📌 Core Information
🔹 Job Title: Freelance: Media Planning Associate, CNBC
🔹 Company: NBCUniversal
🔹 Location: Englewood Cliffs, New Jersey, United States
🔹 Job Type: Full-time, Freelance (6-month duration)
🔹 Category: Media & Entertainment
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Entry-level to Mid-level
🔹 Remote Status: Hybrid (3 days in-office per week)
🚀 Job Overview
Key aspects of this role include:
- Working within the CNBC Marketing Department to execute media plans and identify new marketing opportunities.
- Managing on-air promotional inventory and collaborating with various departments to ensure media goals are met.
- Assisting with audio and digital media plan execution as needed.
- Interpreting post-reporting data and research to determine best media practices.
- Identifying and monitoring competitive intelligence and media industry trends.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure in a fast-paced, breaking news environment.
📋 Key Responsibilities
✅ Work within the CNBC Marketing Department among a nimble and efficient team of marketing, media, and production experts.
✅ Work closely with Senior Manager & Senior Director of Multiplatform Planning to execute media plans and identify new marketing opportunities within Owned media inventory across multiple media channels.
✅ Manage the production, screening, and scheduling process for on-air promotional snipes & bugs for CNBC Prime and Business Day.
✅ Responsible for managing, scheduling, and trafficking of all on-air promotional inventory for CNBC World, our international feed.
✅ Responsible for ISCI code assignments when new promo spots become available as well as coding them into multiple scheduling systems (e.g., Salesforce & Promo Optimization Program).
✅ Assist with audio and digital media plan execution as needed.
✅ Communicate upcoming creative needs with the broader marketing team to ensure strategic promo assets are produced in time to deliver on media planning goals.
✅ Handle schedule and format changes in a timely manner while working with Operations teams to ensure the log is executed seamlessly.
✅ Interpret post-reporting data and research to determine best media practices.
✅ Schedule the primary CNBC log as needed, including execution of sponsored graphic elements.
✅ Communicate estimated promo delivery information to the Media Operation Center as needed.
✅ Work closely with employees of all levels in multiple departments (Creative Services, Graphics, Network Operations Center, Commercial Operations, Production) to ensure media goals are met and creative assets are delivered as needed.
✅ Identify and monitor competitive intelligence and media industry trends.
✅ Responsibilities may cross multiple CNBC platforms or media.
✅ Other duties and projects as assigned. Job duties subject to change based on business needs.
ASSUMPTION: This role requires strong communication skills, both written and verbal, and the ability to work well with various teams and departments.
🎯 Required Qualifications
Education: Bachelor's degree required, and/or experience in a related marketing role.
Experience: 1 year of media planning and/or scheduling experience preferred.
Required Skills:
- Strong communication skills - both written and verbal.
- Team player with creative ideas and great attention-to-detail.
- Must possess the ability to prioritize and organize with autonomy.
- Proven ability to maintain cool under pressure and flexible in a deadline-driven and breaking news environment.
- Knowledge of all Microsoft Office Software required.
Preferred Skills:
- Experience with Salesforce and Promo Optimization Program.
- Familiarity with on-air promotional inventory management.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $75,000 per year (AI-estimated based on industry standards for entry-level media planning roles in the New York City area).
Benefits:
- Eligible for 401K after 1,000 hours worked in 12 consecutive months.
- Eligible for Health and Welfare benefits on the first day of employment.
- Eligible to participate in the Employee Stock Purchase Program after 90 days of employment.
Working Hours: Full-time, with an estimated duration of 6 months, unless otherwise amended or terminated as deliverables within this project are completed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers - NBCUniversal is a leading media and entertainment company that creates and distributes world-class content across various platforms, including film, television, streaming, and theme parks.
Company Size: 10,001+ employees - NBCUniversal is a large corporation with a significant presence in the media and entertainment industry.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric, which later merged with Comcast in 2011.
Company Description:
- NBCUniversal creates world-class content, which it distributes across its portfolio of film, television, and streaming services, and brings to life through its theme parks and consumer experiences.
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, its premium ad-supported streaming service.
- NBCUniversal produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and has world-renowned theme parks and attractions through Universal Destinations & Experiences.
Company Specialties:
- Content creation and distribution.
- Theme parks and consumer experiences.
- News and entertainment broadcasting.
- Streaming services.
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a well-established company with a strong brand and extensive reach in the media and entertainment industry.
📊 Role Analysis
Career Level: Entry-level to Mid-level - This role is suitable for candidates with a bachelor's degree and/or relevant experience in a related marketing role, with 1 year of media planning and/or scheduling experience preferred.
Reporting Structure: The Media Planning Associate will report directly to the Senior Manager & Senior Director of Multiplatform Planning within the CNBC Marketing Department.
Work Arrangement: Hybrid - This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Growth Opportunities:
- As a large corporation, NBCUniversal offers various growth opportunities within its diverse range of brands and departments.
- This role provides an excellent entry point into the media planning and marketing fields, with potential for advancement as the candidate gains experience and demonstrates strong performance.
- Given the company's size and scope, there may be opportunities to transition into other roles or departments as the business evolves.
ASSUMPTION: As this is a short-term position, growth opportunities may be limited within the duration of this project. However, the experience gained and connections made could lead to future opportunities within the company.
🌍 Location & Work Environment
Office Type: Corporate Office - NBCUniversal's headquarters in Englewood Cliffs, New Jersey, features a modern, professional work environment with on-site amenities such as a fitness center, gourmet cafeteria, and dry cleaning services.
Office Location(s): 900 Sylvan Avenue, Englewood Cliffs, New Jersey 07632-3312, United States
Geographic Context:
- The office is located in the northern New Jersey suburbs, approximately 10 miles from Manhattan.
- The area offers a mix of urban and suburban living, with easy access to New York City for those who prefer to live in the city.
- The region is known for its high quality of life, with excellent schools, cultural attractions, and recreational opportunities.
Work Schedule: Full-time, with an estimated duration of 6 months, unless otherwise amended or terminated as deliverables within this project are completed. The role requires a flexible schedule, with the ability to work under pressure and meet tight deadlines.
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork to meet the company's media planning goals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the NBCUniversal careers website.
- Phone or video screening to assess communication skills and cultural fit.
- In-person interview at the NBCUniversal headquarters in Englewood Cliffs, New Jersey, with members of the CNBC Marketing Department.
- Final decision and offer extension, followed by onboarding and orientation.
Key Assessment Areas:
- Communication skills - both written and verbal.
- Attention to detail and organizational skills.
- Ability to work well under pressure and meet tight deadlines.
- Cultural fit and alignment with NBCUniversal's values and mission.
- Problem-solving skills and ability to think critically about media planning strategies.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the media planning process and NBCUniversal's brands and content.
- Showcase your ability to work well under pressure and meet tight deadlines in a fast-paced environment.
- Prepare questions to ask during the interview to demonstrate your interest in the role and the company.
ATS Keywords: Media Planning, Scheduling, Promotional Inventory, Marketing, CNBC, NBCUniversal, Hybrid, Entry-level, Attention to Detail, Communication Skills, Team Player, Microsoft Office
ASSUMPTION: As this is a short-term position, the interview process may be streamlined to accommodate the project's timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- Salesforce (CRM and media planning software).
- Promo Optimization Program (media planning software).
- ISCI code assignment and scheduling systems.
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Excellence - NBCUniversal strives for excellence in all aspects of its business, from content creation to customer service.
- Innovation - The company encourages creativity and innovation in its approach to media and entertainment.
- Collaboration - NBCUniversal fosters a collaborative work environment, with a strong emphasis on teamwork and cross-departmental cooperation.
- Integrity - The company upholds the highest ethical standards in its business practices and interactions with employees, partners, and customers.
Work Style:
- Fast-paced and dynamic, with a strong focus on meeting tight deadlines and delivering high-quality results.
- Collaborative, with a emphasis on teamwork and cross-departmental cooperation.
- Adaptable, with the ability to pivot and adjust strategies as needed to accommodate breaking news and changing market conditions.
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments with tight deadlines and breaking news?
- Are you able to work well with various teams and departments to ensure media goals are met and creative assets are delivered as needed?
- Do you possess strong communication skills, both written and verbal, and the ability to prioritize and organize with autonomy?
ASSUMPTION: NBCUniversal values candidates who are adaptable, collaborative, and able to maintain a high level of excellence in a fast-paced work environment.
⚠️ Potential Challenges
- The role may require working extended hours or weekends to meet tight deadlines and accommodate breaking news events.
- The position is a short-term freelance role with an estimated duration of 6 months, which may not provide long-term job security or growth opportunities within the duration of this project.
- The work environment can be stressful and high-pressure, with a strong focus on meeting media planning goals and delivering high-quality results.
- The role may require travel to other NBCUniversal offices or locations as needed to support media planning efforts.
ASSUMPTION: These challenges are inherent to the nature of the role and the fast-paced, breaking news environment of the media and entertainment industry.
📈 Similar Roles Comparison
- This role is similar to other media planning and scheduling positions within the entertainment industry, with a focus on executing media plans and identifying new marketing opportunities.
- However, this role is unique in its focus on managing on-air promotional inventory and collaborating with various departments to ensure media goals are met within the CNBC brand.
- As a large corporation with a diverse range of brands and departments, NBCUniversal offers various growth opportunities and career paths for media planning professionals.
ASSUMPTION: This role provides an excellent entry point into the media planning and marketing fields, with potential for advancement as the candidate gains experience and demonstrates strong performance.
📝 Sample Projects
- Managing the production, screening, and scheduling process for on-air promotional snipes & bugs for CNBC Prime and Business Day.
- Responsible for managing, scheduling, and trafficking of all on-air promotional inventory for CNBC World, our international feed.
- Assisting with audio and digital media plan execution as needed, such as creating targeted advertising campaigns or supporting promotional events.
ASSUMPTION: These projects are representative of the day-to-day responsibilities and tasks associated with this role, and may vary depending on the specific needs of the CNBC Marketing Department.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader CNBC Marketing Department and NBCUniversal's overall media planning strategy?
- What opportunities are there for growth and development within this role and the department?
- How does NBCUniversal support work-life balance for its employees, particularly in fast-paced, high-pressure roles like this one?
- What are the key challenges facing the CNBC brand and the media planning department in the current media landscape, and how can this role help address them?
ASSUMPTION: These questions are designed to help you better understand the role, the department, and the company, and to demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NBCUniversal careers website.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on media planning, scheduling, and promotional inventory management.
- Prepare for your interview by researching NBCUniversal's brands, content, and media planning strategies, as well as the CNBC brand specifically.
- If selected, be prepared to provide examples of your media planning and scheduling experience, as well as your ability to work well under pressure and meet tight deadlines.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
