Freelance Content Writer

📌 Core Information

🔹 Job Title: Freelance Content Writer

🔹 Company: Siege Media

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Freelance

🔹 Category: Advertising Services

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Conducting keyword research to identify content opportunities for clients
• Writing comprehensive articles on various topics within specific industry verticals
• Adapting tone and complexity of content to speak to the correct audience
• Collaborating with design teams and providing guidance on design and UX best practices
• Working independently and managing multiple projects effectively

ASSUMPTION: This role requires a strong focus on SEO-driven content creation and project management skills. It is ideal for experienced content writers looking to work remotely and independently.

📋 Key Responsibilities

✅ Conduct keyword research to identify content opportunities for clients

✅ Write comprehensive articles on various topics within specific industry verticals with minimal supervision

✅ Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides

✅ Hit client SEO traffic goals month over month by creating content that ranks and/or generates organic links

✅ Periodically perform outreach to journalists/bloggers

✅ Have a firm grasp on writing effective titles for improved CTR and the press

✅ Nurture and develop relationships with writers, reporters, and web editors

✅ Demonstrate the ability to implement feedback from editors, clients, and teammates

✅ Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

ASSUMPTION: The role involves a high degree of independence and requires strong project management skills to handle multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree preferred but not required

Experience: 2-3 years of experience as a content writer (ideally published on reputable news sites or industry blogs)

Required Skills:

• Extensive knowledge of niche topics within the health, legal, finance, and/or tech industries
• Experience writing for the web, with a focus on digital content including long-form guides, how-tos, software/tool roundups, comparison posts, trend reports, and other thought leadership content
• Strong interpersonal skills, with ability to form productive working relationships in a remote environment
• Strong project management skills, with ability to handle multiple projects while still working effectively
• Ability to set priorities, meet deadlines, and work independently
• Close attention to detail and a heavy focus on creating quality content
• Proven ability to generate creative ideas that attract attention on the web

Preferred Skills:

• 4-year university degree
• Intermediary SEO knowledge with a working knowledge of SEO tools and how they can be used to improve client websites
• Experience collaborating with design teams and giving guidance on design and UX best practices

ASSUMPTION: While a degree is preferred, Siege Media values experience and proven skills over formal education. Candidates with relevant work experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 USD per year (based on industry standards for freelance content writers with 2-5 years of experience)

Benefits:

• Flexible work schedule
• Remote work environment
• Opportunities for growth and professional development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for freelance content writers with 2-5 years of experience. Actual compensation may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Siege Media operates in the Advertising Services industry, focusing on SEO, content marketing, and PR for growing brands.

Company Size: Siege Media is a mid-sized company with 51-200 employees, offering a national reach and remote work opportunities.

Founded: Siege Media was founded in 2012 and has since grown to become a nationally recognized brand, named to the Inc. 5000 list six times and one of Inc.'s "Best Places to Work" twice.

Company Description:

• Siege Media helps growing brands scale with SEO, content marketing, and PR services
• The company is 100% remote, with offices in San Diego, CA; Austin, TX; and New York, NY
• Siege Media works with some of the biggest and best brands on the web and has a national reach

Company Specialties:

• SEO and content marketing

Company Website: https://www.siegemedia.com

ASSUMPTION: Siege Media's remote-first culture and national reach provide opportunities for candidates to work with a diverse range of clients and collaborate with a distributed team.

📊 Role Analysis

Career Level: This role is suitable for experienced content writers looking to take the next step in their career, with opportunities for growth and professional development.

Reporting Structure: The Freelance Content Writer will report directly to the client or the client's account manager at Siege Media.

Work Arrangement: This is a remote, freelance position with a flexible work schedule. The candidate must be based in the United States.

Growth Opportunities:

• Expanding responsibilities and client base as the writer demonstrates their skills and expertise
• Potential full-time employment opportunities as the company grows

ASSUMPTION: This role offers a unique opportunity for experienced content writers to gain exposure to a wide range of industries and clients, while also developing their skills and growing their career.

🌍 Location & Work Environment

Office Type: Remote (100% remote work environment)

Office Location(s): Chicago, Illinois, United States

Geographic Context:

• Chicago, Illinois, United States

Work Schedule: Full-time (40 hours per week) with a flexible schedule

ASSUMPTION: The remote work environment allows for a flexible work schedule, enabling candidates to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Writing test or project assignment
• Final interview with the client or client's account manager

Key Assessment Areas:

• Writing samples and portfolio
• SEO knowledge and content strategy
• Project management skills
• Interpersonal skills and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio with at least 3 writing samples that demonstrate diversity in complexity within specific verticals
• Prepare for the writing test or project assignment by reviewing the job description and researching the company's clients and industry verticals
• Showcase your ability to adapt your writing style to different audiences and industries

ATS Keywords: Content Writing, SEO, Keyword Research, Project Management, Interpersonal Skills, Digital Content, Health Industry Knowledge, Legal Industry Knowledge, Finance Industry Knowledge, Tech Industry Knowledge, Attention to Detail, Creative Thinking, Relationship Building, Feedback Implementation, Outreach, Title Writing

ASSUMPTION: Applicants should focus on demonstrating their writing skills, industry knowledge, and ability to work independently and manage multiple projects in their application materials and interviews.

🛠️ Tools & Technologies

• Google Suite ( Docs, Sheets, Slides)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Proficiency in relevant tools and technologies is essential for this role, as the candidate will be expected to manage projects and collaborate with team members effectively.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Collaborative
• Adaptable
• Inclusive

Work Style:

• Remote-first and flexible
• Data-driven and analytical
• Creative and innovative
• Team-oriented and collaborative

Self-Assessment Questions:

• How do you approach adapting your writing style to meet the needs of different audiences and industries?
• Can you provide an example of a time when you successfully managed multiple projects simultaneously while maintaining high-quality work?
• How do you incorporate feedback from editors, clients, and teammates into your writing process?

ASSUMPTION: Applicants should carefully consider how their work style and values align with Siege Media's company culture and work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines independently
• Adapting to the unique requirements and styles of various clients
• Working remotely and maintaining productivity in a home office environment
• Staying up-to-date with industry trends and best practices in SEO and content marketing

ASSUMPTION: These challenges require strong project management skills, adaptability, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role differs from full-time content writer positions in that it offers more flexibility and independence, but may also require more self-motivation and time management
• Compared to other freelance content writer roles, this position offers opportunities to work with a diverse range of clients and collaborate with a national team
• Career paths for this role may include transitioning to a full-time position, specializing in a specific industry vertical, or becoming a freelance content writer with a focus on SEO and project management

ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path when evaluating this opportunity.

📝 Sample Projects

• Developing a comprehensive guide on a complex topic within the health industry, targeting both healthcare professionals and patients
• Creating a series of blog posts comparing different software tools within the tech industry, optimized for search engines and designed to generate organic links
• Writing a thought leadership piece on the future of finance, tailored to a specific audience and aligned with the client's brand voice and style guide

ASSUMPTION: These sample projects demonstrate the range of content creation and project management skills required for this role, as well as the need to adapt to different industries, audiences, and client requirements.

❓ Key Questions to Ask During Interview

• Can you describe the typical client base for this role and the industries they operate in?
• How does Siege Media support its freelance content writers in terms of resources, training, and collaboration?
• What are the most common challenges faced by freelance content writers at Siege Media, and how can I best prepare to address them?
• How does Siege Media measure the success of its freelance content writers, and what key performance indicators (KPIs) should I focus on?
• What opportunities are there for growth and professional development within this role, and how does Siege Media support its freelance content writers in their career progression?

ASSUMPTION: Asking these questions demonstrates the applicant's interest in the role, the company, and their long-term career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio with at least 3 writing samples that showcase your diversity in complexity within specific verticals
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.