Freelance Influencer Marketing Manager - US market - 100% remote

📌 Core Information

🔹 Job Title: Freelance Influencer Marketing Manager - US market - 100% remote

🔹 Company: Gotyu Underwear

🔹 Location: United States

🔹 Job Type: Full-time, Freelance

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Spearheading Gotyu's expansion into the US market through influencer marketing strategies
• Managing substantial monthly budgets to maximize ROI
• Cultivating relationships with top-tier US influencers
• Creating data-driven campaigns to drive brand awareness, engagement, and sales

ASSUMPTION: This role requires a high level of autonomy and strategic thinking to succeed in a remote, freelance capacity.

📋 Key Responsibilities

✅ Develop and implement comprehensive influencer marketing strategies tailored for the US market

✅ Manage substantial monthly budgets exceeding $150k to maximize ROI

✅ Cultivate and maintain relationships with top-tier US influencers, including collaborations with the market's top 10 personalities

✅ Create data-driven campaigns that drive measurable results in brand awareness, engagement, and sales

✅ Analyze campaign performance and provide actionable insights to optimize future strategies

ASSUMPTION: This role involves a high degree of independence and requires strong self-motivation and organization skills to manage multiple campaigns and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in performance-based influencer marketing within the US market, with a minimum of 5-10 years of experience

Required Skills:

• Expertise in performance-based influencer marketing campaigns
• Experience managing monthly budgets of $150,000+ for influencer campaigns
• Demonstrated success in collaborating with top 10 influencers in the US market
• Strong analytical skills with the ability to measure and report on campaign ROI
• In-depth understanding of US social media landscape and influencer trends
• Excellent communication and negotiation skills

Preferred Skills:

• Fluency in Spanish or another major US language
• Experience working with remote teams

ASSUMPTION: Given the remote nature of this role, strong communication skills and the ability to work independently are crucial for success.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior influencer marketing manager role in the US)

Benefits:

• Be Part of a Disruptive Force: Join one of Germany's most innovative and high-performing brands as we take on the US market
• Embrace Remote Work: Experience the future of work with our 100% remote setup
• Work-Life Balance: At Gotyu, we're committed to your well-being and fostering a healthy work-life balance
• Learn from the Best: Collaborate directly with our C-Level executives and surround yourself with A-players
• Make a Real Difference: Join a passionate team that's not just talking about change but making it happen
• Live the Brand: Immerse yourself in the Gotyu experience by testing our products and becoming a true ambassador for our mission

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results rather than strict working hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the US. The benefits listed are based on the company's description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, specializing in period underwear

Company Size: 2-10 employees (small, agile team with a flat hierarchy)

Founded: 2022 (relatively new, fast-growing company)

Company Description:

• Gotyu Underwear is a European brand expanding into the US market
• Focuses on empowering women during their periods through comfortable, absorbent underwear
• Committed to sustainability, feminism, and breaking societal expectations around periods

Company Specialties:

• Period absorbing underwear
• Influencer marketing
• Sustainable and ethical business practices

Company Website: https://www.gotyu-underwear.com/

ASSUMPTION: Gotyu Underwear is a progressive, mission-driven company that values authenticity, empowerment, and sustainability.

📊 Role Analysis

Career Level: Senior Influencer Marketing Manager

Reporting Structure: This role reports directly to the C-Level executives and works closely with the marketing team

Work Arrangement: 100% remote, with a focus on results and flexibility

Growth Opportunities:

• Potential to grow with the company as it expands into the US market
• Opportunities to learn from and collaborate with C-Level executives
• Possibility to take on additional responsibilities as the company grows

ASSUMPTION: This role offers significant growth potential as Gotyu Underwear expands its presence in the US market.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): United States (remote work allows for flexibility in location)

Geographic Context:

• US-based influencers and target audience
• Access to major influencer marketing platforms and tools
• Opportunity to work with diverse US-based influencers and brands

Work Schedule: Flexible, results-driven schedule with a focus on meeting campaign goals and deadlines

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss qualifications and fit for the role
• Case study or project presentation to demonstrate campaign strategy and execution skills
• Final interview with C-Level executives to discuss cultural fit and long-term vision

Key Assessment Areas:

• In-depth knowledge of US influencer marketing landscape
• Proven track record in managing large budgets and maximizing ROI
• Strong communication and negotiation skills
• Ability to work independently and manage multiple campaigns

Application Tips:

• Highlight your experience with US-based influencers and campaigns
• Include specific examples of successful influencer marketing strategies you've implemented
• Tailor your resume and cover letter to emphasize your fit for this remote, freelance role

ATS Keywords: Influencer Marketing, US Market, Campaign Management, Budget Management, Data Analysis, Relationship Building, Social Media Trends, Communication Skills, Negotiation Skills

ASSUMPTION: The application process may vary, and it's essential to stay up-to-date with the latest information on the company's career page or job listing.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Influencer marketing platforms (Upfluence, AspireIQ, etc.)
• Project management tools (Asana, Trello, etc.)
• Data analysis tools (Google Analytics, social media analytics, etc.)

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's preferred platforms and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Empowerment and self-love
• Sustainability and ethical business practices
• Authenticity and transparency

Work Style:

• Independent and self-motivated
• Results-driven and focused on meeting campaign goals
• Collaborative and open to feedback

Self-Assessment Questions:

• Do you align with Gotyu's mission to empower women and promote self-love?
• Are you comfortable working independently and managing multiple campaigns simultaneously?
• Do you thrive in a remote work environment and enjoy the flexibility it offers?

ASSUMPTION: Gotyu Underwear values candidates who are passionate about their mission, self-motivated, and comfortable working remotely.

⚠️ Potential Challenges

• Managing multiple campaigns and influencers simultaneously
• Adapting to the unique cultural and social media landscape of the US market
• Working effectively in a remote, freelance capacity with minimal supervision
• Keeping up with the fast-paced, ever-changing influencer marketing industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a deep understanding of the US influencer marketing landscape.

📈 Similar Roles Comparison

• Unlike traditional in-house roles, this position offers the flexibility and autonomy of freelance work
• Gotyu Underwear's focus on empowerment and sustainability sets it apart from other fashion brands
• This role provides an opportunity to grow with the company as it expands into the US market

ASSUMPTION: This role offers unique advantages and challenges compared to traditional in-house influencer marketing positions.

📝 Sample Projects

• Developing and executing a high-impact influencer marketing campaign for a US-based product launch
• Managing a monthly budget of $150,000+ to maximize ROI for a quarterly campaign
• Cultivating relationships with top-tier US influencers and negotiating collaborations

ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and may vary depending on the specific needs of the company and its campaigns.

❓ Key Questions to Ask During Interview

• How does Gotyu Underwear plan to differentiate itself in the competitive US market?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
• How does the company support the growth and development of its remote employees?
• What are the long-term goals for the US market expansion, and how does this role contribute to achieving them?
• How does Gotyu Underwear foster a culture of empowerment and self-love within its team and campaigns?

ASSUMPTION: These questions are designed to provide insight into the company's vision, culture, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with US-based influencers and campaigns
• Prepare a case study or project presentation demonstrating your campaign strategy and execution skills
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.