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Freelance Copywriter, 360 Campaigns

Trailer Park Group
Full-time
Remote
Worldwide
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Freelance Copywriter, 360 Campaigns

πŸ”Ή Company: Trailer Park Group

πŸ”Ή Location: West Hollywood, California (Remote)

πŸ”Ή Job Type: Freelance

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: April 12, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (West Coast, United States)

πŸš€ Job Overview

Key aspects of this role include:

  • Crafting copy and concepts for 360 campaigns across various channels
  • Collaborating with art directors, strategists, and project managers
  • Working fluidly across channels and platforms
  • Assisting teams with storyboarding, creative direction, and implementing feedback

ASSUMPTION: This role requires a high level of creativity, adaptability, and the ability to work well under pressure. The ideal candidate will have a strong portfolio showcasing their copywriting skills and a passion for video games.

πŸ“‹ Key Responsibilities

βœ… Concept and write for campaign-level 360 branding and messaging across various channels, including gameplay trailers, live-action videos, influencer marketing, social/digital, and more

βœ… Collaborate closely with art directors, strategists, and project managers to build out and plan the campaign

βœ… Work fluidly across channels and platforms

βœ… Assist teams with storyboarding, shot lists, and creative direction

βœ… Implement feedback received from internal and client teams

βœ… Proactively track, prioritize, organize, plan, and implement tasks

βœ… Establish and maintain positive and professional working relationships with staff, vendors, and clients

βœ… Perform other duties as assigned

ASSUMPTION: The responsibilities listed above are subject to change based on the specific needs of the project and the client.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)

Experience: 5+ years of experience working for a 360/integrated marketing agency, with a focus on copywriting

Required Skills:

  • Proven experience developing campaign-level ideation
  • Excellent communication and collaboration skills
  • Ability to handle multiple projects under tight deadlines
  • Strong organizational skills and attention to detail
  • Proven experience developing campaign-level ideation

Preferred Skills:

  • Experience writing copy for video game clients
  • Familiarity with gaming culture and trends
  • Experience working with a diverse team of creatives

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong portfolio showcasing their copywriting skills and a passion for video games.

πŸ’° Compensation & Benefits

Salary Range: $400 - $450 USD per day (paid via W2 payroll)

Benefits:

  • Opportunity to work with a global leader in entertainment marketing and content production
  • Flexible work arrangement (remote)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is for the daily rate and is paid via W2 payroll. Benefits may include health insurance, retirement plans, and other perks typically offered by a company of this size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 1994

Company Description:

  • Trailer Park Group is the industry leader in entertainment marketing and content production
  • Specializes in Streaming, Film, Gaming, Music, and Sports
  • Offers best-in-class creative, strategy, and production capabilities across its specialty studios

Company Specialties:

  • Entertainment Marketing
  • Content Production
  • Creative Services
  • Strategy and Planning

Company Website: http://www.trailerparkgroup.com

ASSUMPTION: Trailer Park Group is a well-established company with a strong reputation in the entertainment marketing industry. They offer a unique opportunity to work with a diverse range of clients and projects.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role will report directly to the Creative Director or similar role

Work Arrangement: Remote (West Coast, United States)

Growth Opportunities:

  • Potential to work on high-profile entertainment marketing campaigns
  • Opportunity to collaborate with a diverse team of creatives
  • Potential to transition to a full-time or permanent role, pending client needs and staffing plans

ASSUMPTION: This role offers a unique opportunity to work with a global leader in entertainment marketing and content production. The ideal candidate will have a strong portfolio showcasing their copywriting skills and a passion for video games.

🌍 Location & Work Environment

Office Type: Remote (West Coast, United States)

Office Location(s): West Hollywood, California

Geographic Context:

  • West Hollywood is a vibrant and diverse city located in the heart of Los Angeles
  • The city is known for its thriving arts and entertainment scene, as well as its proximity to major studios and production companies
  • The remote work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time (40 hours per week)

ASSUMPTION: The remote work arrangement allows for greater flexibility and a better work-life balance. However, the ideal candidate will be able to work effectively in a remote environment and manage their time accordingly.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess communication skills and cultural fit
  • Creative brief or test assignment to evaluate copywriting skills and campaign-level ideation
  • Final interview with the Creative Director or similar role to discuss the role and company culture in more detail

Key Assessment Areas:

  • Creativity and innovation in campaign-level ideation
  • Communication and collaboration skills
  • Ability to handle multiple projects under tight deadlines
  • Attention to detail and organizational skills

Application Tips:

  • Highlight your experience working on 360 or integrated marketing campaigns
  • Include a portfolio showcasing your copywriting skills and campaign-level ideation
  • Tailor your resume and cover letter to emphasize your passion for video games and relevant experience
  • Be prepared to discuss your creative process and how you approach campaign-level ideation

ATS Keywords: Copywriting, Campaign Development, Collaboration, Storyboarding, Creative Direction, Marketing, Advertising, Video Games, Integrated Campaigns, Project Management, Attention to Detail, Problem Solving, Adaptability, Organization, Communication, Creativity

ASSUMPTION: The application process for this role may vary depending on the specific needs of the project and the client. However, the ideal candidate will have a strong portfolio showcasing their copywriting skills and a passion for video games.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
  • Project management tools (Asana, Trello, Jira)
  • Communication and collaboration tools (Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the project and the client. However, the ideal candidate will have experience working with a variety of creative and project management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity and innovation
  • Collaboration and teamwork
  • Attention to detail and quality
  • Adaptability and flexibility

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Results-driven and deadline-focused
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you have a strong portfolio showcasing your copywriting skills and campaign-level ideation?
  • Are you comfortable working in a remote environment and managing your time effectively?
  • Do you have a passion for video games and a deep understanding of gaming culture and trends?
  • Are you able to handle multiple projects under tight deadlines and maintain a high level of creativity and innovation?

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their copywriting skills and a passion for video games. They will also be comfortable working in a remote environment and managing their time effectively.

⚠️ Potential Challenges

  • Handling multiple projects under tight deadlines
  • Working effectively in a remote environment
  • Managing feedback and implementing changes from internal and client teams
  • Keeping up with the latest trends and developments in the gaming industry

ASSUMPTION: The ideal candidate will be able to handle multiple projects under tight deadlines and work effectively in a remote environment. They will also be able to manage feedback and implement changes from internal and client teams.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to that of a Senior Copywriter or Creative Copywriter in an advertising or marketing agency
  • However, this role is focused specifically on 360 campaigns for video game clients
  • This role offers the opportunity to work with a global leader in entertainment marketing and content production

ASSUMPTION: This role is similar to that of a Senior Copywriter or Creative Copywriter in an advertising or marketing agency. However, this role is focused specifically on 360 campaigns for video game clients and offers the opportunity to work with a global leader in entertainment marketing and content production.

πŸ“ Sample Projects

  • Developing a 360 campaign for a new video game launch, including trailers, social media content, and in-game advertising
  • Creating a marketing campaign for a gaming convention or event, including promotional materials, signage, and giveaways
  • Writing copy for a gaming website or app, including product descriptions, user interface elements, and blog posts

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of campaigns and projects the ideal candidate may work on in this role. However, the specific projects and campaigns may vary depending on the needs of the client and the project.

❓ Key Questions to Ask During Interview

  • Can you describe the typical timeline for a 360 campaign from start to finish?
  • How does the creative team collaborate with the strategy and production teams on a 360 campaign?
  • What is the company's approach to working with video game clients and understanding gaming culture and trends?
  • How does the company support the professional development and growth of its freelance talent?
  • What is the company's policy on converting freelance roles to full-time or permanent positions?

ASSUMPTION: The key questions listed above are intended to provide a sense of the types of questions the ideal candidate may want to ask during the interview process. However, the specific questions may vary depending on the individual's unique background and experience.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare a portfolio showcasing your copywriting skills and campaign-level ideation
  • Tailor your resume and cover letter to emphasize your passion for video games and relevant experience
  • Be prepared to discuss your creative process and how you approach campaign-level ideation
  • Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.