📌 Core Information
🔹 Job Title: Freelance Copywriter
🔹 Company: Incubeta
🔹 Location: Cape Town, South Africa
🔹 Job Type: Contractor
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Cape Town office)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling copy for digital, social media, SEO content, and branded advertising campaigns
- Collaborating with the Creative Director and Art Director to develop creative concepts
- Attending client briefing sessions and presentations
- Ensuring copy aligns with brand guidelines, tone of voice, and client objectives
- Staying updated with industry trends, digital marketing best practices, and emerging platforms
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to adapt copy for various formats, platforms, and tone of voice. The ideal candidate will have experience working in a fast-paced environment and managing multiple projects.
📋 Key Responsibilities
✅ Crafting clear, engaging, and brand-aligned copy across all platforms
✅ Collaborating with the Creative Director and Art Director to develop creative concepts
✅ Attending client briefing sessions and presentations
✅ Ensuring copy aligns with brand guidelines, tone of voice, and client objectives
✅ Reviewing and refining copy to ensure accuracy, consistency, and quality
✅ Staying updated with industry trends, digital marketing best practices, and emerging platforms
ASSUMPTION: The responsibilities listed above are subject to change based on the specific needs of the client and the project at hand. The ideal candidate will be adaptable and able to take on additional responsibilities as needed.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 3+ years of experience in copywriting within a digital marketing or creative agency
Required Skills:
- Excellent command of English with exceptional writing, editing, and proofreading skills
- Experience in adapting content for different platforms and international markets
- Familiarity with SEO tools and dynamic creative would be useful
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
Preferred Skills:
- Experience working with a global client
- Fluency in additional languages
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: The salary range for this role is R250,000 - R350,000 per year (ZAR). This estimate is based on industry standards for mid-level copywriters in Cape Town, South Africa, and may vary depending on experience and performance.
Benefits:
- Opportunity to work with a large international client
- Exposure to a global team and diverse client base
- Competitive compensation package
- Potential for career growth and development within the company
Working Hours: Full-time position with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM). Overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and performance. Benefits may vary based on the candidate's employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Incubeta is a global marketing agency specializing in advertising services, with a focus on paid search, display advertising, social advertising, analytics, and digital marketing. They work with leading brands like L’Oreal, ING, M&S, Les Mills, and Hyundai to deliver sustainable growth through transformative strategies and award-winning execution.
Company Size: Incubeta has 501-1,000 employees globally, with offices in various regions worldwide. This size allows for a diverse range of opportunities and a global perspective while maintaining a collaborative and close-knit work environment.
Founded: Incubeta was founded in 2001 and has since grown to become a leading global marketing agency, empowering ambitious brands to outperform.
Company Description:
- Incubeta operates with offices in various regions worldwide, with a creative team structured as a “hub model” – a center of excellence for all things creative conceptualisation, strategy, execution, and delivery.
- The creative hub works closely with representatives and client owners from all over the network, with teams spread across the globe and a mix of in-office and virtual teams.
- Incubeta is committed to empowering brands to unlock sustainable growth by transforming complexity into clarity with creative, media, data, and tech.
Company Specialties:
- Paid Search
- Display Advertising
- Social Advertising
- Analytics
- DoubleClick Technology Partner
- Digital Marketing
- Performance Marketing
- Creative
- Google Partner
- Marketplace
- GA Platforms
- Digital Transformation
- and Digital Media
Company Website: incubeta.com
ASSUMPTION: Incubeta's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries and markets.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Freelance Copywriter will report directly to the Creative Director and collaborate with the Art Director, Traffic Managers, Creative Strategist, Designers, Ad Developers, and Client Servicing teams.
Work Arrangement: This role is based in Cape Town, South Africa, with the option to work remotely on a case-by-case basis, depending on project requirements and client needs.
Growth Opportunities:
- Exposure to a global team and diverse client base
- Potential for career growth and development within the company
- Opportunity to work with a large international client and contribute to high-profile campaigns
ASSUMPTION: The Freelance Copywriter role offers ample opportunities for professional growth and development, both within the company and through exposure to diverse clients and industries.
🌍 Location & Work Environment
Office Type: Incubeta's Cape Town office is located in the city center, offering a modern and collaborative work environment with easy access to public transportation and nearby amenities.
Office Location(s): 8th Floor – South Tower The Towers, 207 - 211 Old Street, Cape Town, Western Cape 8001, South Africa
Geographic Context:
- Cape Town is the second-largest city in South Africa and the capital of the Western Cape province.
- The city is known for its natural beauty, with Table Mountain as a prominent landmark and the Atlantic Ocean to the west.
- Cape Town offers a diverse cultural scene, with a vibrant arts and music community, as well as a variety of culinary experiences.
Work Schedule: Full-time position with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM). Overtime may be required to meet project deadlines.
ASSUMPTION: Cape Town's diverse cultural scene and natural beauty offer a unique and enriching work environment for the ideal candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Creative Director
- Portfolio review and creative challenge
- Final decision and offer
Key Assessment Areas:
- Creativity and writing skills
- Understanding of brand guidelines and tone of voice
- Adaptability and ability to work in a fast-paced environment
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your range and versatility as a copywriter
- Be prepared to discuss your creative process and how you approach adapting copy for different platforms and markets
- Research Incubeta and the client you will be working with to demonstrate your understanding of the company and its values
ATS Keywords: Copywriter, Digital Marketing, SEO, Advertising, Creative Concept Development, Brand Guidelines, Social Media, Project Management, Attention to Detail, Industry Trends, Emerging Platforms
ASSUMPTION: The application process for this role may vary based on the specific needs of the client and the project at hand. Applicants should be prepared to adapt their application materials and interview responses to suit the unique requirements of the role.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- SEO tools (e.g., Google Keyword Planner, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, Drupal, Joomla)
ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Incubeta empowers brands to unlock sustainable growth and transform complexity into clarity
- Collaboration: The creative hub works closely with representatives and client owners from all over the network, fostering a collaborative and inclusive work environment
- Creativity: Incubeta is committed to delivering transformative strategies and award-winning execution through creative conceptualisation, strategy, execution, and delivery
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented approach
- Adaptability and flexibility in response to changing client needs and market trends
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable adapting your writing style to suit different platforms, markets, and brand voices?
- Do you have a strong understanding of digital marketing best practices and emerging platforms?
ASSUMPTION: The ideal candidate will possess a strong work ethic, a collaborative mindset, and a willingness to adapt to the unique demands of the role and the company's values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting copy for different platforms, markets, and brand voices
- Working with a global client and diverse team, requiring strong communication and collaboration skills
- Keeping up with industry trends, digital marketing best practices, and emerging platforms
ASSUMPTION: The ideal candidate will be able to overcome these challenges through strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike in-house copywriter roles, this freelance position offers the opportunity to work with a diverse range of clients and projects
- Compared to agency copywriter roles, this position offers a more focused and dedicated approach to a single client, allowing for deeper brand immersion and a greater impact on campaign success
- Career progression in this role may involve transitioning to a full-time, in-house position with the client or moving into a senior copywriter or creative director role within Incubeta
ASSUMPTION: The unique nature of this freelance role offers a blend of agency and in-house experiences, providing a distinct set of opportunities and challenges for the ideal candidate.
📝 Sample Projects
- Developing a comprehensive brand voice guide for a global client, outlining tone, style, and language usage across various platforms and markets
- Crafting a series of engaging and on-brand social media campaigns to promote a new product launch, targeting multiple regions and languages
- Creating a suite of SEO-optimized blog posts and articles to improve organic search rankings and drive traffic to the client's website
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to adapt copy for different platforms, markets, and brand voices.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for this role and how it aligns with the client's brand guidelines and objectives?
- How does this role fit into the broader creative team structure, and what opportunities are there for collaboration and growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Incubeta support the professional development and growth of its freelance copywriters?
- What are the most challenging aspects of working with a global client, and how can I best prepare for them?
ASSUMPTION: The ideal candidate will use the interview process to gain a deeper understanding of the role, the company, and the client, and to demonstrate their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Incubeta job portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your range and versatility as a copywriter
- Be prepared to discuss your creative process and how you approach adapting copy for different platforms and markets
- Follow up with the hiring manager within two weeks of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
