this role collaborate with other teams within the agency, such as creative, strategy, media planning, and PR?
- What opportunities are there for professional growth and development within this role and the agency?
- How does the agency support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These interview questions are designed to help candidates understand the specific needs and expectations of the role, as well as the company culture and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media experience and relevant skills
- Prepare examples of social media campaigns you've led or contributed to
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
