Freelance, Marketing Program Manager

📌 Core Information

🔹 Job Title: Freelance, Marketing Program Manager

🔹 Company: Cactus Communications Services Pte. Ltd.

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Freelance

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (with occasional travel to Mumbai office)

🚀 Job Overview

Key aspects of this role include:

• Driving and executing marketing programs in the chemistry research domain, focusing on AI in Research and Institutional Success.
• Managing end-to-end B2B marketing campaigns, ideally in technology or scientific research sectors.
• Collaborating with global teams and stakeholders to ensure consistent messaging and resource allocation.
• Working in a fast-paced, remote environment, coordinating with global teams.
• Potential to extend or expand scope based on performance and program results.

ASSUMPTION: This role requires a strong understanding of marketing program management, content strategy, and data-driven approaches. Familiarity with chemical research workflows and enterprise software is beneficial for credible messaging.

📋 Key Responsibilities

✅ Campaign Execution & Coordination

Implement the Theme-Led Campaign Narrative & Content Plan across TOFU, MOFU, and BOFU stages.

Coordinate with internal teams (Product Marketing, Sales, Content, etc.) and external partners (designers, writers) to ensure seamless rollout.

Manage timelines, tasks, and milestones for both the “AI in Research” and “Institutional Success” programs.

✅ Content & Asset Development

Oversee the creation and distribution of marketing assets (e.g., articles, whitepapers, webinars, email campaigns) aligned with fragmented tools and institutional ROI messaging.

Ensure all materials adhere to brand guidelines, campaign objectives, and value story frameworks discussed in previous slides.

✅ Audience Segmentation & Persona Targeting

Apply the librarian and researcher persona frameworks to tailor messaging that addresses their specific pain points (e.g., fragmented workflows, time-to-discovery, budget concerns).

Work with Sales and SDR teams to refine targeting for enterprise accounts, academic institutions, and industry R&D teams.

✅ Funnel Management & Lead Generation

Drive awareness, engagement, and conversion across the marketing funnel (TOFU, MOFU, BOFU).

Optimize landing pages, email nurture sequences, and webinar follow-ups to capture and qualify leads effectively.

✅ Metrics, Reporting & Optimization

Define key KPIs (e.g., lead volume, lead quality, campaign engagement rates, pipeline influence).

Track and analyze campaign performance, providing regular progress reports with actionable insights.

Continuously optimize tactics based on data-driven findings.

✅ Stakeholder Communication & Alignment

Work closely with Product Marketing, Sales, and Library Engagement teams to ensure consistent messaging and resource allocation.

Present updates to senior stakeholders on campaign progress and ROI.

ASSUMPTION: This role requires strong analytical skills with experience using platforms like HubSpot, Marketo, or Pardot for campaign tracking and lead scoring. Proficient project management tools like Asana, Trello, Monday.com, or similar are also required for task scheduling and cross-functional coordination.

🎯 Required Qualifications

Education: Not specified in the job description.

Experience: 5-10 years of experience in marketing program management, content strategy, and data-driven approaches. Familiarity with chemical research workflows and enterprise software is beneficial.

Required Skills:

• Marketing Program Management
• Chemistry Background (Preferred)
• Content Strategy & Development
• Data-Driven Approach
• Project Management
• Communication & Stakeholder Management
• Adaptability & Collaboration

Preferred Skills:

• Familiarity with chemical research workflows and enterprise software

ASSUMPTION: This role requires a proven track record of managing B2B marketing campaigns, preferably in technology or scientific research sectors. Strong analytical skills and experience with relevant marketing platforms are essential.

💰 Compensation & Benefits

Salary Range: Not specified in the job description. Based on industry standards for a mid-senior level marketing role in India, the estimated salary range is INR 15-25 lakhs per annum (approximately USD 20,000 - 33,000).

Benefits: Not specified in the job description. Benefits typically include health insurance, retirement plans, and other perks. For roles in the US, UK, Japan, China, and Korea, benefits are included.

Working Hours: Estimated 20-30 hours/week (flexible based on project demands).

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2002

Company Description:

• Established in 2002, Cactus Communications specializes in AI products and solutions that improve how research gets funded, published, communicated, and discovered.
• The company offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery.
• Cactus Communications also offers medical communications under its brand Cactus Life Sciences.
• With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, Cactus Communications is a pioneer in workplace best practices and has been consistently recognized as a great place to work.

Company Specialties:

• medical writing
• translation
• publishing
• business and media transcription
• Videos
• Infographics
• scientific editing
• publication support
• language editing
• technology
• workflow solutions
• artificial intelligence
• machine learning
• and natural language processing

Company Website: http://www.cactusglobal.com/

ASSUMPTION: Cactus Communications is a well-established company with a strong focus on AI products and solutions. Its global presence and extensive expertise make it an attractive employer for marketing professionals seeking to work in the technology industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Marketing Program Manager will report directly to the hiring manager or a relevant department head within Cactus Communications.

Work Arrangement: This role is offered on a freelance basis, with an estimated commitment of 20-30 hours per week. The work arrangement is milestone-based, with payments aligned to deliverables.

Growth Opportunities:

• Potential to extend or expand the scope of the role based on performance and program results.
• Opportunities to work on diverse marketing programs within the chemistry research domain.
• Potential to transition to a full-time role based on performance and company needs.

ASSUMPTION: This role offers growth opportunities for marketing professionals looking to expand their skills and advance their careers within the technology industry.

🌍 Location & Work Environment

Office Type: Cactus Communications operates a remote-first work environment, with occasional travel to the Mumbai office based on business requirements or for company/team events.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India.
• The city is known for its diverse culture, vibrant nightlife, and numerous tourist attractions, including the Gateway of India, Marine Drive, and the Haji Ali Dargah.
• Mumbai is also a major commercial and financial hub, with a thriving startup ecosystem and numerous multinational corporations.

Work Schedule: The work schedule for this role is flexible, with dedicated hours for collaboration and regular updates through MS Teams status to accommodate global team members.

ASSUMPTION: Working remotely for Cactus Communications offers a high degree of flexibility and autonomy, allowing marketing professionals to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Initial screening by a recruiter
• A technical assessment
• Two to three interview rounds

Key Assessment Areas:

• Marketing program management skills
• Content strategy and development
• Data-driven approach and analytical skills
• Project management and stakeholder communication
• Adaptability and collaboration in a remote work environment

Application Tips:

• Highlight relevant marketing program management experience and achievements in your resume.
• Demonstrate your understanding of the chemistry research domain and familiarity with chemical research workflows in your cover letter.
• Prepare examples of your content strategy and data-driven approach for the interview.
• Showcase your project management skills and ability to work effectively in a remote environment.

ATS Keywords: Marketing Program Management, Content Strategy, Data-Driven Approach, Project Management, Stakeholder Communication, Remote Work, Chemistry Research, AI in Research, Institutional Success

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences for this marketing program management role. They should also be prepared to discuss their understanding of the chemistry research domain and AI-driven tools during the interview process.

🛠 Tools & Technologies

• HubSpot, Marketo, or Pardot
• Asana, Trello, Monday.com, or similar project management tools
• Microsoft Teams for collaboration and communication
• AI-driven tools and workflows for chemical discovery

ASSUMPTION: Familiarity with relevant marketing platforms, project management tools, and AI-driven tools for chemical discovery is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Powering research, empowering people

Work Style:

• Accelerate from anywhere culture, focusing on high performance and flexibility
• Global team collaboration and cross-functional coordination
• Data-driven decision-making and continuous optimization

Self-Assessment Questions:

• How do you align with Cactus Communications' mission to power research and empower people?
• How do you adapt to working in a fast-paced, remote environment with global teams?
• How do you ensure consistent messaging and resource allocation when working with multiple stakeholders?

ASSUMPTION: Applicants should assess their fit with Cactus Communications' company values and work style before applying for this role. They should be prepared to discuss their alignment with the company's mission and their ability to thrive in a fast-paced, remote work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and coordinating with global teams in a remote work environment
• Balancing the demands of two critical marketing programs (AI in Research and Institutional Success)
• Adapting to the occasional travel requirements for company/team events
• Keeping up with the latest AI-driven tools and workflows for chemical discovery

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to manage multiple priorities, adapt to new tools and technologies, and thrive in a remote work environment.

📈 Similar Roles Comparison

• This role differs from related marketing positions in its focus on the chemistry research domain and AI-driven tools for chemical discovery.
• It requires a strong understanding of chemical research workflows and the ability to tailor messaging to specific audience segments (researchers, librarians, and institutional decision-makers).
• Compared to other marketing roles, this position offers unique opportunities to work on cutting-edge AI products and drive marketing programs within the scientific research industry.

ASSUMPTION: Applicants should research the unique aspects of this marketing program management role and be prepared to discuss their understanding of the chemistry research domain and AI-driven tools during the interview process.

📝 Sample Projects

• Developing a marketing campaign to showcase the benefits of AI-driven tools for accelerating chemical discovery
• Creating targeted content (whitepapers, webinars, email nurture sequences) to address the specific pain points of researchers and librarians
• Optimizing landing pages and email nurture sequences to capture and qualify leads effectively

ASSUMPTION: Applicants should prepare examples of their marketing program management experience, focusing on projects that demonstrate their ability to drive awareness, engagement, and conversion across the marketing funnel.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and milestones for the AI in Research and Institutional Success programs?
• How does the company support the professional development of marketing program managers?
• Can you provide examples of successful marketing campaigns executed by the company in the chemistry research domain?
• How does the company measure the impact of marketing programs on pipeline growth and brand visibility?
• What are the key performance indicators (KPIs) used to track the success of marketing programs at Cactus Communications?

ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of the company's marketing programs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this marketing program management role.
• Prepare examples of your content strategy, data-driven approach, and project management skills for the interview.
• Showcase your understanding of the chemistry research domain and AI-driven tools for chemical discovery.
• Follow up with the hiring manager or recruiter after one week if you haven't heard back about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.