📌 Core Information
🔹 Job Title: Freelance Copywriter
🔹 Company: Critical Mass
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Freelance
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Collaborating with creatives and strategists to bring concepts to life
- Working on one of the biggest and most famous brands in the world
- Interacting with account teams to understand business objectives and audience demographics
- Translating creative direction and copy points from creative briefs into engaging and effective copy concepts
ASSUMPTION: This role requires a strong understanding of the broader advertising industry and the ability to work well with various teams.
📋 Key Responsibilities
✅ Partner with designers, art directors, and creative directors to bring concepts to life
✅ Have the opportunity to work on one of the biggest and most famous brands in the world
✅ Interact with account teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain high standards of copywriting and exercise quality control
✅ Solve business problems in ways that no one else thinks to
ASSUMPTION: The role may involve tight deadlines and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 2-4 years of experience as a copywriter in an agency environment
Required Skills:
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
- Demonstrated communication skills and a meticulous eye for detail
- Love for creating and understanding of digital
Preferred Skills:
- Experience working with global brands
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience with global brands and language proficiency may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $54 - $64 USD per hour
Benefits:
- Opportunity to work with renowned brands
- Flexible work arrangement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for freelance copywriters with 2-4 years of experience in an agency environment.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- Critical Mass is a global agency providing full-service digital capabilities for the greatest brands on Earth
- They strive for connected digital ecosystems and unparalleled experiences through uncompromising design standards, relentless focus on customers, and powerful new technologies
- They work with renowned brands such as Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the advertising industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Creative Director or Copy Supervisor
Work Arrangement: Remote OK, with the opportunity to work on-site or hybrid, depending on project requirements
Growth Opportunities:
- Potential to work on diverse projects and brands
- Opportunity to learn from experienced creatives and strategists
- Possibility to take on more responsibilities and advance within the company
ASSUMPTION: Growth opportunities may vary depending on the individual's performance and the company's needs.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work available)
Office Location(s): Los Angeles, California, United States
Geographic Context:
- Los Angeles is a vibrant city with a diverse culture and a thriving entertainment industry
- The city offers a mix of urban and suburban living options
- Los Angeles has a Mediterranean climate, with mild, wet winters and hot, dry summers
Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours depending on project requirements
ASSUMPTION: The work environment may vary depending on the specific project and team the freelancer is working with.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Creative brief and portfolio review
- In-person or virtual interview with the Creative Director or Copy Supervisor
Key Assessment Areas:
- Writing skills and style
- Creativity and problem-solving abilities
- Understanding of the broader advertising industry
- Ability to work well with various teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your best work, including a variety of voices and styles
- Be ready to discuss your creative process and how you approach copywriting challenges
ATS Keywords: Copywriter, Advertising, Marketing, Creative, Brand, Concept, Collaboration, Strategy, Digital, Global Brands
ASSUMPTION: The application process may vary depending on the specific needs of the project and team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The tools and technologies required may vary depending on the specific project and team the freelancer is working with.
👔 Cultural Fit Considerations
Company Values:
- Uncompromising design standards
- Relentless focus on customers
- Ability to put powerful new technologies to work for clients
Work Style:
- Collaborative and team-oriented
- Focused on delivering high-quality work
- Adaptable and able to manage multiple projects simultaneously
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with various teams?
- Are you comfortable managing multiple projects simultaneously and meeting tight deadlines?
- Do you have a strong understanding of the broader advertising industry and the ability to work well with creatives and strategists?
ASSUMPTION: Critical Mass values individuals who are passionate about their work, collaborative, and committed to delivering high-quality results.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to different brand voices and styles for varied projects with diverse audiences
- Working remotely and maintaining effective communication with on-site teams
- Keeping up with industry trends and new technologies
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role differs from in-house copywriter positions in that it offers the opportunity to work with a diverse range of brands and projects
- Compared to other freelance copywriter roles, this position offers the chance to work with renowned global brands
- Career path comparison: This role can lead to senior copywriter, creative director, or account management positions within the agency or other related fields
ASSUMPTION: The specific career path may vary depending on the individual's skills, interests, and the company's needs.
📝 Sample Projects
- Developing a series of engaging and effective copy concepts for a global brand's digital campaign
- Collaborating with designers and art directors to bring a new product launch to life through compelling copy
- Working with the account team to understand business objectives and audience demographics, and translating that information into persuasive copy
ASSUMPTION: These sample projects are intended to illustrate the types of tasks the freelance copywriter may be asked to perform, but the specific projects may vary depending on the company's needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall creative strategy for the brand or project?
- What are the most important qualities and skills you're looking for in a freelance copywriter for this project?
- What opportunities are there for growth and development within the company or the specific project?
- How does the company support work-life balance for its freelance employees?
ASSUMPTION: These questions are intended to help the applicant better understand the role, the company, and the project they will be working on.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your best work, including a variety of voices and styles
- Be ready to discuss your creative process and how you approach copywriting challenges
- Follow up with the Critical Mass Talent Acquisition team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
