Freelance Grafikdesigner inkl. Copywriting für E-Mail-Marketing / Klaviyo (m/w/d)

📌 Core Information

🔹 Job Title: Freelance Grafikdesigner inkl. Copywriting für E-Mail-Marketing / Klaviyo (m/w/d)

🔹 Company: Heimer Marketing GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Freelance

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating visually appealing graphics and copy for email marketing campaigns
• Managing email templates in Klaviyo
• Coordinating projects using Asana and Slack
• Working independently with a structured approach

ASSUMPTION: The role requires a good balance of creative and organizational skills, with a strong focus on email marketing and CRM systems.

📋 Key Responsibilities

✅ Grafikdesign: Create aesthetic and efficient graphics, pictures, and icons using tools like Photoshop or Canva

✅ Copywriting: Conceptualize texts for emails using our Chat GPT framework

✅ Klaviyo Management: Create and manage email templates in Klaviyo

✅ Project Coordination: Coordinate projects using Asana and Slack, ensuring timely delivery

ASSUMPTION: The role may require occasional overtime to meet project deadlines, typically ranging from 2 to 4 days per project.

🎯 Required Qualifications

Education: Not specified, but relevant experience is required

Experience: Proven experience in graphic design and copywriting, ideally with a structured approach using Asana

Required Skills:

• Graphic design skills (Photoshop, Canva, etc.)
• Copywriting skills
• Basic knowledge of email marketing and CRM systems
• Fluent in German (native level)

Preferred Skills:

• Experience with Klaviyo

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field (e.g., graphic design, marketing, or a related discipline) would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: €65 per processed email, with an initial volume of 5-10 emails per week, increasing as the onboarding process is completed

Benefits:

• Attractive compensation
• Comprehensive onboarding
• Flexible working hours

Working Hours: Flexible, with a focus on meeting project deadlines

ASSUMPTION: The salary range is estimated based on industry standards for freelance graphic designers and copywriters in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 2-10 employees

Founded: 2020

Company Description:

• Specializes in email marketing for e-commerce brands
• Offers a range of services, including concept development, copywriting, graphic design, technical setup, segmentation, A/B testing, data analysis, and optimization in Klaviyo
• Works with a diverse portfolio of clients, ranging from fashion and interior design to pet food, print media, and sports equipment manufacturers

Company Specialties:

• Email marketing strategy
• Email automation
• Segmentation and personalization

Company Website: www.heimer-marketing.de

ASSUMPTION: The company's focus on email marketing and e-commerce brands suggests a strong emphasis on data-driven strategies and customer engagement.

📊 Role Analysis

Career Level: Mid-level, with a focus on both creative and organizational skills

Reporting Structure: The role reports directly to the project manager or account manager, with regular communication via Asana and Slack

Work Arrangement: Remote, with flexible hours and a focus on meeting project deadlines

Growth Opportunities:

• Expanding skills in email marketing and CRM systems
• Potential for long-term collaboration and increased project volume

ASSUMPTION: The role offers opportunities for professional growth, particularly in the areas of email marketing and CRM systems.

🌍 Location & Work Environment

Office Type: Remote, with no physical office required

Office Location(s): Not applicable

Geographic Context:

• Germany, with a focus on the Hamburg area
• Remote work allows for flexibility in location

Work Schedule: Flexible, with a focus on meeting project deadlines

ASSUMPTION: The remote nature of the role allows for a high degree of flexibility in work hours and location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial phone or video call to discuss qualifications and expectations
• Project-based test or trial assignment
• Final decision and onboarding

Key Assessment Areas:

• Graphic design skills
• Copywriting skills
• Understanding of email marketing and CRM systems
• Ability to work independently and meet deadlines

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Include a portfolio or examples of your previous work
• Be prepared to discuss your approach to project management and meeting deadlines

ATS Keywords: Graphic Design, Copywriting, Email Marketing, Klaviyo, Asana, Slack, Remote, Freelance

ASSUMPTION: The application process may involve a project-based test or trial assignment to assess the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Photoshop or Canva (for graphic design)
• Chat GPT framework (for copywriting)
• Klaviyo (for email template management)
• Asana and Slack (for project coordination)

ASSUMPTION: The role may require the use of additional tools and technologies, depending on the specific needs of each project.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Organization
• Customer focus

Work Style:

• Independent
• Structured
• Results-driven

Self-Assessment Questions:

• How do you approach balancing creative and organizational tasks?
• How do you ensure you meet project deadlines when working remotely?
• How do you adapt your work style to fit the needs of different clients or projects?

ASSUMPTION: The company values a strong work ethic, with a focus on creativity, organization, and customer satisfaction.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the unique needs and preferences of each client
• Keeping up with industry trends and best practices in email marketing and CRM systems
• Ensuring consistent, high-quality work despite the flexible nature of the role

ASSUMPTION: The role may present challenges related to time management, client communication, and maintaining a high level of quality in a flexible work environment.

📈 Similar Roles Comparison

• Unlike traditional in-house roles, this position offers the flexibility and independence of freelance work
• Compared to other freelance roles, this position offers a focus on email marketing and CRM systems, with a strong emphasis on data-driven strategies and customer engagement
• Career progression may involve expanding skills in email marketing and CRM systems, or transitioning to a full-time, in-house role

ASSUMPTION: The role offers a unique blend of creative and organizational responsibilities, with a focus on email marketing and CRM systems.

📝 Sample Projects

• Creating a series of visually appealing graphics and corresponding copy for an email marketing campaign
• Managing email templates in Klaviyo for a client with a diverse product range
• Coordinating a project involving multiple stakeholders, with a tight deadline and high expectations for quality

ASSUMPTION: The role may involve a wide range of projects, with varying levels of complexity and scope.

❓ Key Questions to Ask During Interview

• How does the company support freelancers in terms of training and professional development?
• What are the typical project timelines and deadlines for this role?
• How does the company ensure consistent, high-quality work from freelancers?
• What are the opportunities for growth and expansion within the role?
• How does the company communicate and collaborate with remote workers?

ASSUMPTION: The interview process should focus on understanding the company's approach to supporting freelancers, as well as the specific expectations and requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio or examples of your previous work, showcasing your graphic design and copywriting abilities
• Follow up with the company one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.