Freelance Marketing Specialist

📌 Core Information

🔹 Job Title: Freelance Marketing Specialist

🔹 Company: Prairie Field Services

🔹 Location: Casper, Wyoming

🔹 Job Type: Freelance/Contract

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (with satellite offices in New Mexico, Minnesota, Utah, and Wyoming)

🚀 Job Overview

Key aspects of this role include:

• Creating, scheduling, and publishing high-quality content on Facebook and LinkedIn
• Developing content strategies aligned with brand objectives and seasonal priorities
• Collaborating with the internal team to highlight company milestones, employee spotlights, job postings, and industry news
• Editing and repurposing content to create engaging posts and short-form videos
• Monitoring engagement and suggesting improvements to increase visibility and interaction
• Maintaining a consistent brand voice and professional tone across all channels

ASSUMPTION: This role requires a self-motivated individual who can work independently and manage a consistent posting schedule. The ideal candidate will have a strong understanding of social media best practices and be able to adapt to the unique needs of the oil and gas industry.

📋 Key Responsibilities

✅ Create, schedule, and publish high-quality content on Facebook and LinkedIn

✅ Develop content strategies aligned with brand objectives and seasonal priorities

✅ Collaborate with the internal team to highlight company milestones, employee spotlights, job postings, and industry news

✅ Edit and repurpose content to create engaging posts and short-form videos

✅ Monitor engagement and suggest improvements to increase visibility and interaction

✅ Maintain a consistent brand voice and professional tone across all channels

ASSUMPTION: The successful candidate will be able to manage multiple platforms and create engaging content that resonates with the target audience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience in social media marketing

Required Skills:

• Strong writing, editing, and visual content creation skills
• Ability to work independently and manage a consistent posting schedule
• Familiarity with scheduling tools like Buffer, Hootsuite, or Meta Business Suite
• Understanding of social media best practices and analytics

Preferred Skills:

• Experience with LinkedIn marketing strategies
• Basic graphic design skills (e.g., Canva or Adobe Express)
• Knowledge of the oil & gas, logistics, or transportation industries

ASSUMPTION: Candidates with a background in the oil and gas industry or related fields may have an advantage in understanding the unique needs of the target audience.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 per year (based on experience and industry standards for freelance marketing specialists)

Benefits:

• Flexible work schedule
• Opportunity to work remotely with a growing company in the energy sector

Working Hours: Approximately 40 hours per week, with flexibility to manage own schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for freelance marketing specialists with 2-5 years of experience. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Oil and Gas

Company Size: 201-500 employees

Founded: 2011

Company Description:

• Prairie Field Services specializes in crude transportation and operates 24 hours a day, 365 days a year in America’s most important and productive energy-producing regions
• The company strives to be an ideal hauling provider by adhering to its mission, niche, and values, including work hard with enthusiasm, employee support ensures customer success, do the right thing, and one team, safety focused

Company Specialties:

• Crude Oil Hauling

Company Website: prairiefieldservices.com

ASSUMPTION: Prairie Field Services is a growing company in the oil and gas industry with a strong focus on safety and customer success. The company values hard work and enthusiasm, and employees are supported to ensure customer success.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role will report directly to the hiring manager, B Hughes

Work Arrangement: Remote OK, with satellite offices in New Mexico, Minnesota, Utah, and Wyoming

Growth Opportunities:

• Potential for full-time employment or increased responsibilities as the company grows
• Opportunity to work with a diverse team and gain experience in the energy sector

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work with a diverse team and gain experience in the energy sector.

🌍 Location & Work Environment

Office Type: Remote with satellite offices in New Mexico, Minnesota, Utah, and Wyoming

Office Location(s): 3019 Salt Creek Hwy, Casper, WY 82601, US; 1905 Wayzata Blvd E, Wayzata, Minnesota 55391, US; 2214 W Highway 40, Roosevelt, Utah 84066, US; 203 Fletcher Dr., Artesia, New Mexico 88210, US; 138 Story Ave, Wright, Wyoming 82732, US

Geographic Context:

• Casper, Wyoming is located in the central part of the state and has a population of approximately 55,000 people
• The city is known for its outdoor recreation opportunities, including hiking, fishing, and hunting
• Casper is also home to a variety of cultural attractions, such as the Nicolaysen Art Museum and the Casper Planetarium

Work Schedule: Approximately 40 hours per week, with flexibility to manage own schedule

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from home or from one of the company's satellite offices.

💼 Interview & Application Insights

Typical Process:

• Submit resume and brief introduction to bhughes@prairiefieldservices.com
• Initial phone or video screen to discuss qualifications and fit for the role
• Final interview with the hiring manager to discuss the role in more detail and answer any questions

Key Assessment Areas:

• Writing and editing skills
• Understanding of social media best practices
• Ability to work independently and manage a consistent posting schedule
• Familiarity with scheduling tools and analytics

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Include samples of your social media work or portfolio to showcase your abilities
• Be prepared to discuss your understanding of the oil and gas industry and how you can contribute to the company's success

ATS Keywords: Social Media Marketing, Content Creation, Writing, Editing, Visual Content Creation, Scheduling Tools, Analytics, Graphic Design, LinkedIn Marketing, Oil & Gas Knowledge, Logistics Knowledge, Transportation Knowledge

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's skills and fit for the position. The interview process may include a phone or video screen and a final interview with the hiring manager.

🛠️ Tools & Technologies

• Buffer, Hootsuite, or Meta Business Suite
• Canva or Adobe Express
• Microsoft Office or Google Workspace

ASSUMPTION: The successful candidate will be familiar with social media scheduling tools and have basic graphic design skills. Proficiency in Microsoft Office or Google Workspace is also preferred.

👔 Cultural Fit Considerations

Company Values:

• Work hard with enthusiasm
• Employee support ensures customer success
• Do the right thing
• One team, safety focused

Work Style:

• Independent and self-motivated
• Strong communication and collaboration skills
• Ability to manage a consistent posting schedule

Self-Assessment Questions:

• Do you have a strong work ethic and the ability to work independently?
• Are you comfortable working in a remote environment and managing your own schedule?
• Do you have a strong understanding of social media best practices and the ability to create engaging content?

ASSUMPTION: The ideal candidate for this role will be self-motivated, independent, and able to work effectively in a remote environment. They will also have a strong understanding of social media best practices and the ability to create engaging content that resonates with the target audience.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple platforms simultaneously
• The successful candidate will need to be comfortable working in a remote environment and managing their own schedule
• The role may require some flexibility to work outside of regular business hours to accommodate time zones and engagement peaks
• The oil and gas industry can be volatile, and the successful candidate will need to be adaptable and able to pivot quickly as needed

ASSUMPTION: The successful candidate will be able to manage multiple platforms and create engaging content that resonates with the target audience, even in the face of tight deadlines and the need to work outside of regular business hours.

📈 Similar Roles Comparison

• This role is similar to other social media marketing positions, but may require a stronger understanding of the oil and gas industry and its unique needs
• The role may offer more flexibility and the opportunity to work remotely, compared to traditional in-house marketing positions
• The successful candidate may have the opportunity to grow within the company and take on additional responsibilities as the company expands

ASSUMPTION: This role offers a unique opportunity to work in the energy sector and gain experience in social media marketing for a growing company. The successful candidate may have the opportunity to grow within the company and take on additional responsibilities as the company expands.

📝 Sample Projects

• Creating a social media campaign to highlight company milestones and employee spotlights
• Developing a content strategy to increase engagement and visibility on LinkedIn
• Editing and repurposing content to create engaging posts and short-form videos for Facebook and LinkedIn

ASSUMPTION: The successful candidate will be able to create engaging content that resonates with the target audience and drives meaningful engagement on social media platforms.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?
• What opportunities are there for growth and development within the company?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions about the role, the company, and the industry to demonstrate their interest and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume, a brief introduction, and a few samples of your social media work or portfolio to bhughes@prairiefieldservices.com
• Customize your resume and cover letter to highlight your relevant experience and skills
• Prepare for your interview by researching the company and the oil and gas industry, and thinking about how you can contribute to the company's success
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.